Bluestone Jewellery & Lifestyle Ltd Company Summary

BlueStone Jewellery and Lifestyle Limited was originally incorporated as New Age E Commerce Services Private Limited on July 22, 2011. Subsequently, Companys name was changed to BlueStone Jewellery and Lifestyle Private Limited, pursuant to a fresh certificate of incorporation issued by the RoC on November 25, 2013. Thereafter, the status was converted to a public limited company dated November 8, 2024 issued by the RoC.The Company is engaged in design, manufacture and sale of fine jewellery.

The Company carries on its business under the brand name of BlueStone. They are an omni-channel jewellery brand and retail the products through their website www.bluestone.com and the mobile application available on iOS and Google Play Store, in addition to network of stores. The Company focus on designing jewellery for women, men and couples between the ages of 25 to 45 years who value unique designs, modern styles and have a tendency to discover brands through social media or online channels.The BlueStone brand was launched in 2011 and has over the years grown to become a leading brand among Leading Jewellery Retailers.

As a design-led brand, the Company established its first office in Bengaluru, Karnataka in 2012 and further in Mumbai, Maharashtra in 2012. The Company launched the omnichannel business with the first exclusive brand outlet store in New Delhi in 2018 and later on set up an additional production unit in Jaipur, Rajasthan in 2018-19. Now the Company has opened its 250th retail store outlet in 2024.

The Company launched the IPO by issuing 29,799,798 equity shares of face value of Re 1 each, by raising Rs 1540.65 Crores, consisting a fresh issue of 15,860,735 equity shares aggregating to Rs 820 crores and the offer for sale of 13,939,063 equity shares aggregating to Rs 720.65 crores in August, 2025. The Company added more than 80 new stores in FY25, reaching to 275 stores across 117 cities during the year.