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Adani Wilmar acquires brand Kohinoor basmati rice

3 May 2022 , 10:36 AM

Adani Wilmar (AWL) announced the acquisition of several brands including the renowned Kohinoor Brand – domestic (India region) from McCormick Switzerland GMBH for an undisclosed amount. In essence, the acquisition would give AWL exclusive rights over the brand Kohinoor basmati rice along with Ready to Cook, Ready to Eat curries and meals portfolio under the Kohinoor Brand umbrella in India.

The Kohinoor brand portfolio comprises of; ?Kohinoor? – for premium Basmati rice; ?Charminar? – for affordable rice and ?Trophy? for HORECA segment.

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