Nirmalaya raises $800,000 in seed funding

27 Sep 2022 , 10:06 AM

Nirmalaya, a natural fragrance company based in the National Capital Region (NCR), was founded by Bharat Bansal, Surbhi Bansal, and Rajeev Bansal in late 2020. Artha Venture Fund, along with other significant investors like The DotIn Network, Shiprocket-Huddle Accelerator, the Flawless Company Family Office, and other marquee angels, led the $800K seed funding round.

Natural incense and goods with soulful fragrances are available from the D2C brand Nirmalaya. After processing floral debris gathered from more than 300 temples in the NCR area, they create and distribute a variety of incense and perfumes that are chemical-free, low-carbon, and environmentally beneficial. By using them to sort and handle floral debris using highly scalable semi-automatic equipment, they empower and train over 100 low-income female laborers. They use an omnichannel distribution approach to sell their goods, which include Havana Cups, Incense Cones, Incense Sticks, Dhoop Sticks, Essential Oils, and Ittars.

Nirmalaya wants to use its distinctive line of goods to take advantage of the $1 billion global natural incense market and establish a strong footing there. Bharat Bansal, co-founder and chief executive officer of Nirmalaya, continued, “At Nirmalaya, we want to change the way traditional scents are consumed. By releasing distinctive and chemical-free scent items, such as reed diffusers, auto fresheners, and room fresheners, in these markets by March 23, we will take our first step toward expanding our presence to the US and Middle East Asia areas. Our approach will be centered on this regional and product expansion, which will assist Nirmalaya in becoming a well-known brand recognized for its pure, carbon-free, and long-lasting perfumes. In the long run, we aim to dominate the Indian and international incense business and export our goods to more than 40 nations in the following 18 months.

In the upcoming 16—18 months, Nirmalaya aims to hit the $3.50 million revenue milestone by gathering more than 2,00,000 subscribers across the Indian, US, and Middle Eastern markets. 
Anirudh A. Damani from Artha Venture Fund remarked regarding their most recent investment: “The circular economy’s promising business opportunities captivate us. As a result, even at this early stage, we are encouraged by the consumers’ strong affinities for the Nirmalaya brand. Additionally, the founder’s motivation and enthusiasm for creating a successful, inclusive business with a social conscience serve as a distinctive brand identity that attracts youthful customers in India and abroad.

Since its debut, the brand has grown by 25% on average month over month and has a 30% market share. One of the best KPIs for any company now active in the natural fragrance business is the percentage of repeat customers. With nearly a million units of its Havan Cups, Dhoop Sticks, and Incense Sticks & Cones already sold and 30,000+ clients served solely through its website, Nirmalaya is well on its way to carving out a position for itself in the world market.

For feedback and suggestions, write to us at [e-mail]