SRS Finance Ltd Company Summary

SRS Finance Ltd Summary

SRS Finance limited (Formerly known as SRS Exhibitors and Hoteliers Limited) was incorporated on 1st February 1994 with the business of financing and investments as its main objective. The year 2009 marked a significant milestone in its history when it got a Certificate from the Reserve Bank of India to conduct business as a Non Banking Financial Corporation.The Company initially focused on corporate finance and investments, but after getting the recognition of a NBFC, it is now entering the consumer finance business. With this, it aims to become an enabler for people to realize their desires to buy quality goods of choice in a convenient and safe manner. Typical products for which it shall extend financing facility include 2 & 3 wheeler, cars, white goods, electronic products, home appliances and the like. The Company is in the business of funding corporate projects. This is done by way of its own resources and accruals as well as by way of loan syndication. It is in the business of funding corporate projects as well. This is done by way of its own resources and accruals as well as by way of loan syndication.The fact that the Company is a part of the SRS Group makes it easy for it to establish itself, get new clients, achieve efficient funding as well as benefit from the overall strength of the SRS brand. The SRS Group of companies serve a cross section of the society through its various offerings spread across cinemas, food & beverages, retail, jewellery, housing as well as through its B2B offerings. This provides the company with a significant advantage to cross sell other products to its consumer of a particular division - for example, a cinema patron may convert into a customer for our housing project, a f&b consumer may buy jewelry from the company, a jewelry customer could turn into a corporate client for RMC and so on.On account of the huge requirements from the various group companies as well as the ability to attract huge consumer segments, the company has very strong negotiation abilities with vendors, mall developers, service providers and the like, and they help the Company to work out deals to its advantage, ensuring higher value to the consumers and greater profitability for itself.