Nykaa makes Bhumi Pednekar Brand Ambassador of ‘Nykd'; stock adds ~1.5%

29 Jun 2022 , 11:07 AM

Nykd by Nykaa (FSN E-commerce) has partnered with a popular voice of reason, the uninhibited Bhumi Pednekar to launch its new campaign.

Bhumi, who is well-known for using her voice and influence in relevant conversations, is now extending her commitment to another cause close to her heart: women’s everyday comfort! Through this campaign, she hopes to remove the discomfort and awkwardness associated with discussing basic, real-life issues that women face on a daily basis, particularly when it comes to wardrobe essentials like bras.

The brand has found true synergy in Bhumi, as they set out to bring women’s comfort and relationship with bras to the forefront.

Nykd by Nykaa has made it its mission since its inception to support the highs and lows of a woman’s journey by assisting her in navigating at least one area of her life with comfort and convenience, her intimate wear.

Nykd aims to enable women in this journey and provide solutions to issues they face during bra purchases, such as wrong size, wrong style, bra hickies, and bulky bras that are visible under t-shirts, with a strong purpose to weave comfort into day-to-day life.

Bhumi will squash common misconceptions and openly address some of the most relatable bra issues faced by consumers through a 360-degree campaign that includes a hero film ‘As Good As Nykd’ as part of the series.

At around 11.11 AM, FSN E-Commerce was trading at Rs1,456.25 up by Rs17.3 or 1.2% from its previous closing of Rs1,438.95 on the BSE. The scrip opened at Rs1,426.05 and has touched intraday high and low of Rs1,463.95 and Rs1,421.20 respectively.