Amazon developing Tik Tok style app

18 Aug 2022 , 09:08 AM

Amazon has apparently caught the TikTok bug and has decided to join the ranks of other businesses looking to attract customers by releasing imitations of the well-known social media platform.

The e-commerce behemoth has been testing a feed on its app that allows users to swipe through user-posted product images and videos that resemble those on TikTok.

Customers may like, save, and share product-related posts using the tool called Inspire, and they can also buy items directly from the feed, according to Watchful Technologies, an Israeli artificial intelligence company that tracks features in apps.

Amazon frequently tests out new features, perhaps even limiting its tests to particular areas. According to research firm Marketplace Pulse, the corporation had been trying to identify its brands in search results by marking them with tags like “Amazon brand” or “Exclusive to Amazon” under regulatory pressure about its private-label operations.