iifl-logo

Invest wise with Expert advice

By continuing, I accept the T&C and agree to receive communication on Whatsapp

sidebar image

Top telecom companies likely to spend Rs 700 crore in promoting their 5G services, this festival season

20 Sep 2022 , 11:35 AM

Together, Bharti Airtel and Reliance Jio plan to outspend relative laggard Vodafone Idea (Vi) in festive season advertising, which will be mostly centered around their respective projected 5G service launches next month.

Although all three telcos–Airtel, Jio, and Vi–will run tactical advertising throughout the holiday season, Airtel is expected to spend the most on media in the sector.

The FIFA World Cup, the ICC T20 World Cup, and the game show Kaun Banega Crorepati is three key entertainment products that marketers have the opportunity to invest in media spending during this festive season.

On-the-ground campaigns would also be implemented at points of sale and other customer touchpoints. Previously, planners predicted that the three telecoms would spend over Rs 700 crore on media as a result of the 5G rollouts in FY23. However, given that Vi hasn’t disclosed any intentions to roll out 5G services this year, the number may be fewer.

For feedback and suggestions, write to us at editorial@iifl.com

Related Tags

  • advertising bonanza
  • Airtel
  • Bharti Airtel
sidebar mobile

BLOGS AND PERSONAL FINANCE

Read More
Knowledge Center
Logo

Logo IIFL Customer Care Number
(Gold/NCD/NBFC/Insurance/NPS)
1860-267-3000 / 7039-050-000

Logo IIFL Capital Services Support WhatsApp Number
+91 9892691696

Download The App Now

appapp
Loading...

Follow us on

facebooktwitterrssyoutubeinstagramlinkedintelegram

2025, IIFL Capital Services Ltd. All Rights Reserved

ATTENTION INVESTORS

RISK DISCLOSURE ON DERIVATIVES

Copyright © IIFL Capital Services Limited (Formerly known as IIFL Securities Ltd). All rights Reserved.

IIFL Capital Services Limited - Stock Broker SEBI Regn. No: INZ000164132, PMS SEBI Regn. No: INP000002213,IA SEBI Regn. No: INA000000623, SEBI RA Regn. No: INH000000248
ARN NO : 47791 (AMFI Registered Mutual Fund Distributor)

ISO certification icon
We are ISO 27001:2013 Certified.

This Certificate Demonstrates That IIFL As An Organization Has Defined And Put In Place Best-Practice Information Security Processes.