iifl-logo

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

sidebar image

Homebuying trends: Service class dominates, larger homes still in highest demand

24 May 2022 , 11:10 AM

Sales data at ANAROCK confirms that homebuyer preferences continue to evolve rapidly. Higher incomes and increasing awareness of global lifestyle and living standards are causing aspirations to transcend mere need. While the COVID-19 pandemic has rebooted the desire for ‘hard assets’ like housing, certain housing types are selling better than others. The fact that buyers are spoiled for choice allows them to pick and choose.
 
Certain trends become obvious when superimposing ANAROCK’s most recent sales figures on transaction data from the larger market. Buyers’ focus has clearly shifted from affordable housing (homes priced under Rs40 Lakh) to mid-end (Rs40 – 80 Lakh) and high-end homes (Rs 80 Lakh to Rs1.5 crore). This is very evident from analysing buyer behaviour in the top seven cities in the last fiscal year FY21-22 – nearly 80% of demand is for mid-end and high-end homes, with the affordable housing segment accounting for a mere 10% of the demand.
 
Rahul Phondge, Chief Business Officer, ANAROCK Group, says, Chennai and Pune showcased the highest demand in the mid-end segment and accounted for nearly 60% and 59% of the total demand in these cities. Bengaluru recorded almost 56% of demand geared towards the high-end segment. Of the city’ overall housing sales, Hyderabad displayed the highest demand for luxury (17%) and ultra-luxury (8%) segment homes priced above Rs2.5 crore. While average prices in Hyderabad are much lower than in the Mumbai Metropolitan Region (MMR), property sizes in these segments are significantly larger than in MMR.”
 
Across the major cities, the 2 and 3 BHK typologies yielded the maximum demand, accounting for 64% of the overall demand. 2 BHK units are most popular in Chennai, where nearly 67% of sales during the fiscal year were for this configuration. Bengaluru sold the most 3 BHK units, which accounted for 49% of overall sales during the year, closely followed by Hyderabad with 44%.
 
National Capital Region (NCR) 
 
In Delhi-NCR, 4BHK+ and plots stole the show. The preference for independent and low-density living resulted in 4BHK accounting for 17% of sales, and plots accounting for 16% during the fiscal year. The region also witnessed 16% of the overall demand in 1RK/Studio category homes at the other end of the spectrum. End-users accounted for 93% of transactions, with two-thirds hailing from the service class.
 
Mumbai Metropolitan Region (MMR)
 
Due to MMR’s urban sprawl and hectic market activities in peripheral locations, the demand for mid-range and high-end homes dominates. Mid-range housing accounted for 46% of overall demand during FY21-22, while high-end homes accounted for 39%. The preference for 2BHK units is rising, accounting for 50% of the demand. The prospect of future price appreciation is also attracting investors, with approx. 13% of buyers clearly stating that they are investing for the long-term.
 
On studying the buyer profiles, it emerges that 64% are from the service class, and 23% are from the business communities. This diversity indicates a healthy mix that will help the market withstand economic disruptions.
 
Bengaluru
 
The Tech Halli also saw increasing interest from investors during the last fiscal. Nearly 16% of home purchases were by people focused on long-term investment. A significant part of this demand appears to be fuelled by an appetite for second homes in the city’s peripheral locations. While the final verdict on the future of workplaces is yet to emerge, a hybrid model is likely to be more popular, especially among employees of the IT-ITeS sector.
 
Socially distanced living in the peripheral regions to ensure better pandemic safety protocols has also increased demand for plots and villas. These assets accounted for approx. 12% of transactions. This group of buyers experienced minimal or no professional impact from the pandemic and had accrued significant savings due to limited scope for general consumption.
 
Despite the recent marginal hike, interest rates are still attractively low, while ongoing government incentives still work well for first-time end-user buyers and second home investors. As prices begin to rise and the mortgage rate hardens, the current market dynamics may change.

The author of this article is Mr. Rahul Phondge, Chief Business Officer, ANAROCK Group
The views and opinions expressed are not of IIFL Capital Services, indiainfoline.com

Related Tags

  • ANAROCK Group
  • Rahul Phondge
  • real estate industry
  • Real Estate sector
sidebar mobile

BLOGS AND PERSONAL FINANCE

Read More
Knowledge Center
Logo

Logo IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000

Logo IIFL Capital Services Support WhatsApp Number
+91 9892691696

Download The App Now

appapp
Loading...

Follow us on

facebooktwitterrssyoutubeinstagramlinkedintelegram

2025, IIFL Capital Services Ltd. All Rights Reserved

ATTENTION INVESTORS

RISK DISCLOSURE ON DERIVATIVES

Copyright © IIFL Capital Services Limited (Formerly known as IIFL Securities Ltd). All rights Reserved.

IIFL Capital Services Limited - Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248
ARN NO : 47791 (AMFI Registered Mutual Fund Distributor)

ISO certification icon
We are ISO 27001:2013 Certified.

This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.