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Samsung introduces new top loading Washing machine range

India Infoline News Service | Mumbai | August 19, 2011 15:48 IST

The primary needs of consumers when it comes to their washing machines are performance, fabric care, durability and noise/vibration levels.

Digital technology leader, Samsung India has announced the launch of its new Top Loading Washing Machine range with Wobble Technology, 3D Dynamic Wash in which water currents provide a gentle, tangle free and energy efficient wash. Customized for the requirements of Indian consumers, these washing machines incorporate special features such as Smart-Rinse, Aqua Preserve and Sari Course while being eco friendly.


The primary needs of consumers when it comes to their washing machines are performance, fabric care, durability and noise/vibration levels. Our new models address each of these needs. Further, the Wobble technology is the first to create a three dimensional water current that allows a stress free, tangle free wash while reducing energy and water consumption, states  Mahesh Krishnan, Vice President & Business Head, Home Appliances, Samsung India.  


The innovative Wobble Pulsator Technology in the new Samsung top loading washing machines creates  powerful 3D vertical and rotational water currents that thoroughly cleans fabrics without causing excessive friction, while consuming 30% less water. Samsungs Wobble Technology thus ensures a tangle-free, knot-free, and twists-free wash that ensure fabric care for longer periods. Further, the diamond-shaped embossing drum washes clothes gently, without damaging fabrics.


For the Indian market, Samsungs new washing machine range includes special features like Eco Soak, Small Load, Aqua Preserve and Sari Course. The Eco Soak provides a more energy efficient pre-soaking option, so you will clean your clothes without energy consumption. While the Small Load enables the users to wash small loads of clothes easily in less time even with less water, the Aqua Preserve reduces waste of water by reusing last rinsed out water. 


Thus consumers can save up to 37% water (in a single rinse cycle), or 32% water even if the laundry is rinsed twice. And Sari Course has been specifically designed to gently wash Indian saris without tangles, knots or twists, protecting the fabric with as gentle a care as possible. 


Some of the other differentiated features of the washing machines include the Air Turbo Drying System that results in powerful, dual air intake that rapidly rotates the tub and significantly reduces drying time; Last setting feature that ensures that the washing machine memorizes the last cycle setting you used and with the press of the button, you can use the same settings for wash again and Magic Filter, which on account of its lower position inside the tub, collects much more lint than conventional filters. Further for the design conscious, this new washing machine range is available in colours like scarlet wine, white and blue allowing consumers to choose a colour that goes with their household interiors.


All Samsung Washing Machines are eco friendly and RoHS compliant. Additional features designed to make the consumers life easier and simpler include; the highly durable Scratch-Free and Long-Last tempered glass window, Eco Clean Tub that is specially designed to remove dirt and biofilm in the tub without special chemical detergent and a unique jog dial that allows you to easily select and control cycles simply by turning the dial smoothly and effortlessly. With the introduction of Wobble technology in our new washing machines, our channel and product range enhancement as well as our new marketing campaign, we are looking at attaining market leadership in the fully automatic washing machine segment this year, said  Krishnan.


The Samsung washing machines with Wobble Technology comprises of seven variants with capacities ranging from 6.2 kg to 7.5 kg priced between Rs.15,790/- to Rs. 22,490/-. Samsungs complete Washing Machine lineup includes 48 models - 12 Fully Automatic Front loading, 26 Fully Automatic Top Loading and 10 Semi Automatic washing machines. 


With the front loaders, you can choose models with capacities ranging from 5 kg to 8.5 kg priced in the range Rs. 19,990/- to Rs.43,999/-  while top loaders models have capacities between 5.8Kg to 10.5Kg, priced between Rs. 11,790/- and Rs.27,490/. Semi automatic washers are available in capacities between 6.5Kg and 8Kg, priced between Rs. 8,750/- and Rs. 10,900/. Samsung washing machines are available in colors ranging from light grey and imperial silver to scarlet wine.


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