Tata Communications to bolster media & entertainment services

26 Sep 2023 , 10:20 AM

Tata Communications, a provider of digital enterprise solutions, is looking to expand the scope of offerings within its media and entertainment services division to include live news and events coverage, leveraging its expertise in assisting with live sports broadcasts.

Amur Lakshminarayanan, managing director and CEO of Tata Communications, stated that there is still time for 5G enterprise use cases to be deployed at scale in India.

Currently, approximately 80% of enterprise use cases can be executed on 4G LTE networks, with the remaining 20% requiring 5G. I believe the task ahead of us is to persuade enterprises to adopt the 80% of use cases first, demonstrate the RoI (return on investment), and then graduate them to 5G,’ he said.

While there are many theoretical use cases for 5G enterprises, he stressed that for meaningful adoption, the device ecosystem at manufacturing and plant locations must grow and reach a significant number of 5G-capable devices.

According to Tata Communications’ quarterly results report, the MES business is part of the digital portfolio, which increased 37.5% in the first quarter of the current fiscal year.

Live sports are viewed by the company in three ways: global events with global audiences, regional events with global audiences, and regional events with regional audiences. With a 25% market share in the first category, Tata Communications is now focusing on the other two for the expansion of the MES business.

The MES portfolio of the company includes remote event production, media cloud infrastructure, and worldwide contribution and dissemination.

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