Yibeal ties up with Runnr

India Infoline News Service | Mumbai | September 21, 201617:31 IST

Total number of phones signed for over two months is 10,000. Yibeal to focus on consolidation and expansion.

Yibeal, India’s only O2O market place for pre-owned mobile phones has tied up with Runnr, country’s leading food delivery startup. This partnership will fuel Yibeal’s next growth phase, with an improved B2B customer experience at its core. This will include technology upgrades, a wider spread of mobile phone models for better delivery efficiency.

To spearhead the next phase of growth, Yibeal has recently ramped up its senior leadership by having experienced people like the former VP of Ola and CMO of Jabong join their board. These leaders have in the past nurtured high-growth companies and have driven organisation-wide efficiencies. Their expertise will be instrumental in shaping the strategy and making Yibeal’s leadership position a reality in a fast growing category.

Innovation is core to Yibeal and it is undertaking new initiatives as it constantly strives to address the growing needs of different consumer segments. In the months to follow, Yibeal will continue to focus on consolidation and capturing a larger share of the market under the guidance of the new VPs.
Since its inception in early 2016, Yibeal is rapidly growing towards becoming the leader in the pre-owned mobile market in India. Yibeal has also signed up with other start-ups like Zipgo, TYGR, ABP and A2Z apps.
 “We are excited to partner with Yibeal.  We hope that Yibeal's full stack approach coupled with great execution will result in our delivery boys having access to good technology which in turn will lead to them giving our consumers a great experience. We look forward to working with Dipanjan and the management team as they further cement Yibeal's leadership position in the India market.” quotes Mohit Kumar, CEO, Runnr.
Speaking on the partnership, Dipanjan Purkayastha, Co-founder and CEO, Yibeal, said, “We are excited about the tie up with Runnr as this is a step towards expansion and consolidation for us. We will ensure that we will give the Runnr team not only good products but a great experience as well. Our strong growth in the last few months shows that our customers are increasingly becoming accustomed to a new behaviour of buying pre-owned phones with warranty, just like new phones. Our vision is to change the way India buys and we want to be the top of mind recall for the users who want to buy mobile phones in the economical way.”


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