HDFC ERGO - First-of-its-kind Community Portal
With the plethora of promoted material freely available all around, consumers find it difficult getting the right information regarding products, and more so in the case of Insurance products which are intangible in nature. Consumers therefore, rely on age old methods of seeking advice from family and friend and most often, consider their opinion as the final word while taking a decision. Addressing this fundamental issue the HDFC ERGO Community, an innovative portal, was launched as an online discussion forum for existing & potential customers, product experts as well as seeker of information on General Insurance.
Speaking about the community portal, Ritesh Kumar, Managing Director & CEO, HDFC ERGO General Insurance Company, said, “We have taken the initiative of providing consumers with the knowledge of General Insurance products and thereby set best practices within the insurance sector. The community portal has been conceptualized with the objective of helping users take informed decisions for their general insurance requirements and will be a one-stop-shop for comprehensive information about non-life insurance products and services. Over time, the Community portal will be enriched with quality content by the users and may provide inputs on how to improve and extend new product offerings.”
The HDFC ERGO Community portal offers users a peer-to-peer channel to get advice, discuss their experiences and share information about anything and everything related to general insurance. Setting itself apart from company website, the portal is a user driven platform that provides relevant information they seek.
The main objective of the community portal is to provide authentic, value-added and usable information to its users. Users can register and log in to the community portal to seek answers to their queries from fellow users and also share their own experiences with the others users. The portal focuses on delivering a seamless and meaningful cross-channel engagement model
for the stakeholders. Some of the key elements of the portal are insightful articles, trending topics, tips on buying insurance, product information and polls.
Digitalisation of products and services is the new frontier which HDFC ERGO is strategically aiming to approach. The community portal - a part of HDFC ERGO’s digitalisation process - is poised to provide new avenues and value-adding opportunities for both the company as well as the subscribers of general insurance products and services.