ACC launches ‘Concrete Direct', uberizing the ready-mix concrete customer experience

31 Mar 2022 , 11:47 AM

ACC Ltd. a member of global conglomerate, Holcim and one of the leading cement and concrete makers in the country, has launched ‘Concrete Direct’, a digital app  uberizing the end-to-end operations from order booking to tracking and delivery. The tool facilitates transparent and real-time operational communication with the customers and efficient logistical planning. As part of its digitization strategy, ACC has been known for its innovation and with launch of Concrete Direct, the Company earmarks one more milestone in its journey.

Mr. Sridhar Balakrishnan, MD & CEO, ACC Limited said, “At ACC, we recognise the need to improve and lead through digitalization. We are happy to launch Concrete Direct, a premium digital tool that saves time and money for our customers. With such innovations, we want to enhance customer experience and build a strong ecosystem of partners to support them.”

Concrete Direct makes it a simpler and smarter way to handle concrete purchases as it provides real-time order tracking unlike earlier. Now customers are able to navigate truck positions live on GPS, interact with customer-care representatives using chat, share tickets, view active orders and history, edit orders in real-time, and monitor the performance of their site crews from anywhere.

The live tracking of truck position reduces the operational follow-up calls, thereby greatly improving logistical efficiency.

Concrete Direct offers business continuity for all the stakeholders, digitally enabling them to keep their projects moving, even under difficult circumstances such as the pandemic. Besides this, the driver has an interface on a smart device with details of the order. It also enables drivers to drop a pin at their arrival location on their devices instead of requiring signatures, eliminating the need for physical contact between drivers and customers, enabling adherence to safety protocols and norms.

The Ready-mix Concrete market in India is extremely challenging, characterized by perishable nature of commodity, hyperactive competition with a plethora of low cost local players and ever discerning customers. Concrete Direct fits very well into ACC’s overall business strategy of offering a differentiating customer experience and improving logistical efficiency through digital transformation.

ACC continues to strive to be an innovative and responsive organisation by developing sustainable, innovative, and differentiated solutions that are aligned with its vision of becoming the most innovative and sustainable ‘Concrete Company of India’.