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Malaika Arora launches Taiwan Excellence Campaign 2011 in India

India Infoline News Service | Mumbai |

The foremost aim of the Taiwan Excellence initiative is to showcase the award-winning Taiwan ICT hardwares as reliable, innovative and worthy offerings, catering to the needs of an increasingly aspiring audience base in India.

Taiwan External Trade Development Council (TAITRA) a non-profit trade promotion organization, entrusted by Bureau of Foreign Trade, Ministry of Economic Affairs, Taiwan, R.O.C. today announced the second edition of its ‘Taiwan Excellence Campaign’ in India. Following the proven success of Taiwan Excellence Campaign 2010 and heartening acceptance for Taiwan ICT products and technology, this year the campaign is back for a closer connect with India, the 2nd largest market for Taiwan ICT industry, in Asia. 24 leading Taiwanese Technology brands from PC, Networking, projector/camcorder and peripherals, such as ASUS, BenQ, MSI, D-Link, Transcend and more (see table 1), have pledged partnership to Taiwan Excellence Campaign 2011. The foremost aim of the Taiwan Excellence initiative is to showcase the award-winning Taiwan ICT hardwares as reliable, innovative and worthy offerings, catering to the needs of an increasingly aspiring audience base in India.

Table 1
: 24 Taiwanese Brands List




















Good Way








Silicon Power



Launching the campaign at a Press Conference in New Delhi today, Malaika Arora Khan, noted Bollywood Actress, Model and Television personality, displayed her Taiwan Excellence ICT kit for 'a perfect day' comprising a laptop, mp3 player, pico projector, flash drive... ‘I feel proud to use products that exude style, sleekness, reflecting my own personality, made by globally recognised brands, coming from Taiwan, the largest ICT hub in the world." said Malaika.

"Indians today are savvy and well travelled and demand the best in terms of Technology, Quality and Value," said Paul Shek, Deputy Representative of the Taipei Economic and Cultural Centre, New Delhi. As we race against time, it has become necessary to get more done each day and our superior ICT offerings help you get the most of your time. The Taiwan Excellence mark is awarded only to Companies who qualify to stringent norms in R&D, Design, Quality and Marketing that evaluate our brands to global standards. I feel extremely pleased to have with us 24 such ‘Excellent’ Taiwanese partner brands who will showcase their finest offerings to provide ‘Excellent Lifestyles’ for Indian consumers".

"It is remarkable not only how dramatically technology in everyday use has changed, but also how easily society as a whole has adopted these innovations. The 'great rebalancing' of global economy is what pulls us here again on Indian turf, "added Mr. Shek.

Taiwan has a total of 758 electronic companies listed on its stock exchange and remains No. 1 in the world in eleven ICT categories as of 2010. The total combined revenue of these companies at the end of 2010 was a whooping US$ 411 billion while the industry grew at a rate of 31.6%. Out of which the lion's share is the ICT manufacturing industry contributing US$ 220 billion. Currently the largest purchasers of Taiwan ICT products are institutional buyers like Apple, Dell, HP, Sony and the more recent one is Verizon. However, the Taiwan brand companies are looking to change this trend and expanding their reach directly to end consumers in various markets. India’s consumer electronics devices market Iis expected to increase to US$48.6 billion by 2015, driven by rising incomes and growing affordability (source: India retail report Q2 2011, Business Monitor International).

Paul Chen, Director, TAITRA, Mumbai added, "Statistics seem to suggest some shrinking in the digital divide that separates the developing and the developed countries in terms of usage and mobile subscription, fixed telephone lines, access/subscriptions to satellite TVs and Internet usage. In India, where the day–to-day lives of people are fast getting digitalized, ICT products from Taiwan, will provide access to speed and an enhanced experience."

"We are encouraged by the positive response from IT savvy Indian consumers, especially on the social media scene. Our brands are being recognised and are building preference with discerning young Indian consumers. We expect a huge surge in demand for Smartphones, Tablet PCs, Notebooks and LCD Monitors and our Brand partners are very well poised to ride this wave," added Paul Chen.

The Global Information Technology Report ranks India on 48th position in the NRI (Network Readiness Index), state of ICT readiness, issued by World Economic Forum earlier this year, whereas Taiwan is ranked at 6th place. Taiwan ICT industry’s partnership with India can is a win-win market/technology venture.

Below (figure 1) is a graph representation from the report highlighting the ICT spending pattern in urban and rural areas. As Asia-Pacific region has developed rapidly, countries in this region have come to play key roles in the electronic industry.

Effect of urbanization: Indian ICT spending

Source: World Economic Forum, The Global Information Technology Report 2010-2011.

Taiwan Excellence Campaign 2011 will continue to engage consumers and business associates in metro cities through Experiencing Zones at Delhi and Mumbai Airports, and at prominent malls in both cities, and through Business Forums, Social Media platforms. Consumers can experience the ‘Excellent Lifestyles’ with various products such as ASUS 3D gaming series notebooks, IN WIN NET-2.5 Internal HDD enclosure with German iF design gold award, Optoma HD83 Full HD 3D projector, Silicon Power Touch 810 flash drive with Swarvoski crystal and ZyXEL digital home solution for seamless connection among electronic devices.



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