Airtel launches Indias first multiplex on Partynite Metaverse platform

14 Jun 2022 , 11:35 AM

Bharti Airtel today unveiled Indias first multiplex on the Partynite Metaverse platform. The Xstream multiplex is an extension of Airtels Xstream Premium offering, which recently achieved a 2-million subscriber milestone within 100 days of its launch. Airtels Xstream multiplex will be a 20-screen platform with access to content portfolios from leading OTT partners available on the application. The multiplex will enable sampling of top original shows and movies with content pieces such as the first episode of an OTT original or initial minutes of a movie in regional languages, besides English and Hindi. Viewers can get complete access upon subscription of a plan. The Xstream multiplex offers an immersive content experience with multiple engagement layers, which allow users to interact on Partynite Metaverse. The idea was conceived by Essence, Airtels integrated media agency of record, and developed by Gamitronics, the creator of Partynite, a blockchain-powered digital parallel universe.Powered by Capital Market – Live News