iifl-logo

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

sidebar image

Reliance Retail launches online beauty platform, Tira

15 Feb 2023 , 10:05 AM

Reliance Retail launched Tira, an online beauty platform, escalating competition in the rapidly growing beauty e-commerce space, which is led by Nykaa, new entrant Tata CLiQ Palette, and others such as Sephora, SS Beauty by Shopper’s Stop, and Myntra.

The platform, which includes makeup, skin and haircare, fragrances, bathing, men’s beauty and luxury sections, and Valentine’s section, is initially available to all Reliance employees and will soon be available to consumers.

“The platform has a dedicated luxury section that competes directly with Nykaa Luxe,’ said an executive with first-hand knowledge of the details. According to insiders, Tira is the go-to destination for those seeking exclusive skincare lines or popular makeup brands favored by industry experts. 

The products offered by Tira are meticulously crafted by seasoned professionals who have gained recognition in the industry. Whether you’re looking for unique skincare solutions or trendy makeup products, Tira has you covered.

According to executives familiar with the plans, Tira, which Reliance intends to scale up with a vast collection of mass, premium, and luxury labels, as well as its own private labels, is also pursuing an omnichannel retail strategy, with a focus on both online and physical stores.

For feedback and suggestions, write to us at editorial@iifl.com

Related Tags

  • Beauty and Fashion
  • Beauty Platform
  • e-commerce
  • Nykaa
  • Reliance Industries
  • Reliance Retail
  • Reliance Tira
sidebar mobile

BLOGS AND PERSONAL FINANCE

Read More

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

Knowledge Center
Logo

Logo IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000

Logo IIFL Capital Services Support WhatsApp Number
+91 9892691696

Download The App Now

appapp
Loading...

Follow us on

facebooktwitterrssyoutubeinstagramlinkedintelegram

2025, IIFL Capital Services Ltd. All Rights Reserved

ATTENTION INVESTORS

RISK DISCLOSURE ON DERIVATIVES

Copyright © IIFL Capital Services Limited (Formerly known as IIFL Securities Ltd). All rights Reserved.

IIFL Securities Limited - Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248
ARN NO : 47791 (AMFI Registered Mutual Fund Distributor)

ISO certification icon
We are ISO 27001:2013 Certified.

This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.