11 Oct 2022 , 10:56 AM
The Royal Orchid group, one of India’s fastest-growing hospitality chains with a sizable presence serving both leisure and business travellers, is hoping to take advantage of the outstanding growth rebound with a robust forthcoming festival season in India and an influx of international visitors.
For dependable and enhanced connectivity to demand partners internationally, Royal Orchid Hotels will use RateGain’s award-winning Rate Intelligence solutions packaged with a channel management platform.
Short-term demand volatility makes it challenging for hotels to track market changes in real-time and identify opportunities to either maximise their margins during high-demand dates or manage the impact on bookings in the event demand falls. This is true even with a strong recovery in travel and the country’s reopening.
The Group will be assisted in optimising its pricing strategy in accordance with the most recent market trends and competitive rates by RateGain’s Real-time Rate Intelligence Solution, OPTIMA. Users of Optima may track rates using a user-friendly platform for mobile, meta, member, and market channels (Geographic point of sale).
The company will be able to provide distinctive booking experiences to its guests and increase its visibility across continents thanks to RateGain’s Channel Manager platform and extensive demand partner network.
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