mystic electronics ltd Management discussions


MANAGEMENTS DISCUSSION AND ANALYSIS REPORT

> ECONOMIC OVERVIEW: -

GLOBAL ECONOMIC SCENARIO & OUTLOOK

The global electrical and electronics market grew from $3454.94 billion in 2022 to $3739.37 billion in 2023 at a compound annual growth rate (CAGR) of 8.2%. The rapid pace of innovations in electronics technology is stimulating consistent demand for newer and faster electrical and electronics products. Technological development is a key to attracting both consumers and business users for either replacing or upgrading the older products with advanced versions. Over the course of the past year, the global economy has experienced numeruous challenges in the form of geopolitical tension, rising interest rates, high inflation levels. Alongside, the consequences of a sudden surge in COVID-19 cases in China also impacted growth projections.

The consumer durables market is undergoing a significant transformation, with more and more consumers investing in their homes and seeking innovative and time-saving solutions. The pandemic has altered consumer behavior, with people becoming more house-proud and investing more in their homes and appliances. While there are immense opportunities for the consumer durables markets, there are some inherent challenges that the industry faces, which needs to be addressed, in order to ensure the uninterrupted growth of the sector. Chinese manufacturers create strong competition for Indian manufacturers, the cost of production is significantly lower in China as compared to India. Changing efficient manufacturing norms also requires significant investments to be made in the sectors. Raw materials needed to manufacture goods also are largely procured from China, making them less cost-effective. However, Government of India is also taking leaps and strides to support the growth of the sector, with PLI schemes being announced for IT hardware. Companies which have been selected for being a part of the PLI schemes are expected to fuel total production of US$ 21.64 billion.

The global economic output is expected to grow gradually, driven by stabilising inflationary scenario, reviving consumer sentiment and investor confidence. The employment scenario in the US and other advanced economies have recovered from the pandemic levels, and growing disposable income is also likely to support growth in the coming years.

> INDIAN ECONOMIC SCENARIO & OUTLOOK

Major economies around the world have shown signs of economic slowdown, However Indias economy remained the fastest growing major economy in the world while demonstrating strong resilience to the global headwinds during FY2023 and is projected to have a real growth rate of 66.8% in FY24 as per the Indian Economic Survey 2022-23. According to the Ministry of Statistics and Programme Implementation (MOSPI) it is estimated to have grown by 7.2% for the year FY23. The India consumer electronics market size is expected to reach USD 124.94 billion by 2030. The foreign direct investment in the ACE industry has also almost doubled to USD 481 million till June in 2022 as against USD 198 million in 2021. The India consumer electronics market size is expected to reach USD 124.94 billion by 2030. This sector plays a crucial role in the Indian economy as it is expected to fuel Indias US$ 5 Trillion economy growth. There is a huge scope of untapped rural markets for the new industry players who are trying to set their foot in the industry. This gives immense opportunities for the existing and new players to tap into this untapped market to increase sales in India.

> COMPANY OVERVIEW

Mystic Electronics Limited is engaged in the business of trading of electronic products such as mobile handsets, computer hardware and software etc. Owing to the ongoing pandemic crisis the company continued to face financial difficulties, however the Company is in the process of diversifying and expanding the existing business activities into newer areas to attain profits during the years which shall be beneficial for the growth of the Company and its members.

> INDUSTRY STRUCTURE AND DEVELOPMENTS

Electronics and computer technology is transforming businesses in every industry around the world in a profound and fundamental way. The continued reduction in the unit cost of hardware, the explosion of network bandwidth, advanced software technologies and technology-enabled services are fueling the rapid digitization of business processes and information. The digital revolution is cascading across industries, redefining customer expectations, automating core processes and enabling software-based disruptive market offerings and business models. This disruption is characterized by personalized user experiences, innovative products and services, increased business agility, extreme cost performance and a disintermediation of the supply chain.

Indias electronics market is growing at 26% annually and is expected to become 5th largest in the world and reach an astounding $400 billion in value by 2025. By then, the industry will also create more than 400,000 jobs. At present, the industry is going through an evolution due to advancement in technology, launch of innovative products and challenge of global competition.

One of the common trends in the industry is miniaturization of products. The demand for products to be made so has come from the consumers as they intend to reduce the size of the products to make them easy to manage. The greater density of components required to make the product small comes from a technology called VLSI designs. The traditional components in electronics products will also be soon replaced by integrated circuits to make them more efficient and small in size. Consumers are also demanding for products that are in-built with AI abilities. This has led to development of electronics and consumer durable products that come with intelligent functions. For instance, washing machines are able to sense the load and decide the appropriate washing cycle. The AI will soon move beyond consumer durable segments and will be available in several medical, industrial and automotive electronic products.

> OPPORTUNITIES & THREATS

Opportunities:

Changing consumer preferences:

With more and more customers investing in their homes and seeking innovative and time-saving solutions, the consumer products segment is undergoing a major transformation. The fast-paced lifestyles of consumers today are driving the demand for consumer durables that are convenient and make daily chores easier. Household penetration levels for most product categories are well below countries with comparable economic standing, thereby providing a long runway for growth.

Energy-efficiency:

The preference for energy-efficient appliances with a lower carbon footprint, which also helps lower electricity bills, has significantly increased. In the years ahead, growing awareness of climate change concerns will increase the demand for energy-efficient appliances.

Threats:

Supply chain disruptions:

Global economic uncertainty and political tensions have caused supply chain disruptions, leading to higher manufacturing costs and reduced profitability for the consumer appliances industry in India.

Rapid technological advancements:

Businesses that fail to adapt to the rapid evolution of technology risk losing market share to more technologically advanced competitors.

Environmental concerns:

Companies that are unable to meet the recently introduced BEE norms and consumer preferences for eco-friendly appliances may experience reduced sales, potential backlash and loss of consumer trust.

Increased competitive intensity:

The increased competitive intensity has led to price wars, reduced margins and the need for aggressive marketing strategies, thereby posing a challenge for the players.

> RISKS & CONCERNS

The Board of Directors has adopted and approved a Risk Management Policy for the Company to ensure the ongoing identification, evaluation, and mitigation of business risks, safeguarding the interests of its stakeholders. The Risk Management framework is designed to adapt to the evolving business environment and promptly address any emerging risks.

>OUTLOOK

For FY 2024, the Companys plan is rooted in continuing its journey of brand transformation, enhancing its product offerings, strengthening distribution, and improving customer service. The Company will focus on implementing innovative technology to enhance product features based on deep consumer insights and need gap analysis and will continue to leverage advanced technological tools to improve the efficiency and performance of its sales team. Revamped digitalization processes and artificial intelligence will play a pivotal role in driving the business forward.

> SEGMENT-WISE PERFORMANCE:

The Company is operating on only one segment. Hence separate segmental reporting is not applicable. The Company has no activity outside India.

> INTERNAL CONTROLS SYSTEMS AND ADEQUACY

The Company has established a matured internal audit process for the Company as a whole covering the corporate office and the branches all over India. Agenda for the audit/scope is finalized and approved by the Audit Committee. The Company has standardized SOPs in place in form of various manuals, policies and procedures for all critical and important activities as recommended by the management. Audit finding are placed in the audit committee and directions of the committee are followed to improve internal control and avoid recurrence of events.

There are certain policies adopted by the Company for maintaining internal control within the organization, which are as follows: -

a) Risk Management Policy:

This policy sets out Companys risk, oversees management of material business risks and internal control. The purpose of this policy is to encourage an appropriate level of risk tolerance throughout the Company; establish procedures to analyze risks within agreed parameters across the Company; establish appropriate risk delegations and corresponding risk management framework across the Company and ensure the Company has a risk management framework that can noticeably respond the risk profile of the Company.

b) Whistle Blower Policy: This policy is formulated to provide opportunity to all employees to have access to the Management or the Chairman of the Audit Committee, in case they observe any unethical and improper practice or behaviour or wrongful conduct in the Company and to prohibit any person from taking adverse personal action against such employee.

c) Policy on Related Party Transactions:

This policy is framed to ensure compliance of the applicable provisions of the Companies Act, 2013 and the rules made thereunder and SEBI (LODR) Regulation, 2015 as amended from time to time and intended to ensure the proper approval and reporting of transactions between the Company and related parties. Such transactions are appropriate only if they are in the best interest of the Company and the shareholders

> FINANCIAL PERFORMANCE

The financial performance is covered in the Directors Report and the same can be referred to by the shareholders.

> MATERIAL DEVELOPMENT IN HUMAN RESOURCES/INDUSTRIAL RELATIONS FRONT

The Company takes pride in the commitment, competence and dedication exhibited by its employees in all business areas. The Company continually strives to strengthen its people in alignment with the business needs and continue to engage them through various ingenuities in the realm of learning & development opportunities, employee engagement activities and career growth. The redesign in organization structure created a clear focus and perspective on branded business and new emerging businesses. Teams collaborated at various levels to meet the overall business objective.

> RATIOS WHERE THERE HAS BEEN A SIGNIFICANT CHANGE FROM FINANCIAL YEAR 2022 TO FINANCIAL YEAR 2023

During the year under review, the detail of changes made in the following key financial ratios as compare to the immediately previous financial year. The details of the same in a form of comparison is provided as: -

S. No. Particulars of Ratio Financial Year 2022-23 Financial Year 202122
1 Debtors Turnover Ratio NA NA
2 Inventory Turnover Ratio NA NA
3 Interest Coverage Ratio NA (0.49)
4 Current Ratio 1980.97 504.22
5 Debt Equity Ratio 0.04 0.04
6 Operating Profit Margin NA NA
7 Net Profit Margin (0.82) 0.09
8 Return on Net worth (0.119) (0.001)

CAUTIONARY STATEMENT:

Statements in foregoing paragraphs of this report describing the current industry structure, outlook, opportunities, etc., may be construed as "forward looking statements", based on certain assumptions of future events over which the Company exercises no control. Therefore, there can be no guarantee as to their accuracy. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be implied by these forward looking statements. Such risks and uncertainties include, but are not limited to: growth, competition, domestic & international economic conditions affecting demand, supply & price conditions, changes in Government regulations, tax regimes and other statutes.

By and on behalf of the Board

For Mystic Electronics Limited

Sd/- Sd/-
Krishan Khadaria Mohit Khadaria
Director Managing Director
Registered Office: DIN: 00219096 DIN: 05142395
401/A, Pearl Arcade, Opp. P. K. Jewellers,
Dawood Baug Lane, Off J. P. Road,
Andheri (West), Mumbai - 400 058
Place: Mumbai
Dated: 1st September, 2023