V-Mart Retail to acquire Limeroad

  • India Infoline News Service |
  • 17 Oct, 2022 |
  • 2:49 PM
V-Mart Retail Limited, India's premier value apparel retailer, has inked a formal deal to purchase LimeRoad, a discovery marketplace intended for the value-seeking aspirational Indian. The Companies will harness obvious discovered synergies to bring rising fashion trends at an unbeatable value to Bharat's 5 crore digital-first shoppers (Online and offline).

LimeRoad provides its 1.7 crore valuable consumers with the latest unbranded designs and original content. Through an award-winning logistics network (Economic Times supply chain of the year award 2018), the backend offers optimised logistics costs.

Given the underlying strong post-marketing unit economics, V-Mart intends to invest a total of Rs150 crore to enable LimeRoad to expand and achieve long-term profitability.

LimeRoad had 250,000+ app downloads per day at its height, a No.3 All India Shopping Play Store position, and a GMV of Rs700+ crore at consistently high margins after marketing expenditures. Women account for 65% of the business, with a notable presence in the Rs500-1000 range.

The Company will pay a lump sum cash consideration of Rs31.12 crore for the acquisition of LimeRoad Business, subject to adjustments as mutually agreed between the parties.

Eventually, V-Mart and LimeRoad will be a one-of-a-kind, lucrative Omni-channel player.

Metta Capital served as V-Mart's financial advisor, while Saraf and Partners was the appointed legal counsel.

At around 2.52 PM, V-Mart Retail was trading at Rs2,731.25 apiece, down by 1.23% from its previous closing of Rs2,765.30 on the BSE. The scrip touched intraday high and low of Rs2,819 and Rs2,686.85 respectively.

For feedback and suggestions, write to us at

Invest wise with Expert advice

  • Open Demat with exclusive Advice & Services
  • Get a dedicated Relationship Manager to help you grow your wealth
  • Exclusive advisory on 20+ trading & wealth based investment options
  • One tap Investments, Automated trading & much more
ad IconAd Image

Most Read News

Article Image
  • 14 March, 2022 |
  • 7:03 AM

The US Federal committee's meeting will conclude on March 16, 2022.

Most Shared News

No Record Found