Temptation Foods Ltd Liquidated Share Price directors Report
TEMPTATION FOODS LIMITED 
ANNUAL REPORT 2009-2010
DIRECTORS REPORT
To,
The Members of,
Temptation Foods Limited
Your Directors have pleasure in presenting the 19th Annual Report  together 
with the audited statement of accounts for the year ended March 31, 2010.
Financial Results:
                                                            (Rupees in Mn.)
Particulars                                          2009-10        2008-09
Income                                             12,788.01       8,719.81
Less:- Expenditure                                 11,592.83       7,953.43
Profit Before Tax, Financial Expenses, 
Depreciation and Extraordinary Items                1,195.18         766.38
Less: Financial Charges                               211.09         109.86
Depreciation                                          113.26          81.34
Profit for the year before 
Extraordinary Expenses and Taxes                      870.83         575.18
Less: Extraordinary Item                              119.59          25.19
Profit for the year after 
Extraordinary Expenses and before Taxes               751.24         549.99
Less : Provision for Taxes & 
Tax Adjustments                                       121.79          23.04
Profit After Tax                                      629.45         526.95
Balance Brought Forward from 
Previous Year                                         681.50         172.18
Less: Interim Divided (2008-09) and 
Dividend Distribution Tax thereon                          -          17.63
Less: Proposed Final Dividend 
(2009-10) and Dividend Distribution 
Tax thereon                                            22.06              -
Surplus carried to Balance Sheet                    1,288.89         681.50
Operations:
During  the year under review, your Company has shown sterling  performance 
in  as  much as the sales turnover has increased from Rs. 8,700.74  Mns  in 
2008-09 to Rs. 12,766.48 Mns in 2009-10, representing an increase of  about 
46.73%  and  the  profit  after tax has gone up  from  Rs.  526.95  Mns  to 
Rs.629.45 Mns representing an increase of about 19.45%.
Dividend:
Your  Directors  have recommended a dividend of Rs. 0.75 paise  per  equity 
share of Rs. 10 each, fully paid up i.e @ 7.5% for the financial year ended 
March 31, 2010. The dividend will be paid to members whose names appear  in 
the Register of Members as on August 19, 2010. In respect of shares held in 
dematerialised  form, it will be paid to members whose names are  furnished 
by  National Securities Depository Limited and Central Depository  Services 
(India) Limited as beneficial owners as on August 19, 2010.
Business Prospects:
In spite of recessionary trends, your Company has achieved a robust  growth 
in  sales and margins were safeguarded by initiating  backward  integration 
and enhancing production capacities thereby increasing scale of  production 
and controlling the processing costs.
The  production of all processes food products were brought under one  roof 
at its Jejuri Plant from the outsourced units, so as to have better control 
over quality.
Good monsoon coupled with global recovery augurs well for the business  and 
the  Company  has  ambitious plans in the coming  year,  with  emphasis  on 
expansion by introducing several new variants in all the product  segments- 
sauces, conserves, mayonnaise to cater to the mass market and to re  launch 
the  existing product range in attractive packs to consolidate the  premium 
image in the niche market.
Forfeiture of Application Money:
In  the  previous  year,  your  company  had  allotted  7,300,000  warrants 
including  300,000  warrants  allotted to its Directors  and  its  business 
associates,  on  preferential basis on August 11, 2008.  Each  warrant  was 
convertible  into  one  equity share of the Company, fully paid  up,  at  a 
conversion  price  of  Rs. 200 per share. The option  was  required  to  be 
exercised  within  a  stipulated  period of 18  months  from  the  date  of 
allotment. The Warrant holders had paid 10 % of the conversion price at the 
time of allotment amounting to Rs. 146,000,000/- (Rupees Fourteen Cr  Sixty 
Lakhs), which stands forfeited and credited to the Capital Reserve Account, 
since the options were not exercised by the concerned allottees within  the 
stipulated period consequent to the sharp decline in the share price.
Transfer to General Reserve:
During  the  year,  Company  has transferred  Rs.  2,613,173/-  to  General 
Reserves  consisting  of  Special Capital  Incentive  Rs.  2,500,000/-  and 
Subsidy from Government Rs. 113,173/-, since the said reserves became  free 
on fulfiling the conditions relating thereto.
Borrowings:
During  the  year, your company has been sanctioned funded  and  non-funded 
working capital limits of Rs. 115 Cr by a bank against the security of  the 
movable  and  immovable assets of the company and the  corporate  guarantee 
from  the promoter company. The limits have been draw-down  depending  upon 
the  requirements of your company. A financial institution renewed  working 
capital of Rs. 49 Cr during the year.
Employees Stock Options:
256,600  share options allotted to the employees of the Company  under  the 
Employees Stock Option Scheme, 2008 are outstanding.
The  exercise  price  was Rs. 150 per share.  The  price  was  subsequently 
revised  to Rs. 40 per share by the Board of Directors in its meeting  held 
on  April  27,  2009 and confirmed by the shareholders  in  Annual  General 
Meeting held on August 10, 2009. The disclosures prescribed under the  SEBI 
(Employee   Stock  Option  Scheme  and  Employee  Stock  Purchase   Scheme) 
Guidelines, 1999 are annexed hereto.
Non Renewal Of Group Gratuity Policy With Lic:
Your  Company has Employees Group Gratuity Scheme with the  Life  Insurance 
Corporation  of  India  (LIC) to fund the defined  benefits  plan  for  the 
qualified employees. The scheme provides for lump sum payment to  employees 
on retirement, death while in employment or termination of employment of an 
amount equivalent to 15 days salary for every completed year of service  or 
part  thereof in excess of six months, provided the employee has  completed 
five years in service.
The said policy has not been renewed by your Company. In view of the above, 
LIC  has  not  given  the detailed disclosure  required  under  AS-15.  The 
disclosure in the notes to accounts is based on the renewal notice received 
from  LIC  which  in opinion of your  Company  satisfies  the  requirements 
relating  to disclosure of gratuity liability as per AS-15.The  Auditor  in 
their  report has mentioned regarding non renewal of Group Gratuity  Policy 
with Life Insurance Corporation of India. Your Company is in the process of 
exploring  alternate  avenues with regard to renewing  the  Group  Gratuity 
Policy  with  LIC  or to make payment of Gratuity liability  from  its  own 
internal sources.
Fixed Deposits:
Your  Company  has not accepted any fixed deposits from public  during  the 
year  under review. There are no outstanding deposits, which have  remained 
unpaid.
Temptation Foods Fze (Fze):
Your company has incorporated a company by the name of Temptation Foods FZE 
(FZE),  limited  by shares, in the Sharjah Airport Free  Trade  Zone,  of 
which it is likely to hold 51% of the equity share capital. 
Temptation  Foods FZE (FZE), is intended to be used as a special  purpose 
vehicle for acquisitions of business overseas and /or for raising of  funds 
overseas.
Temptation Foods International Limited:
Your  Company  had  incorporated  Temptation  Foods  International  Limited 
(TFIL),  in  the  British  Virgin Islands  (BVI).  Your  Company  currently 
envisages that the purpose for which TFIL is formed may not materialize now 
and hence Company did not pay BVI Annual License Fees. As the said fees are 
not paid, the above said Company has been stuck off from the BVI Government 
Register and hence it is not a subsidiary of your company. As per BVI laws, 
company  can  be restored at anytime up to ten years after the  strike  off 
date  by  paying prescribed fees. As and when required  your  Company  will 
restore the name of above said company.
Disinvestment in the Shares of Kohinoor Foods Limited (KFL):
Keeping  in view the declining market price of equity shares of  KFL,  your 
Company  decided to disinvest/sell the shares of KFL, in order  to  prevent 
further  loss  to your Company. By selling the said equity shares  of  KFL, 
your  company  suffered a loss of Rs. 119,589,019/-. The Directors  of  the 
Company had visualised an appreciation in price and consequential  profits, 
but due to adverse market scenario, the same did not materialize. 
Inspection Under Section 209A of the Companies Act, 1956:
During the year, inspection under Section 209 A of the Companies Act,  1956 
has  been  carried out by the office of Ministry of Corporate  Affairs.  No 
irregularities other than of a compoundable nature has been observed by the 
Investigating  authority.  Your  Company  is  in  the  process  of   filing 
compounding  applications with the Authorities against the  observations  / 
remarks of the Investigating authority.
Directors:
Dr.  S. Kaushik was appointed as an additional Director w.e.f. January  29, 
2010.  In  terms of Section 260 of the Companies Act, 1956, he  shall  hold 
office  only  up  to the date of the ensuing Annual  General  Meeting.  The 
Company  has  received  notice  in writing  from  a  member  proposing  his 
candidature for the office of Director liable to retire by rotation. 
Mr.R.V.Joshi  and Mr. G.Ramachandran resigned as Directors from  the  Board 
with effect from January 29, 2010 and May 28, 2010 respectively. The  Board 
places  on  record  its  deep  sense  of  appreciation  for  the   valuable 
contributions made by them during their tenure as Directors of the Company.
Ms.  Elizabeth  Harrington retires by rotation and being  eligible,  offers 
herself for re-appointment at the forthcoming Annual General Meeting.
Directors Responsibility Statement:
Pursuant  to the requirement under Section 217(2AA) of the  Companies  Act, 
1956,  with  respect to Directors Responsibility Statement, it  is  hereby 
confirmed :
a) That in the preparation of the Annual Accounts for the year ended  March 
31, 2010, the applicable Accounting Standards have been followed and proper 
explanations were provided for material departures, if any. 
b)  That the Directors have selected such accounting policies  and  applied 
them consistently and made judgments and estimates that are reasonable  and 
prudent  so as to give a true and fair view of the state of affairs of  the 
Company  as  at  the end of the Financial Year and of  the  profit  of  the 
Company for the year.
c)  That  the  Directors  have taken proper and  sufficient  care  for  the 
maintenance   of  adequate  accounting  records  in  accordance  with   the 
provisions  of the Companies Act, 1956 for safeguarding the assets  of  the 
Company and for preventing and detecting fraud and other irregularities. 
d)  That the Directors have prepared the Annual Accounts for the  Financial 
Year ended March 31, 2010 on a going 19.45% concern basis.
Corporate Governance:
Your  Company  has  been  practicing  the  principles  of  good   Corporate 
Governance  over  the years and it is a continuous and ongoing  process.  A 
detailed report on Corporate Governance practices followed by your  Company 
in  terms of Clause 49(vi) of the Listing Agreement with Stock Exchange  is 
provided separately in this Annual Report.
Secretarial Audit:
As per SEBI requirement, Secretarial audit is being carried out at specific 
periodicity  by a Practicing Company Secretary. The findings of  the  audit 
have been satisfactory. 
Additional Information Pursuant To Section 217:
a)  Information  as per Section 217 (2A) of the Companies Act,  1956,  read 
with  the  Companies  (Particulars of Employees) Rules,  1975  is  enclosed 
herewith by way of an Annexure. 
b)  Additional information pursuant to Section 217(1) (e) of the  Companies 
Act,  1956, read with Companies (Disclosure of Particulars) Rules, 1988  is 
enclosed herewith by way of an Annexure.
Auditors:
M/s.  Sharp and Tannan, Chartered Accountants, hold the office as  Auditors 
of  your  Company  till the conclusion of the  forthcoming  Annual  General 
Meeting  and  have  expressed their willingness to  be  reappointed.  Their 
reappointment, if made, would be within the limits specified under  section 
224(1-B)  of  the Companies Act, 1956. Members are requested  to  reappoint 
them and fix their remuneration.
Acknowledgement:
Your Directors take this opportunity to place on record their  appreciation 
to the contribution made by the employees to the working of the Company.
Yours  Directors  also  express  gratitude  to  the  customers,  suppliers, 
shareholders, banks, financiers and investors for the confidence reposed in 
your  Company  and for their continued co-operation during the  year  under 
Report.
                                         By Order of the Board of Directors
                                                                       Sd/-
                                                                Vinit Kumar
                                               Chairman & Managing Director
Place : Mumbai
Date  : May 28, 2010
Disclosures prescribed under the SEBI:
(Employee   Stock  Option  Scheme  and  Employee  Stock  Purchase   Scheme) 
Guidelines, 1999 annexed to Directors Report:
a. Options granted                      : 256,600
b. Exercise price                       : Rs. 40/- (In the AGM of the 
                                          Company held on 10th Aug, 09, the
                                          exercise price of Rs. 150/- was 
                                          revised to Rs. 40/- per share).
c. Options vested                       : Nil
d. Options exercised                    : Nil
e. Total number of shares arising on    : Nil
exercise of options 
f. Options lapsed                       : Nil
g. Variations in terms of options       : None
h. Money realised on exercise of        : Nil
options 
i. Total number of options in force     : 256,600
j. 1) Options granted to senior management personnel:
Name and Designation                    : Number of Options
i) Mr. Vipin Chandok, President 
- Mergers and Acquisitions & 
New Initiatives                         : 10,000
ii) Mr. Nimish Thakore, President -
Corporate Affairs and Company
Secretary                               : 15,000
iii) Mr. Shyam Mahale - President -
Corporate Planning                      : 10,000
iv) Mr. Sridhar Sarathy Business 
Head - Everfresh.                       : 30,000
v) Mr. Swapnil Shaha Vice President 
- Domestic Sales & Distribution         : 15,000
k.  Any  other  employee  who during the  year  has  been  granted  options 
amounting to 5% or more of the options issued during the year
Nil                                     : Nil
l. Employees who have been granted 
options equal to or exceeding 1% or
more of the issued capital of the 
company at the time of the grant        : Nil
m. Diluted earnings per share after 
Extra Ordinary Items and after
considering the issue of shares on 
exercise of options                     : Rs. 25.04
n. Proforma Adjusted Net Income and Earnings per Share:
Net Income after Taxes and before
Extraordinary Expenses - as Reported    : Rs. 749.04 Mn.
Add: Intrinsic Value Compensation Cost  : Rs. 10.39 Mn.
Less: Fair Value Compensation Cost      : Rs. 23.09 Mn.
Compensation Cost
Differential Employee Compensation Cost : Rs. 12.70 Mn.
Adjusted Pro forma Net Income before
Extraordinary Expenses                  : Rs. 736.34 Mn.
Net Income after Taxes and after
Extraordinary Expenses - as Reported    : Rs. 629.45 Mn.
Add: Intrinsic Value Compensation Cost  : Rs. 10.39 Mn.
Less: Fair Value Compensation Cost      : Rs. 23.09 Mn.
Differential Employee Compensation Cost : Rs. 12.70 Mn.
Adjusted Pro forma Net Income after
Extraordinary Expenses                  : Rs. 616.75 Mn.
Basic Earnings Per Share after Taxes 
and before Extraordinary Expenses: 
- As Reported                           : Rs. 29.79
- Adjusted Pro-forma                    : Rs. 29.29
Basic Earnings Per Share after Taxes 
and after Extraordinary Expenses:
- As Reported                           : Rs. 25.04
- Adjusted Pro-forma                    : Rs. 24.53
Diluted Earnings Per Share after 
Taxes and before Extraordinary 
Expenses:
- As Reported                           : Rs. 29.79
- Adjusted Pro-forma                    : Rs. 29.29
Diluted Earnings Per Share after 
Taxes and after Extraordinary 
Expenses:
- As Reported                           : Rs. 25.04
- Adjusted Pro-forma                    : Rs. 24.53
o Weighted average exercise price of    : During the year no additional
Options granted during the year whose     options were granted.
a) Exercise price equals market price   : Not applicable
b) Exercise Price is greater than       : Not applicable
market price 
c) Exercise Price is less than the      : Not applicable
market price 
Weighted average fair value of 
Options granted during the year whose:
a) Exercise price equals market price   : Not applicable
b) Exercise Price is greater than       : Not applicable
market price 
c) Exercise Price is less than the      : Not applicable
market price 
p. Description of the Method and the    : The fair value of the options 
significant assumptions used to           granted has been estimated
estimate the fair value of the options:   using the Black-Scholes option 
                                          pricing model. Each tranche
                                          of the vesting has been 
                                          considered as a separate grant
                                          for the purpose of valuation. 
                                          The assumptions used in the
                                          estimation of the same have been
                                          detailed below:
                                          Weighted average values of the 
                                          options granted during the
                                          year F.Y. 2008-09:
i) Stock Price                          : i) Rs. 289.65
ii) Volatility                          : ii) 51.81%
iii) Risk free rate                     : iii) 9.14%
iv) Exercise Price                      : iv) Rs. 40/- (In the AGM of the 
                                          Company held on 10th Aug, 09, 
                                          the exercise price of Rs. 150/-
                                          was revised to Rs. 40/- per 
                                          share).
v) Time to maturity                     : v) 4.20 years
vi) Dividend yield                      : vi) 0.00
Information  Under Section 217(1)(E) of The Companies Act, 1956  Read  With 
The Companies (Disclosure Of The Particulars In The Report Of The Board  Of 
Directors)  Rules, 1988 And Forming Part Of The Directors Report  For  The 
Year Ended 31st March, 2010.
Particulars                                       Year ended     Year ended
                                                 31st March,    31st March,
                                                        2010           2009
1. Power and fuel Consumption:
i) Electricity:
a) Purchased units                                 8,479,146      7,999,361
Total Amount (Rs.)                                55,486,311     46,911,070
Rate / Unit (Rs.)                                       6.54           5.86
b) Own Generation Through Diesel Generators:
Units                                                191,218        803,212
Units per Litre of Diesel Oil Cost/Unit                 9.93           8.83
ii) Coal                                                 Nil            Nil
iii) Light Diesel Oil                                      -              -
Quantity (Litres)                                  3,603,513      1,743,771
Total Amount (Rs.)                               154,499,774     72,272,137
Average Rate (Rs.)                                     42.87          41.45
iv) Other/Internal Generation                            Nil            Nil
2. Consumption per unit of production (Mt):
Electricity (Units)                                   406.37         340.66
Diesel Oil (Litres)                                   172.70          74.26
3. Technology Absorption, Adaptation and Innovaton:
- NIL -
4. Foreign exchange earnings and outgo:
Particulars relating to foreign exchange earnings and outgo appear in  Note 
No. 24 (g) and (f) of Schedule B being Notes forming part of the Accounts.
MANAGEMENT DISCUSSION AND ANALYSIS
TFLs  business  consists of frozen food and processed  food.  The  Company 
processes  and  individually quick freezes fruits,  vegetables  and  marine 
food.
TFLs  other products are conserves, jams, marmalade,  sauces,  mayonnaise, 
salad dressings and honey. 
During the year, the Company has also forayed into the  agri-infrastructure 
industry,  initially  with a major stake a Mega Food Park, in  one  of  the 
largest fruit and vegetable producing states in the Country.
THE INDIAN FOOD PROCESSING INDUSTRY:
The  food  processing  industry  is one of the  largest  in  India.  Highly 
fragmented, most of the sectoral revenue comes from the unorganized sector. 
The  small organised sector is growing at a fast pace. The sub-segments  of 
the  food  processing  sector  are fruits and  vegetables,  milk  and  milk 
products, beer and alcoholic beverages, meat and poultry, marine  products, 
grain  processing,  packaged or convenience food and packaged  drinks.  The 
subsegments  in  which  TFL is present are fruits  and  vegetables,  marine 
products and packaged or convenience foods. 
The largest component of household consumption expenditure is food and food 
products.  Indias  current  food  consumption is estimated  to  be  at  Rs 
8,60,000 crore. Processed food accounts for Rs. 4,60,000 crore and  primary 
processed  food  (includes packed fruits and vegetables, packed  milk  etc) 
accounts for Rs. 2,80,000 crore (source:www.ssrn.com). During the last five 
years, food processing has reduced the food wastage by Rs 8,000 crores  and 
the  current level of food wastage is Rs 50,000 crores  annually.  (source: 
Business Line, 18 February 2010).
Indias  fast food market is growing at 30-35% every year  (source:  Indian 
Fast Food Market Analysis by RNCOS). The food processing industry grew from 
6%  in 2009 to around 14.9% in 2010 (source: www.ibef.org). It is  expected 
that the processed food sector will grow to over Rs. 13.50 trillion by 2015 
from  Rs.  8.2 trillion in 2009-10. The retail food sector is  expected  to 
grow  to US$150 billion by 2025 (source: McKinsey Research). Indias  total 
food  production  is likely to double in the next 10 years,  leveraging  an 
opportunity for large investments in food and food processing technologies, 
especially  in  areas  of canning, dairy  and  food  processing,  specialty 
processing, packaging, frozen food or refrigeration and thermo  processing. 
FDI  in the food processing sector is expected to reach Rs 1,200  crore  in 
2010-11.  Besides, by 2020, the Indian food processing sector  would  touch 
US$318 billion (source: www.ibef.org).
India  ranks  fifth  in terms of food production,  food  consumption,  food 
export  and  expected growth. The industry size is significant  and  it  is 
growing  at  a  rapid pace. But the share of  the  processing  industry  is 
relatively  low with only about 1.3% of the fruits and vegetables  produced 
going  through  secondary processing, compared to over 80% in the  USA.  In 
India,  the  low  levels  of  food  processing  are  due  to  poor  storage 
infrastructure and poor marketing and distribution network.
A. Comparison of Food Processing Levels:
India  is  the second largest vegetable producer and  third  largest  fruit 
producer  globally. The country is the worlds largest producer  of  mangos 
and  bananas. It is among the worlds top five producers for several  other 
fruits  and vegetables like onions, cauliflowers, pineapples  and  oranges, 
among   others.  India  produces  41%  of  the  worlds  mangoes,  30%   of 
cauliflowers,  28%  of tea, 23% of cashews, 36% of green peas  and  10%  of 
onions (source: Indian Fast Food Market Analysis by RNCOS).
However, the scenario is rapidly changing, nationally and  internationally. 
In the domestic market, with growing urbanization, burgeoning middle class, 
rising  income, emergence of organized retailing, the consumer mindset  and 
preferences   are  evolving  towards  value-added,  packaged  and   branded 
products. The international scenario for processed and packaged fruits  and 
vegetables  is  also undergoing a remarkable shift. Indias  capability  to 
produce  international quality products is turning international demand  to 
India.  As per Food Processing Industries Minister, Subodh Kant Sahai,  the 
food  processing industry requires a minimum Rs 1,000 crore  investment  to 
strengthen  infrastructure.  The sector has been granted Rs  400  crore  in 
Budget  2010-11, up from Rs 280 crores allocated last year. The sector  has 
the  potential  to provide employment or business opportunities  to  people 
across  the  social pyramid. During the last financial  year,  this  sector 
attracted around Rs 700 crores FDI (source: www. mofpi.nic.in).
Domestic  and international demand for processed foods,  especially  frozen 
foods, is increasing exponentially. Over the years, the domestic frozen F&V 
grew  around  10-12% annually, which is expected to gain  further  momentum 
when modern retail chains penetrate the Tier II and Tier III cities.
THE MARINE FOOD INDUSTRY:
India  currently  accounts for a small share of the global  market  in  the 
marine food segment. It exports only about 6 lac tons of marine food, which 
is  valued at about US$2 billion. Indias 8,000 km coast line, 28000 km  of 
rivers  and  millions of hectares of reservoirs and brackish  water,  along 
with  an  economic  zone of around 75 km, contributes to  the  marine  food 
segment.  The government has aggressive targets to increase the exports  of 
marine foods to over US$5 billion in three years (source: Business Line, 18 
February 2010)
GOVERNMENT SUPPORT:
In   recent   years,  government  policies  have  been   directed   towards 
facilitating the organized sector, liberalizing agri-marketing laws and FDI 
policies,  rationalizing  tax laws and improving capital  subsidies.  These 
initiatives   channelized  investments  towards   improving   productivity, 
infrastructure and logistics and the consequent industry growth.
The  government  has  formulated a Vision-2015 action  plan  with  specific 
targets  to  treble the size of the food processing  industry  from  around 
US$70  billion  to  about  US$210 billion.  The  levels  of  processing  of 
perishables  would  be  increased  from 6 per cent  to  20  per  cent.  The 
government  wishes to enhance Indias share in global food trade  from  1.5 
per  cent to 3 per cent, and it has plans to invest US$21.9 billion in  the 
food processing industry over the next five years (source:mofpi.nic.in).
To  further  support  the  food processing sector,  the  Ministry  of  Food 
Processing Industries has proposed to set up the National Institute of Food 
Technology, Entrepreneurship and Management (NIFTEM).
The  Food Processing industry is included in the list of  Priority  Sector 
Lending  for  banks.  Fruit  and  vegetable  processing  units  have   been 
completely  exempted  from  paying  excise  duty.  The  Ministry  of   Food 
Processing Industry would assist in the setting up of more food  processing 
units,  creating  10  million  jobs  by  2015  (source:mofpi.nic.in).   The 
government  is  also keen to set up more Food  Parks.  External  commercial 
borrowing  will  be made available for cold storage or cold  room  facility 
including   farm  level  pre-cooling,  for  preservation  or   storage   of 
agriculture  and  allied  produce,  marine  products  and  meat.  Automatic 
approval for foreign equity up to 100 per cent is permitted for most of the 
processed food items.
BUSINESS OVERVIEW:
Competitive Strengths of TFL:
* TFL enjoys a locational advantage as all plants are located near the  raw 
material  sources.  The  raw  materials are sourced  from  North  and  West 
regions.  TFL  has a plant in North India at Sonepat and in West  India  at 
Jejuri 
* Strong brand equity and a wide products variety
* Wide geographic coverage with international presence
* Use of modern technologies and processes
*  Strategic  relationships  with customers,  suppliers  and  supply  chain 
vendors
* Professionally managed and experienced management team
TFLS Strategy:
The  Company  is  well  positioned and equipped  to  exploit  the  enormous 
opportunity that exists in the food processing industry. It is following  a 
three-pronged  strategy  to  optimize  shareholder  value,  based  on   the 
following:
* Grow existing business: Maximize revenues through private label packing
* Move up value chain: Own brands and aggregate undervalued food brands 
*  Enter into other key verticals: Leverage management strengths and  drive 
synergies
TFLs conscious de-risking strategy involves the following:
*  De-risk  international  exposure:  Reduce  dependence  on  international 
markets  by building a robust, sustainable and profitable  domestic  retail 
business.
*  De-risk customer dependence: Reduce dependence on key anchor  customers. 
This  has  been  done successfully with large new  export  buyers  acquired 
during the year.
* De-risk cyclicality: Reduce impact of cyclical variations in raw material 
procurement  prices and availability by building a robust contract  farming 
network and capturing value right across the food chain.
BRAND STRATEGY:
TFL  offers branded food products across all of its product categories  and 
aims to extend its reach to a cognitive market share of the Indian kitchen. 
The  Company  has been investing and consolidating its brands.  During  the 
year, it took steps towards maturing its brands (Everfresh and Karen Anand) 
by  adding  to  the  product  base,  while  simultaneously  increasing  its 
distribution networks.
ACQUISITION STRATEGY:
The Companys mainstay has been inorganic growth to increase market  share, 
widen  product base and create shareholder value. It also wishes to  ensure 
its  own  brands,  rather than merely producing  or  distributing  products 
belonging to brands owned by others.
SUPPLY CHAIN:
TFL  tries  to  bridge the gap between  product  manufacture  and  consumer 
offtake  through continuous efforts to effectively improve  and  channelize 
the  supply  chain  management. Stringent quality norms  are  followed  for 
procurement  and  processing  of  fresh  fruits  and  vegetables  and  then 
converting  them into frozen products. The procurement is done  during  the 
season  and  stored and sold during non season periods.  The  products  are 
thereafter  transported  by refrigerated vans at - 180C.  Minimal  handling 
during transportation ensures that product temperature remains intact.  The 
Cold  Chain  (owned/leased)  is based on  state-of-theart  technologies  to 
ensure  maintenance  of required temperatures and  quality  throughout  the 
year.  The  robust  supply chain ensures that customers  receive  the  best 
quality products.
PERFORMANCE REVIEW OF TFL DURING 2009-10:
The  Company continued to achieve record growths in all business  segments, 
for  the  fourth  year in a row, with  production,  procurement  and  sales 
volumes and values recording substantial jumps.
FROZEN FRUITS AND VEGETABLES:
The  Company continued its position as the largest player in  the  domestic 
frozen  fruits and vegetables business in the country, with a Rs.  8,479.45 
million sales turnover.
Since its acquisition of the Everfresh Brand, TFL has religiously increased 
the product range to include several new frozen fruits and vegetables.  TFL 
has scaled up operations manifold, including outsourcing of productions  to 
units  in  raw material producing areas. While green peas  and  sweet  corn 
continue  to  constitute a bulk of this business, other products  are  also 
gradually gaining popularity. The Company expects to be able to continue to 
grow this business segment, in terms of gross revenue and net revenue.
PROCESSED FOODS BUSINESS:
The Company bought the business of Karen Anands Gourmet Kitchen late  last 
year, including the Karen Anand brand, covering a wide range of  conserves, 
jams, sauces, mayonnaise and dressings.
The  brand,  known for high end, quality products, has been  positioned  to 
cater to the premium segment in the processed food market.
During  the year, the Company introduced an economy range of  jams,  sauces 
and  other products under the Everfresh brand to cater to the mass  market. 
It  has also introduced packaged honey under this brand in select  markets, 
which received encouraging response.
The  Company expects the processed food business to grow  significantly  in 
the  coming  years, as the sales and distribution synergies  between  Karen 
Anand  and Everfresh come into play and with the proposed addition  of  new 
and more value-added products to the range.
On  the  whole, during the current year, the Company  increased  its  total 
income  to  Rs.  12788.02  million from Rs.  8719.81  million  in  2008-09, 
registering  a  47% year-on-year growth. Its PBIDT surged  to  Rs.  1075.59 
million  from Rs. 741.20 million in 2008-09, registering a 45.11%  year-on-
year growth. The Companys PAT jumped to Rs. 629.45 million from Rs. 526.95 
million in 2008-09, registering a 19.45% year-on-year growth.
NEW INITIATIVES:
As  a  part  of the Companys philosophy of growth in  related  areas,  the 
Company  has  decided  to complement its strong capabilities  in  the  Food 
Processing Sector, by creating an equally strong capability in the backward 
linkages  for  the  Food  processing  sector  ie  the  post  harvest   agri 
infrastructure sector.
Under  this  initiative, the Company has acquired a major stake in  a  Food 
Park  being  established at Jangipur in West Bengal in one of  the  highest 
fruit  and vegetable producing regions in the country - the highly  fertile 
Gangetic  plains.  The  Park  is being set up in  under  Ministry  of  Food 
Processing  Scheme for Mega Food Parks and involves a grant of Rs  50  cr. 
The Food Park is being set up, based on a Hub and Spoke Model,  involving 
the  creation  of  an  elaborate and well  laid  out  arrangement  covering 
procurement, cleaning, sorting, grading, packing of raw materials from  the 
surrounding regions, to ensure continuous, consistent and quality  supplies 
of raw materials to the processing units coming up in the Park.
The Company is in advanced stages of acquisition of similar stakes in  more 
Food Parks and Modern Terminal Markets for fruits and Vegetables.
The  initiative is intended to equip the Company with  strong  capabilities 
and  flexibility  to  capture value, across the value  chain.  The  Company 
expects  to leverage further on this capability for further forays in  this 
business.
RISKS AND CONCERNS:
Some  major areas of risks and concerns, which might impede  future  growth 
comprise the following:
* Weak supply chain
* Inadequate cold chain infrastructure
* Availability and cost of power
A WEAK SUPPLY CHAIN:
A  major constraint in the rapid development of organized  food  processing 
industry  is  a weak supply chain. Indias agri-based  food  production  is 
characterized by:
* Bulk production is done by small and marginal farms.
* Producers get only about 30% of produce value, while trade intermediaries 
pocket the balance without corresponding value addition.
* Wastages are high at around 35%.
* The supply chain is highly unreliable.
* No primary processing infrastructure at the production sites; absence  of 
credible institutions to streamline supply chain.
* Producers are processors are delinked
TFL is making efforts to increase sourcing through contract farming of  the 
required produce.
INADEQUATE COLD CHAIN INFRASTRUCTURE:
Inadequate quality cold chain infrastructure for handling frozen fruits and 
vegetables  is  another  area  of concern for both  the  industry  and  the 
Company.  Its  frozen  products  require  storage  and  handling  at  -180C 
requiring large investments.
The Company is seriously considering to embark upon this activity on a pan-
India basis.
AVAILABILITY AND COST OF POWER:
In food processing --- particularly in frozen foods - power constitutes the 
single largest expense head after raw material. The availability of quality 
power,  in  required  quantities,  consistently,  at  affordable  costs  is 
essential for the industry to operate and grow.
Across most states in the country, continuous availability of quality power 
is  an  area of major concern. Most processors are,  therefore,  forced  to 
invest in and depend on costly liquid fuel based stand-by power  generation 
facilities, with adverse effects on economics.
The  Company  has  been making efforts with the  concerned  governments  to 
address this on a priority basis.
INTERNAL CONTROL SYSTEMS AND THEIR ADEQUACY:
The  Companys elaborate internal control systems ensure efficient use  and 
protection  of  resources  and compliance  with  policies,  procedures  and 
statutory   requirements.  The  internal  control  systems  comprise   well 
documented  guidelines,  authorization and approval  procedures,  including 
audit.
Intrinsic   to   the   overall  governance   process,   the   Company   has 
institutionalised a well established Internal Audit framework, which covers 
all  aspects of financial and operational controls and entails  a  balanced 
bottom-up  and  top-down  approach,  covering  all  units,  functions   and 
departments.
The head of the Internal Audit Department reports directly to the  Chairman 
of the Audit Committee of the Board of Directors, ensuring independence.
Internal  Audits  are performed by an in-house team  of  professionals  and 
additionally  by an independent firm of Chartered Accountants. Reviews  are 
conducted on an ongoing basis, based on an audit plan, which is approved by 
the Audit Committee at the beginning of the year.
Audit  findings and recommendations are presented by the Head Audit to  the 
Audit Committee on a quarterly basis. Emphasis is laid on closure of agreed 
actions  and  root  cause  analysis of issues,  ensuring  that  issues  are 
addressed comprehensively.
HUMAN RESOURCES:
TFLs encouraging performance is the result of a disciplined, focused  work 
culture and involves sustained efforts to retain its workforce.
During  the year, significant resources and efforts were devoted to  people 
engagement  initiatives  to  support a performance driven  culture  and  to 
enhance passion for higher productivity.
To empower talent and prepare its people with necessary skills, the Company 
continued  to  provide employees with appropriate access  to  training  and 
corresponding development plans including international exposures, wherever 
feasible.  The  staff  training needs at various  levels  are  periodically 
assessed  and  training programmes are conducted using  internal  resources 
and/or by engaging external trainers/facilities.
The  Company  works  with  a  Key  Responsibility  Area  based  review  and 
recognition  strategy  that aligns efforts and rewards results. It  has  an 
elaborate ESOP plan to reward performance and enable employees to share the 
benefits of Companys growth. 
TFL  recruited a number of employees at all levels during the year,  taking 
the employee count to 165 as on 31st March, 2010. 
The  Company plans to continue to institute internal surveys to enhance  HR 
practices in line with global standards.
CAUTIONARY STATEMENT:
Statement in the Management Discussion and Analysis described the Companys 
objectives, projections, estimates and expectations may be forward-looking 
statements   within  the  meaning  of  applicable  securities,  laws   and 
regulations. Actual results could differ materially from those expressed or 
implied. 
Important factors that could make a difference to the Companys  operations 
include economic conditions affecting demand/supply and price conditions in 
the domestic and overseas markets in which the Company operates, changes in 
the  Government  regulations,  tax  laws,  vagaries  of  nature  and  other 
incidental factors.