Flipkart SuperCoins launches its first digital video campaign

9 Sep 2022 , 10:15 AM

Flipkart, India’s homegrown e-commerce marketplace on Friday, announced its first digital video campaign for Flipkart SuperCoins – ‘Yeh Sikka Kahan Chalega’.

The digital campaign simplifies the concept of SuperCoins rewards and highlights its use across partner platforms – Myntra and Cleartrip, and many more brands across various categories like Hotstar, SonyLIV, ZEE5, Domino’s, Pizza Hut etc. The campaign aims to strike a chord with customers across the country, especially in tier 2 and beyond cities.

Built on extensive consumer insights, Flipkart rolled out the campaign to enhance awareness around SuperCoins and highlight the value SuperCoins provide to customers. The campaign showcases the myriad benefits SuperCoins provide and shares information on how to avail them, not only on Flipkart but on Myntra and Cleartrip too.

Commenting on the launch, Arief Mohamad, Vice President, Loyalty, Flipkart, said, “Through this campaign, we aim to reinforce the plethora of benefits shoppers can avail of using SuperCoins, not just on Flipkart but across the umbrella of Flipkart partner platforms and brands, thereby enabling a wide pool to shop and avail rewards, significantly enriching their shopping experience.”

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