25 Feb 2022 , 08:01 AM
At a total TCG level, more than 1/3rd of all value sales has been registered through the online channel, up from 27% in 2020 during Jan – Nov. In 2021, online channel value contribution for small domestic appliances (SDA) accounted for 47%, followed by IT Computing for 39% and smartphones for 38%.
The pandemic triggered some shifts in buying behavior. GfK Consumer Intelligence reveals the increasing preference of online shopping via general shopping apps, brands’ own websites and social media. This reflects the rising consumer trust and digitalization of purchase journeys fueling the online retail contribution to overall category sales of consumer tech products. This trend is expected to continue with evolving consumer needs and choices across big and small cities.
Nikhil Mathur, Managing Director — India, GfK says —“ With greater digitalization across big and small cities and consumers shifting towards hybrid working and learning, the contribution of online retail has grown in 2021 vs. 2019 for electronics and appliances in India. Product categories like smartphones, MWO and PTV have contributed >35% in terms of online volume sales. The trend is also the result of convenience of 24X7 shopping, promotions and contactless delivery options offered by omni-channel retailers. Significantly, working remotely and, consequently, spending more time at home, is a trend that is likely to endure. Also, with constant innovation taking place in the retail space, Metaverse would be an interesting trend to watch out for.”
For business leaders and marketers, it is essential to understand the TCG industry sales performance in comparison to pre-pandemic levels since 2020 witnessed several market disruptions owing to lockdowns and two waves of the pandemic.
There is reason for marketeers to feel positive about 2022 as we expect the trend of omni-channel retail to continue.
Related Tags
IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000
IIFL Capital Services Support WhatsApp Number
+91 9892691696
IIFL Capital Services Limited - Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248
ARN NO : 47791 (AMFI Registered Mutual Fund Distributor)
This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.