COMPANY OVERVIEW
While your Company continues to upskill the participants of its courses, the areas in which the training programs are conducted and the users of the Companys upskilling programmes have become quite diverse, covering freshers and young professionals to senior and mid-career professionals to women seeking a comeback in their careers.
The Company has the following four categories of products:
Law and Compliance
This includes courses on contract drafting, corporate laws, labour laws, intellectual property law, technology law, litigation etc. These courses are conducted under the brand name LawSikho and the brand has become well known in students as well as employers.
Test Prep
This category of courses includes judiciary preparation exams, preparation for exams like IBPS SO law officer exams, SEBI Grade A legal officer exams, RBi Grade B legal officers exams, bank and insurance officer exams,
SQE (UK) exams, UGC NET exams etc.
One very successful course in this category is the training program to clear the Independent Directors Exam, where the students of the Company have achieved remarkable results.
These courses are also conducted under the brand LawSikho.
The Company has deployed game changing AI initiatives to transform the test prep learning delivery as under:
Test Preparation Revolution: Were addressing a critical pain point in test preparation - inefficient time allocation across vast syllabi. Our Al-powered system, targeting beta launch in March 2026, integrates:
• Historical exam patterns and past papers analysis
• Individual practice performance data
• Comprehensive learning tracking metrics
• Peer performance benchmarking
• Learning management system insights
The Impact: For high-stakes examinations like the California Bar or Judiciary exams, where candidates often fail by narrow margins, our AI identifies and addresses knowledge gaps before they become costly failures. This precision targeting of weak areas represents a fundamental shift in how test preparation is approached.
Accounting and tax related courses
These courses cover the Certificate course on US bookkeeping and Accounting, AI powered Accounting Automation Mastery etc. These programs are conducted under the brand name Skill Arbitrage and are targeted at accounting professionals who wish to upskill themselves.
AI and business transformation
This category includes courses such as Training Program on How to Automate HR Functions, AI powered financial automation, AI powered CHRO transformation, AI powered corporate governance assurance program for Independent Directors etc.
These courses are conducted under the brand name Skill Arbitrage. Some of these courses are born out of the experience drawn from automation projects carried on within the Company which are implemented and then taught to the participants of these programs. This gives these programs significant credibility as something that has actually been implemented successfully.
Notably, the Company teaches AI orchestration in all categories of products since it has identified significant use of AI based systems in all-round business functions as the likely future.
The Company has also deployed AI in its upskilling vertical to provide Personalized Career Development at Scale. Our upskilling platform creates truly individualized learning journeys through:
• Intelligent profiling based on sales conversations and user interactions
• Personality assessment and goal mapping
• Dynamic 6-month roadmaps with daily micro-tasks
• Real-time adaptation based on progress and momentum
• Continuous optimization of learning paths
The Result: Education that adapts to each learner, making skill development genuinely personalized and engaging. We hope to roll out this new groundbreaking technology by March 2026 for all our learners.
Strategic Advantages
Competitive Moat: Our integrated AI approach creates significant barriers to replication. While competitors may copy content, they cannot easily replicate the sophisticated data infrastructure and algorithms driving our personalized experiences.
Quality at Scale: By shifting value creation from pure human intervention to a technology-content hybrid model, we can expand through partnerships without the traditional quality degradation that plagues scaling educational ventures.
Enhanced Engagement: True to our brand promise, learning becomes genuinely addictive through intelligent personalization and adaptive challenges that maintain optimal engagement levels.
This transformation positions us to capture significant market share in the rapidly growing EdTech sector while delivering measurably superior outcomes for our learners. The technology were building today will define the standard for educational excellence tomorrow.
Our March beta launch for these initiatives represents just the beginning of this journey towards revolutionizing how people learn, prepare, and develop professionally.
Number of courses and quantum of content
The Company launched a total of 32 courses in the financial year 2024-25, covering extensive content as under:
• 2754 comprehensive chapters (20 pages per chapter)
• 1850 presentation decks (equivalent to more than 3,000 hours of instructional content)
• 1,200 class scripts (supporting more than 2,400 hours of instruction)
• More than 750 case studies with detailed analysis and solution guides
• 1,941 professional templates (20-100 pages each)
• 1875 practical assignments and simulation exercises (5-10 pages each)
Since the end of the financial year and till the date of this report, the Company has created 11 new courses.
User satisfaction
Our consolidated performance metrics from 01 March 2024 till 25 August 2025 reveal exceptional user satisfaction, with 94.8% of all 5,215 sessions (4,957 sessions) carried out for the upskilling courses achieving ratings above 80%. This near-universal satisfaction spans across our diverse portfolio, confirming strong product-market fit across verticals.
The collection of 179,897 feedback responses from our enrolled learners (a benchmark for the industry) during this period establishes a comprehensive voice-of-customer database that enables data-driven decision-making and continuous platform enhancement. This combination of high satisfaction, strong response quality, and extensive feedback creates a powerful engine for ongoing improvement and user-centric innovation.
AI INITIATIVES BEING DEPLOYED BY THE COMPANY: BUILDING THE INFRASTRUCTURE FOR EXPONENTIAL GROWTH
We are systematically deploying AI across five critical business functions, transforming every aspect of our operations from lead generation to risk management. These initiatives represent not just incremental improvements, but fundamental reimagining of how we scale our business while maintaining quality and personalization.
Five Pillars of AI Transformation
1. Revenue & Sales Automation: Transforming How We Convert and Nurture Customers
- AI-Powered Voice Agents: Our proprietary voice bots, enhanced with custom libraries for Indian accents and multilingual switching capabilities, extend our sales capacity exponentially. These agents are being trained to handle initial calls, schedule appointments, and collect customer data, allowing our human sales team to focus on high-value conversions.
- Sales Dashboard: Real-time intelligence for our sales teams to prioritize and optimize their efforts. This proprietary technology has removed our sales audit function, created better training opportunities by identifying specific weaknesses and strengths of callers, automatically tracking compliance to methodology and highlighting risky behaviours and red flags. The AI also helps us to identify high potential leads that we should prioritise. The system currently processes over 7500 hours of call data and transcriptions per month.
- Automated Roadmap Generation: Instant, personalized learning paths for each prospect based on their goals and background. These Career Roadmaps have shown potential to improve our conversion numbers as learners get a clear picture of the personal transformation they are signing up for.
2. Lead Generation at Scale: Creating Multiple Streams of Qualified Prospects
- SkillArbitrage Jobs: Our emerging remote job platform, currently free for both employers and job seekers, positioning us at the center of the remote work revolution. We look forward to disrupting leading job platforms with our revolutionary technology and free platform.
- LawSikho Opportunities: In just 1.5 years, weve built Indias leading legal job platform with remarkable growth trajectory:
• 70% growth in registrations (9,948 in July 2024 to 16,843 in July 2025)
• 141,036 monthly visitors (July 2025)
• Consistently exceeding our 10,000 monthly registration target since February 2025
• Rapidly emerging as the top legal job platform in the country.
- Justice Scanner: A revolutionary legal intelligence tool that automatically downloads, classifies, and summarizes all daily judgments from High Courts and the Supreme Court. Lawyers nationwide can track cases, monitor legal precedents, and receive tailored updates—transforming legal research from hours to minutes. We expect a beta launch in September.
- AI-Driven Content Workflows: Systematic creation of organic content that drives engagement across our 5.5 lakh WhatsApp community members, social media channels with over 10 lakh followers, 6 proprietary blogging platforms and newsletters subscribed by over 25 lakh users. Most of our new initiatives in services marketing will rely on content driven GTM and these workflows will add massive value in the coming months.
3. Support & Service Delivery Automation: Scaling Quality Through Intelligence
- Omnichannel AI Support: Automated chat, voice, and email agents powered by Model Context Protocols (MCPs) provide comprehensive solutions to support tickets, ensuring 24/7 availability without compromising quality. Expected to launch in October 2025, driving massive operational efficiency.
- Intelligent Assignment Evaluation: AI-assisted grading with human oversight maintains educational standards while dramatically increasing throughput. Expected roll out in January 2026.
- Tailored Placement Opportunities Agent: We have rolled out an AI agent that showcases 5 most relevant opportunities at any given moment that are available with us to every learner.
• Dynamic Personalised Learning Dashboards: Context-aware roadmaps that evolve with each learners progress, providing truly adaptive education at scale. We are also developing a host of AI agents that can also guide our learners on specific tasks such as CV updates, doubt clearing, interview coaching, outreach activities and Linkedin transformation. These are expected to be rolled out in January 2026.
4. People & Productivity Enhancement: Amplifying Human Potential
- Productivity Monitoring: Data-driven insights into team performance and optimization opportunities. We expect a major breakthrough from AI agents that audit performance data by matching with targets or OKRs with screen recordings to identify opportunities for coaching. As a remote work first company, moonlighting, information sharing and prohibited activities has been a challenge to monitor. We are developing and testing internal AI agents that mitigate this risk.
- Automated Training Systems: AI-generated training content based on historical performance data, ensuring continuous and personalised skill development. Much of this learning can be delivered by AI agents through role plays and simulation tasks.
- AI-Powered Hiring: Automated screening and validation streamline recruitment while maintaining quality standards.
5. Risk Management: Proactive Business Protection
- AI Payment Reminders: Automated systems for critical infrastructure payments, preventing service disruptions and maintaining business continuity. A good example is renewal of domain names and cloud infrastructure payments.
- Server and Infrastructure Monitoring and Predictive Risk Management: Our proprietary AI algorithms continuously analyze performance metrics from servers, networks, and applications to detect anomalies and predict potential failures before they occur. This proactive approach allows our IT team to address issues like resource exhaustion or hardware malfunctions, preventing outages and ensuring system stability. A good example is an AI system observing a gradual increase in a servers disk usage, predicting it will reach capacity in 7 days, and automatically alerting administrators to add more storage, thereby preventing a crash.
The Transformation Impact
These initiatives collectively represent a fundamental shift in our operational capability. By deploying AI across these five pillars, were:
• Breaking Traditional Scaling Constraints: Our voice agents and automated systems allow us to serve exponentially more customers without proportional increases in headcount.
• Creating Proprietary Technology Moats: Our India-specific voice AI capabilities and legal intelligence tools like Justice Scanner create significant competitive advantages.
• Building Network Effects: The LawSikho Opportunities platform demonstrates this perfectly—growing from under 10,000 to over 16,000 monthly registrations while maintaining high engagement rates.
• Generating Compound Returns: Each AI system learns and improves continuously, making our competitive advantage stronger over time.
Strategic Positioning
While competitors struggle with the traditional trade-offs between scale and quality, our AI infrastructure enables us to achieve both simultaneously. The sophisticated integration of these systems—from lead generation through Justice Scanner and job platforms, to conversion via AI voice agents, to delivery through automated support— creates an end-to-end intelligent ecosystem.
This is not about replacing human capability but amplifying it. Our AI initiatives free our teams to focus on high- value, creative work while machines handle repetitive tasks with unprecedented efficiency and accuracy.
The foundation were building today positions us to capture the massive opportunity in Indias education and legal tech markets, where the demand for quality, accessible services far exceeds traditional delivery capabilities.
GROWTH INITIATIVES: A MULTI-CHANNEL APPROACH TO MARKET EXPANSION
We are executing a comprehensive growth strategy across four distinct channels—Marketing-Led, Community-Led, Product-Led, and Sales-Led initiatives. This diversified approach allows us to capture different market segments, optimize resource allocation, and build multiple revenue streams that reinforce each other. Each channel operates with unique dynamics but contributes to our unified vision of democratizing quality education through technology.
Marketing-Led Growth
Brihaspati.ai: Capturing the Low-Ticket Indian Professional Development Market
Our newest brand, Brihaspati.ai, represents our entry into the high-velocity, small-ticket course segment in India. Launched with personal branding courses for professionals, this pre-recorded content platform has shown promising early traction and is rapidly gaining momentum.
Strategic Positioning: This channel targets the massive Indian professional development market with accessible price points and immediate value delivery. The unit economics are compelling—high profitability per transaction, marginal delivery costs approaching zero, and scalability without proportional infrastructure investment.
Growth Trajectory: Were pursuing aggressive scaling goals, supported by our extensive library of existing products ready for deployment on this platform, requiring minimal adaptation for the self-serve model.
SkillsafterAI: International Market Penetration: Complementing our domestic focus, SkillsafterAI targets US and UK markets with specialized AI orchestration courses. This brand leverages the global demand for AI skills while positioning us in premium international markets where customers have higher purchasing power and appreciation for specialized technical education.
Community-Led Growth (explained in detail below)
Scaling Through Engaged Networks:Our community sales model has emerged as a consistent and growing revenue generator. This approach leverages our 5.5 lakh WhatsApp, 2 lakh Telegram community members and 16 YouTube channels, converting engaged followers into paying customers through value-first engagement.
Untapped Potential: Weve identified significant headroom for growth within our existing communities, with current performance representing only a fraction of the total addressable opportunity. Our immediate focus is scaling through improved conversion mechanisms, community engagement strategies, and value delivery within these captive audiences.
Competitive Advantage: These communities represent a proprietary distribution channel with zero customer acquisition cost, where trust and engagement have been built over multiple interaction cycles.
Product-Led Growth
Microlearning App: The Next Frontier: Currently pending approval on Google PlayStore, our microlearning app positions us in one of education technologys most exciting categories, both domestically and internationally.
Strategic Rollout: Well initially focus on the Indian legal market, where we have dominant expertise and market presence, before expanding internationally. This measured approach allows us to refine the product with a familiar audience before tackling new markets.
Market Opportunity: The microlearning segment has shown explosive growth globally, driven by decreasing attention spans, mobile-first consumption, and the need for continuous upskilling. Our app will deliver bite-sized, high-impact learning modules optimized for busy professionals.
Sales-Led Growth
AI-Powered Sales Excellence: Weve developed a proprietary AI system that analyzes over 500 sales calls daily, revolutionizing how we build and scale our sales organization. This technology evaluates adherence to our sales methodology, identifies improvement areas, flags high-potential leads, and recommends specific actions to improve conversion probability.
Transformation Impact:
• Quality Assurance Revolution: The AI system has made traditional audit functions redundant while empowering frontline leaders with real-time insights.
• Talent Development: We now exclusively hire freshers and use AI as their training compass, seeing significant improvements in call quality, duration, and follow-up rates.
• Performance Differentiation: AI-guided training creates measurable performance improvements that directly impact conversion rates.
• Scaling Plan: Starting September, we aim to add 20 effective sales callers monthly (from a larger group, accounting for our rigorous standards and natural attrition). This systematic expansion of our AI-trained and augmented sales force is expected to drive substantial revenue growth as each cohort reaches full productivity.
Integrated Growth Strategy
These four channels dont operate in isolation, they create synergistic effects:
1. Marketing-led initiatives generate brand awareness that feeds community growth;
2. Community engagement creates warm leads for sales teams;
3. Product innovations like our microlearning app provide new offerings for all channels and we can use our communities for rapid testing, iteration and driving adoption without ad spend; and
4. Sales excellence improves conversion across all touchpoints and marketing channels.
This multi-channel approach provides resilience against market changes while maximizing our growth potential and building a buffer against competition. By pursuing all four strategies simultaneously, were building a robust growth engine that can adapt to market conditions, scale efficiently, and capture value across diverse customer segments.
Each growth channel is at a different maturity stage, allowing us to balance immediate revenue generation with longterm market position building. As these initiatives mature and interconnect, we expect accelerating growth driven not just by individual channel success but by the compounding effects of our integrated approach.
Our investment in AI-powered sales systems, community building, product innovation, and multi-brand marketing positions us to capture the enormous opportunity in both domestic and international education markets while maintaining the agility to adapt as these markets evolve.
The early success of Brihaspati.ai, the consistent performance of our community-led model, the promise of our microlearning app, and the transformative potential of our AI-powered sales system collectively paint a picture of a company built for sustained, multi-dimensional growth.
Special Focus: Community Infrastructure - Building a Self-Sustaining Revenue Engine The Scale of Our Community Investment
We have constructed an extensive community infrastructure spanning 7.5 lakh+ members across WhatsApp (5.5 lakh+) and Telegram (2 lakh+) platforms, supported by 6 blogging platforms, 16 YouTube channels and email subscribers exceeding 30 lakhs. This represents not just audience aggregation, but the deliberate creation of 28 specialized learning ecosystems that function as perpetual revenue generators.
Our Community Portfolio
We have strategically developed communities across three major verticals:
Litigation & Professional Practice (13 communities)
• Civil Litigation
• Criminal Litigation
• Supreme Court Practice & Advocate on Record Examination
• National Company Law Tribunal Litigation
• Arbitration Training
• Legal Drafting for High Court Lawyers
• Contract Drafting
• In-house Counsel
• Sports Law
• US Corporate and Tax Law - CA/CS/CMA
• Corporate Lawyers
• IP Professionals
• Real Estate Law
Competitive Examinations (14 communities)
• UGC NET for Lawyers
• All India Bar Exam Qualifier Program
• UP Judiciary
• Rajasthan Judiciary
• Chhattisgarh Judiciary
• SEBI Grade A Legal Officer Exam
• SEBI Grade A General Exams
• IBBI Limited Insolvency Exam
• Supreme Court Clerkship Exam
• Haryana ADA Exam
• CLAT UG & PG Exams
• Solicitors Qualifying Examination
• California Bar Exam
• NCA Exam
Professional Development (23 communities)
• Legal English
• Business English
• Labour Law for HR Managers
• Strategic HR
• Video Editing
• Content Marketing
• Academic Writing
• Start your Consulting Business - Senior Professionals
• Master Sales
• International Opportunities for Support and Ops Professionals/ New Age AI skills for Support and Ops Professionals
• Social Media Managers
• Remote Work Revolution for Women
• Become US Enrolled Agent
• Become Data Scientist
• Android Developers
• Become Independent Director
• Creative Professionals
• NCLEX
• Data Protection and Privacy Management
• AI transformation specialist
• Corporate Finance And investment banking
• Lawyers Community
• White Collar Crime
The Magnitude of Content Creation
To sustain meaningful engagement across these communities through 30-45 day cycles, we have developed an extensive intellectual property portfolio:
Educational Content Library (created for communities)
• 840+ comprehensive chapters covering theoretical foundations and practical applications
• 8,500+ interactive quizzes and polls maintaining daily engagement and knowledge retention
• 250+ templates and sample drafts providing immediate practical value to professionals
• 158+detailed PowerPoint presentations used in live classes, each containing 30-50 slides of structured learning material
Practical Learning Resources (created for communities)
• 400+ simulation exercises where learners solve real-world problems in controlled environments
• 50+ video lessons demonstrating specific monetizable skills
• 300+ guidance documents on client acquisition, skill monetization, and professional networking within ethical boundaries
This represents thousands of hours of content development, expert consultation, and instructional design—a substantial capital investment that now generates recurring returns.
How Communities Function as Revenue-Generating Assets
1. Strategic Value Creation Through Sequential Engagement
Our communities operate on a value-first model where genuine free/affordable education naturally leads to course enrollment. Through carefully orchestrated 30-45 day cycles, we create multiple touchpoints that progressively demonstrate our expertise while solving real professional challenges for members.
The journey begins with high-impact content, a simulation exercise that clarifies complex procedures, or a live session that solves immediate professional challenges. Each interaction is designed to deliver tangible value while showcasing the depth of knowledge available in our comprehensive programs.
By the time we present our paid course offering, community members have already:
• Experienced our teaching methodology through 15-20 lessons
• Solved practical problems using our frameworks and templates
• Witnessed peer transformations and success stories
• Developed habit patterns around our content consumption
• Built trust through consistent value delivery over weeks
This sequential value creation transforms what would typically be a cold sales pitch into a natural progression. Members dont feel sold to—they feel educated, supported, and ready to invest in deeper learning. The community platform allows us to nurture relationships systematically, with each piece of content strategically building competence and confidence while moving members closer to their professional goals. When they choose to enroll in our paid programs, its because theyve already experienced the transformation our education provides.
2. Perpetual Warm Audience Creation
Our communities maintain a continuously warming pipeline. Members who arent ready to purchase today remain engaged through ongoing value delivery. When their circumstances change—a job transition, exam announcement, or career pivot—were already their trusted education partner, not a partner they need to evaluate.
3. Network Effects and Social Proof
Within each community, successful learners become visible proof points for prospective students. When a community member clears the Supreme Court clerkship exam or secures an arbitration brief, their success story resonates authentically with peers facing similar challenges. This peer-validated social proof is more powerful than any marketing message we could craft.
4. Intelligence Gathering and Product Development
Communities provide real-time market intelligence. We observe which skills generate most interest, what challenges professionals face, and where knowledge gaps exist. This direct feedback loop enables us to develop courses with pre-validated demand, significantly reducing product development risk.
The Economic Model of Community as Asset
Our community model is transformational—invest once in content and infrastructure, generate returns over several years through:
• Compounding Engagement Value: Each iteration of community programs strengthens our content library and operational efficiency. Materials created for batch one continue generating value for batches beyond.
• Cross-Pollination Revenue: A lawyer joining our Criminal Litigation community often discovers needs for Contract Drafting or SEBI exam preparation. The community structure facilitates natural discovery of adjacent offerings.
• Referral Ecosystem: Active community members organically share resources with their professional networks. This word-of-mouth expansion requires no incremental investment while continuously expanding our reach.
• Brand Authority Premium: By demonstrating expertise through free/almost free value delivery, weve earned the right to premium pricing. Customers pay not just for courses but for association with a recognized authority in professional education.
Beyond Direct Revenue: Strategic Value Creation
• Market Position Fortification: The effort required to replicate our community infrastructure—developing 840+ chapters, building trust with 7.5 lakh members, creating 400+ simulations—creates a significant competitive moat.
• Operational Efficiency: Communities reduce customer service burden as peer-to-peer support handles routine queries. Senior members mentor newcomers, creating a self-sustaining support ecosystem.
• Innovation Platform: New course concepts can be tested within communities before full development, reducing market risk and development costs.
Measuring Asset Appreciation
While traditional assets depreciate, our community infrastructure appreciates through:
• Content Library Growth: Each new chapter, template, or simulation adds permanent value
• Relationship Deepening: Longer membership duration correlates with higher purchase probability and lifetime value
• Network Density: As communities grow, the value for each member increases through expanded networking opportunities
Community as Cornerstone Asset
The 7.5 lakh + member community ecosystem represents a fundamental transformation in how we generate revenue. Rather than viewing marketing as an expense, weve built it as an asset—one that appreciates over time, generates compound returns, and creates defensible competitive advantages.
The thousands of hours invested in creating 840+ chapters, 8,500+ interactive elements, and 400+ practical exercises have not disappeared into marketing expenses. Theyve crystallized into a permanent revenue-generating infrastructure that delivers value to members while driving sustainable business growth.
This community asset doesnt just reduce our dependence on paid advertising or improve conversion metrics. It fundamentally changes our business model from transactional course sales to relationship-based education partnerships. In this model, revenue becomes a natural byproduct of consistent value delivery rather than the primary objective of customer interaction.
For our investors, this represents a critical insight: we havent just built a customer base; weve constructed a selfreinforcing ecosystem where education, engagement, and economics align to create sustainable, predictable, and scalable revenue growth.
Sales Team & Processes Outlook
Transformative Performance Through AI-Driven Innovation
Over the past six months, we have fundamentally reimagined our sales operations, achieving remarkable efficiency gains while positioning ourselves for unprecedented scalable growth. Our strategic transformation demonstrates not only operational excellence but also our commitment to leveraging cutting-edge technology to drive sustainable competitive advantage.
Proven Results: Efficiency Through Intelligence
Our AI-powered sales transformation has delivered exceptional results that validate our strategic direction. We have successfully reduced our effective sales headcount (excluding those recently hired and under active training) by 75% while maintaining consistent revenue performance - a testament to the power of our proprietary sales automation systems. This dramatic improvement in efficiency has been achieved through the implementation of our comprehensive Five Pillars of AI Transformation framework.
Our proprietary Salesa Dashboard now processes over 7,500 hours of call data and transcriptions monthly, providing real-time intelligence that has revolutionized how our sales teams prioritize and execute their efforts. This system has eliminated traditional sales audit functions while creating targeted training opportunities and automatically identifying high-potential conversion opportunities.
Strategic Talent Acquisition: Unlocking Hidden Potential in Emerging Markets
Recognizing the scalability potential of our refined processes, we have pioneered an innovative talent acquisition model that taps into previously underutilized talent pools. Our recruitment strategy focuses on high-quality institutions in tier 3 cities across India, where we are providing exceptional remote career opportunities to talented graduates who previously lacked access to premium job markets.
This geographic arbitrage strategy has proven remarkably successful, allowing us to identify and recruit top-tier talent from smaller cities while offering them career opportunities that would typically only be available in major metropolitan areas. Our remote-first approach has eliminated geographical barriers, enabling us to access a vast pool of motivated, high-potential candidates.
Our systematic approach delivers measurable results: we intend to onboard 20 new sales callers monthly after filtration from a group that is 10x larger through our rigorous selection and training processes. Most significantly, our training methodology has enabled new recruits, with no sales background to reach optimal productivity levels between 45-90 days- performance benchmarks that traditionally require 2-5 years of experience for industry veterans to achieve.
Market Position: Setting Industry Benchmarks
Our per-caller productivity metrics now represent the highest benchmarks in our industry segment. This achievement was previously constrained by talent acquisition challenges, but our systematic approach to recruiting and training has eliminated this bottleneck. We have created a replicable model that combines:
- Streamlined recruitment from targeted educational institutions
- Comprehensive training programs built around our AI-enhanced processes
- Performance optimization through real-time data analytics and coaching
- Scalable systems that maintain quality standards regardless of team size
Future Outlook: Aiming for Exponential Growth Trajectory
The foundation we have built over the past six months positions us for significant expansion. Our recruitment pipeline from tier 2 and tier 3 institutions across India provides access to a vast talent pool, while our proven training methodologies ensure consistent performance standards. The combination of reduced operational costs, improved per-representative productivity, and scalable recruitment processes creates a compelling growth equation.
Looking ahead, we anticipate our AI-powered sales infrastructure will enable us to scale revenue generation capabilities far beyond traditional models. Our automated systems, from initial customer contact through conversion tracking, provide the technological backbone for sustainable growth without proportional increases in operational complexity or costs.
The strategic investments we have made in AI transformation, talent development, and process optimization have created a sales organization that is not merely efficient, but fundamentally different in its capacity to generate value. We are well-positioned to capitalize on market opportunities while maintaining the personalized service quality that differentiates our offerings.
This transformation represents more than operational improvement - it demonstrates our organizations ability to innovate, adapt, and lead in an increasingly competitive marketplace. Our sales outlook reflects confidence in both our technological capabilities and our human capital strategy, positioning us for sustained growth and market leadership.
OTHER INITIATIVES WHICH ARE IN PROCESS
Regulatory and Market Access: Establishing Our Own US University
Arizona University of Management and Technology: Our Gateway to Global Markets
We are establishing Arizona University of Management and Technology as our Arizona accredited institution, a transformative move that fundamentally repositions us in the global education landscape, subject to relevant approvals being received.
Strategic Advantages of University Ownership
• Direct US Market Access: By establishing our own university in the United States, we gain immediate entry to the worlds most valuable education market without intermediaries or partnership limitations.
• Global Certification Authority: As a US-accredited institution, we can issue internationally recognized degrees and certifications that command premium pricing worldwide, dramatically increasing our Average Revenue Per User (ARPU) across all markets.
• Transformation of Market Position: Owning a US university elevates us from an education provider to an accredited degree-granting institution, unlocking over the years:
- Direct access to federal and state education programs
- Eligibility for corporate tuition reimbursement programs
- Authority to issue F-1 student visas for international students (only after national-accreditation)
- Enhanced credibility and pricing power in India and global markets
- Ability to offer formal academic credentials alongside professional certifications
The Online MBA Program Vision
Flagship Offering: AI Orchestration and Business Transformation MBA
• Premium Market Positioning: Priced competitively with US MBA programs (by an order of magnitude while offering very unique specialisations and skillsets in high demand in the industry)
• Ambitious Scale: Targeting 1,000 new enrollments monthly at full potential
• Revenue Multiplication: 5-10x higher per-student revenue compared to our current offerings
• Launch Timeline: Anticipating initial course approvals by January 2026
This program leverages our deep expertise in AI-first education while meeting the formal requirements of US higher education standards.
Investment Framework
Establishing a US university requires strategic investment across:
• Accreditation Process: Meeting state and federal educational standards
• Infrastructure Development: Physical presence, administrative systems, and compliance frameworks
• Academic Operations: Faculty recruitment, curriculum development, and quality assurance
• Technology Integration: Connecting our AI-powered learning platforms with traditional university systems
• Regulatory Compliance: Legal, financial, and educational regulatory requirements
While establishing a university requires significant upfront investment, owning the institution provides complete control over curriculum, pricing, expansion, and strategic direction—advantages that far exceed the costs of traditional partnership models. More importantly, we intend to fund the set up and operational costs with our own cash flows and existing funds.
International Expansion
Beyond our US university initiative, were exploring a master franchise model for markets where language barriers prevent direct entry.
Strategic Framework
Scalable International Presence: Franchise partners provide local market expertise, language localization, and cultural adaptation while we supply:
• Accredited degree/certificate programs
• Proven AI technology infrastructure
• Comprehensive curriculum and content
• Ongoing academic and operational support
Risk-Optimized Growth: Partners assume local market development costs and regulatory compliance while we maintain academic standards and brand integrity.
Transformative Impact on Our Business
The combination of US university ownership and international franchising creates unprecedented opportunities:
1. From Service Provider to Institution: We transition from delivering courses to granting degrees, fundamentally changing our market position and pricing power.
2. Global Academic Network: Our university becomes the hub of an international education network, with franchise partners extending our reach across continents.
3. Multiple Revenue Streams:
o Direct student enrollments in the US.
? International students seeking US degrees online.
? Franchise fees and revenue sharing from global partners.
? Eventually corporate and government contracts for workforce development.
4. Competitive Moat: University ownership creates insurmountable barriers for competitors who would need years and substantial capital to replicate our position.
5. Brand Premium: A US university commands respect and premium pricing in every market we enter, from India to Southeast Asia to Latin America.
Establishing Arizona University of Management and Technology represents more than geographic expansion—its a fundamental transformation of our business model. We evolve from an Indian edtech company to a global academic institution with the authority to grant degrees.
This positions us uniquely at the intersection of three powerful trends:
• The global demand for US higher education.
• The AI transformation requiring new educational approaches ;and
• The shift toward online and hybrid learning models.
By January 2026, subject to relevant approvals, we wont just be offering courses—well be a US based online university delivering AI-focused business education to students worldwide, with the credentials, authority, and market position that only university ownership can provide.
HOW WERE TRANSFORMING OUR SERVICE BUSINESS INTO A GLOBAL PLATFORM
Our service sales vertical represents a strategic evolution from traditional marketplace dependency to proprietary platform ownership, establishing a scalable, high-margin business model that addresses critical gaps in professional services delivery. Through the successful launch of four specialized platforms - HelloParalegal, AccioFinance, AccioContent and AccioESOPs - we are building significant expansion potential particularly in the US market.
Understanding Service Sales: Our Strategic Approach
Service sales encompasses our B2B professional services offerings where we connect verified, skilled professionals with businesses requiring specialized expertise. Unlike traditional product sales or course offerings, service sales operates on a marketplace model with recurring revenue potential, higher customer lifetime value, and minimal inventory requirements.
Our approach differs from conventional freelancing platforms (Upwork, Fiverr) by:
• Vertical Specialization: Deep focus on specific professional domains rather than generalist approach
• Quality Verification: Rigorous vetting and ranking systems ensuring service excellence
• Industry-Specific Solutions: Tailored workflows and tools designed for specific professional needs
• Direct Client Relationships: Building long-term partnerships rather than transactional engagements
Current Operations and Performance Business Metrics
• Strong monthly recurring revenue with consistent growth trajectory
• Superior margin profile compared to traditional marketplace models due to platform ownership
• Building customer retention through subscription and retainer models
• Validated product-market fit with steady revenue generation
Platform Portfolio
1. HelloParalegal - Legal Services Marketplace Launch Status: Launched and operational
Market Opportunity: The US legal services market is dominant with over 41% of global market share. Within this ecosystem, the paralegal services segment represents a massive opportunity - with 37,300 job openings projected annually and median salaries exceeding $60,000, firms spend weeks finding qualified paralegals. US firms are prioritizing innovation and adopting technology solutions to deliver more efficient legal services, yet the freelance paralegal matching market remains severely underserved. Our platform targets this critical gap, especially for the 50,000+ small to mid-sized law firms (10-50 attorneys) that need flexible, verified paralegal talent but lack the resources of Big Law firms for recruitment.
Key Differentiators:
• We create our own supply which is not available to any of our competitors
• We have near exclusive training programs for US paralegals outside of USA
• AI-powered matching algorithm reduces hiring time by 80%
• Comprehensive verification system for paralegal qualifications
• Integrated escrow and milestone-based payment system
• Specialized workflow management for legal projects
• Cross-border expertise matching (e.g., US firms finding Indian corporate law specialists)
Current Focus: GTM strategy through content marketing targeting US law firms, building thought leadership in legal tech space.
2. AccioFinance - Financial Services Platform
Launch Status: Platform launched, requiring marketing bandwidth
Market Position: Targeting the growing demand for freelance financial analysts, bookkeepers, and CFO services for SMBs and startups.
Service Offerings:
• Virtual CFO services
• Financial modeling and analysis
• Bookkeeping and accounting support
• Investment research and due diligence
3. AccioContent - Content Services Platform
Launch Status: Launched with initial marketing funnels active
Market Focus: Professional content creation services for B2B companies requiring specialized industry knowledge. Service Categories:
• Technical content writing
• Industry research and white papers
• Marketing content strategy
• SEO and content optimization
4. AccioESOPs - ESOP related Services Platform
Launch Status: Platform launched, requiring marketing bandwidth
Market Focus: Startups and SMBs requiring reliable ESOP advisory, drafting and implementation services.
Service Categories:
• All drafting services related to ESOPs / PSOPs
• ESOP / PSOP related advisory services
Competitive Advantages
1. Platform Ownership Benefits
• Zero Platform Fees: Unlike 20% fees on Upwork/Fiverr, we retain full revenue
• Data Control: Complete ownership of customer data and insights
• Brand Building: Direct brand equity rather than building competitors platforms
• Pricing Flexibility: Ability to optimize pricing without platform constraints
2. Specialized Expertise
• Deep domain knowledge in legal, financial, and content services
• Curated talent pool with verified credentials
• Industry-specific quality standards and deliverables
3. Technology Infrastructure
• Proprietary matching algorithms
• Integrated project management systems
• Automated billing and reconciliation
• Secure payment handling with escrow protection
Growth Strategy and Way Forward Immediate Priorities (Q1-Q2 2025)
1. US Market Expansion
• Dedicated Sales Organization: Building a specialized US sales team for B2B enterprise clients
• Target Market: Law firms with 10-50 attorneys (sweet spot for paralegal services)
• Sales Strategy: Account-based marketing focusing on top 500 US law firms
• Pricing Strategy: Premium positioning with value-based pricing model
2. Marketing Infrastructure Development
• Content Marketing: Establishing thought leadership through blogs, whitepapers, and case studies
• SEO Optimization: Targeting high-intent keywords in services space
• Partnership Development: Strategic alliances with service providers and professional associations
• Webinar Series: Educational content on AI business transformation, operations and efficiency
3. Medium-term Goals (2025-26)
a) Platform Integration
Cross-platform synergies allowing clients to access multiple services
• Unified dashboard for managing legal, financial, and content needs
• Bundled service offerings for comprehensive business support
b) Geographic Expansion UK and Canadian markets
c) Service Line Extensions
HelloParalegal: Adding e-discovery, contract management, and compliance services
• AccioFinance: Expanding into fractional CFO and advisory
• AccioContent: Adding video production and podcast management services
Long-term Vision (2026-27)
AI-Powered Service Delivery
• Automated service matching and quality assurance
• Predictive analytics for service demand and pricing
• AI-assisted service delivery for routine tasks
Our service sales vertical represents a transformative opportunity to build a category-defining business in professional services delivery. With established platforms, proven revenue generation, and clear expansion pathways, we are positioned to capture significant market share in the rapidly growing gig economy.
The transition from marketplace dependency to platform ownership has already yielded positive results, validating our model and demonstrating strong product-market fit. With focused investment in US market expansion, technology enhancement, and marketing infrastructure, we project substantial growth and market leadership within the next few years.
This vertical complements our course business while providing higher margins, recurring revenue potential, and global scalability and also provides our learners exposure and employment. The strategic decision to build proprietary platforms positions us as innovators in the professional services space, creating lasting competitive advantages and significant shareholder value.
STRATEGIC BOTTLENECKS AND RESOLUTION PRIORITIES
Overview
As we scale our multi-channel growth strategy and expand internationally, weve identified six critical bottlenecks that require immediate resolution. These challenges span financial infrastructure, talent acquisition, and go-to- market strategies across our various business verticals. Addressing these systematically will unlock our next phase of exponential growth.
1. International Payment Infrastructure: BNPL Partnerships The Challenge
Our expansion into premium-priced programs, particularly the US MBA offering, requires flexible payment options to maximize accessibility and conversion. Buy Now, Pay Later (BNPL) solutions have become essential for high-ticket education purchases, yet we lack partnerships in our key target markets.
Priority Markets
• United States: Critical for our Arizona University MBA programs
• Canada: Natural extension of North American operations
• United Kingdom: Key market for SkillsafterAI and professional development courses Impact of Resolution
BNPL partnerships will dramatically expand our addressable market by removing financial barriers, potentially increasing conversion rates by 30-50% based on industry benchmarks for high-ticket educational products.
2. Sales Team Scaling: Building a High-Performance Engine Current Constraint
While our Al-powered sales training system has proven effective, we need to accelerate the pace of team building to match our growth ambitions. The challenge isnt just hiring—its rapidly developing effective sellers who can handle complex, consultative sales.
Required Capabilities
• Enterprise B2B sales expertise for university programs
• Consultative selling skills for high-ticket courses
• Cultural fluency for international markets
• Technology comfort for AI-assisted selling
Path Forward
Expanding our fresher hiring and AI-training program while simultaneously recruiting experienced sales leaders who can accelerate team development and handle enterprise accounts.
3. Marketing Talent Gap: Full-Stack Marketers for Autofunnel Courses The Bottleneck
Our small-ticket autofunnel courses (Brihaspati.ai, SkillsafterAI) require a unique breed of marketer—professionals who understand performance marketing, content creation, funnel optimization, and data analytics equally well.
Critical Skills Needed
• Performance Marketing: Managing profitable paid acquisition at scale
• Funnel Architecture: Designing and optimizing multi-step conversion paths
• Content Strategy: Creating compelling narratives that drive enrollment
• Analytics Mastery: Data-driven decision making and continuous optimization
• Automation Expertise: Implementing marketing automation and personalization
Talent Strategy
Building a hybrid team combining senior strategic marketers with junior execution specialists, supplemented by specialized agencies for specific channels.
4. US MBA Market Entry: Solving Go-to-Market The Challenge
Entering the US MBA market requires a fundamentally different approach than our successful strategies in India. We need to establish credibility, build brand awareness, and compete with established institutions—all while being a new entrant.
Key Questions to Address
Positioning strategy against traditional and online MBA programs
• Channel mix for reaching prospective MBA students
• Partnership strategy with corporations for sponsored students
• Content and thought leadership approach to build authority
• Pricing and financial aid strategy
Required Expertise
This demands US market veterans who understand higher education marketing, corporate partnerships, and the specific decision journey of MBA prospects.
5. Services Sales Organization: Building from Zero Current Gap
Our service platforms (HelloParalegal, AccioFinance, AccioContent, AccioESOPs) have strong product-market fit but lack dedicated sales and marketing resources to scale revenue.
Unique Requirements
• B2B Enterprise Sales: Selling to law firms and corporations requires different skills than selling to individuals
• Solution Selling: Articulating ROI and efficiency gains to skeptical buyers
• Account Management: Building long-term relationships for recurring revenue
• Industry Expertise: Deep understanding of legal, financial, and content services markets
Building Strategy
Creating specialized teams for each platform initially, then identifying synergies for cross-platform selling as we scale.
6. Product-Led Growth Expertise: A Critical Capability Gap The Missing Piece
Our microlearning app and platform initiatives require product-led growth (PLG) expertise—professionals who understand viral loops, user activation, retention mechanics, and product analytics.
Core Competencies Needed
• User Onboarding: Designing frictionless first experiences
• Activation Optimization: Converting signups to engaged users
• Retention Engineering: Building habit-forming product features
• Viral Mechanics: Creating organic growth loops
• Product Analytics: Understanding user behavior and iterating quickly
Acquisition Strategy
This specialized expertise is scarce in India, requiring us to either attract talent from successful PLG companies or engage international consultants to build internal capabilities.
FUTURE OUTLOOK
These bottlenecks represent the growing pains of a rapidly scaling organization entering new markets and business models. While challenging, each constraint we resolve strengthens our competitive position and expands our growth potential. By addressing these systematically and urgently, were not just solving immediate problems—were building capabilities that will serve as competitive advantages for years to come.
The investment required to resolve these bottlenecks will generate exponential returns as each solution multiplies the effectiveness of our existing assets and initiatives. This is the foundation work necessary to transform from a regional education company to a global education technology leader.
OUTLOOK ON THE INDIAN ECONOMY
The global economy is navigating a period of significant technological disruption, catalyzed by the widespread adoption of Artificial Intelligence. This shift is analogous in nature to the dot-com era and the mobile revolution, yet its scale and potential impact are considerably larger. Consequently, a fundamental alteration in business operations across all sectors is not just anticipated but required.
This transformation creates a dual reality in the global talent market. On one hand, AI-driven automation is leading to massive layoffs and redundancies in traditional roles, such as customer support, pushing professionals to urgently reskill for new careers. On the other, it has created an acute global shortage of skilled professionals in high-growth sectors like accounting, healthcare, and AI itself. Employers are now explicitly seeking talent with a combination of experience and practical automation skills to drive their own business transformations, a necessity for survival in this new landscape.
This dynamic is amplified by two powerful forces: the unstoppable growth of remote work and evolving geopolitical landscapes. As remote work dissolves physical borders, a restrictive US visa environment, including the potential for H1B program bans, compels international companies to build and integrate high-skilled global remote teams. Simultaneously, new corridors of opportunity are opening, such as the entry of UK law firms into India and the potential for EU and UK legal markets to welcome Indian lawyers and paralegals, a trend supported by frameworks like the India-UK FTA.
A key outcome of this transition is the democratization of sophisticated technology. The ability for small and medium-sized businesses to implement advanced software systems, once restricted by high costs and the need for specialized talent, has been greatly enhanced by the availability of open-source AI.
This has been accompanied by a dramatic increase in the speed of technological deployment. Implementation timelines have been reduced from years to months, lowering costs and increasing the operational velocity for businesses of all sizes.
How is India placed?
India is in a great place to benefit from the AI wave because of the availability of young population, significant smartphone native population and hence, population which has the ability to become AI native very fast. The rise of the organized sector in India and the increase in employment in the organized sector will also result in greater penetration of AI.
Government initiatives to help businesses digitize their functioning such as the Open Network for Digital Commerce which helps businesses by providing a platform for showcasing their products online also reflects the government intent to enable businesses technologically.
However, it is possible that Indian businesses and industries may adopt AI based solutions very slowly since there is likely to be resistance in adoption to technology and an underlying belief that adoption of such systems is either not for the business or is expensive or should be used only by large businesses.
Impact of US tariffs:
While Moodys Ratings has stated that Indias GDP growth is likely to slow down by about 30 basis points if the US implements 50% tariffs, the most impacted sectors would be product related i.e. textiles, pharmaceuticals, engineering goods etc. The services sector is unlikely to be adversely affected on account of the tariffs.
OUTLOOK ON UPSKILLING SECTOR
The current business environment is defined by the constant and rapid evolution of required skills, making this the undisputed Era of Upskilling. Even senior professionals find that their accumulated knowledge must be constantly updated, as the methods for implementing their core skills are being transformed by new technologies.
This rapid pace of change has outstripped the capacity of traditional institutions. Universities and colleges cannot update their programs fast enough to meet the immediate needs of the industry, creating a critical skills gap. As a result, the upskilling industry is experiencing a significant surge in demand.
Artificial Intelligence is the single largest driver of this change. The Upskilling Trends Report for 2024-25 by Great Learning found that 75% of employees believe AI is already impacting their jobs. This is a clear signal that the skills businesses will require in the near future will be radically different, making continuous upskilling essential for employability. Professionals now need to master AI orchestration and implementation within their specific fields—a practical, applied skill set that traditional education systems are neither focusing on nor prepared to deliver.
This demand is reinforced by strong government action. The expansion of the Skill India Program and the launch of the FutureSkills Prime initiative by MeiTY and NASSCOM underscore a national commitment to equipping citizens with cutting-edge technological skills.
The combination of a clear market need, the failure of traditional systems to meet it, and proactive government support creates a highly favorable environment and presents a major opportunity for specialized education providers like our company.
STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND RISKS FOR THE COMPANY
Strengths
• AI orchestration in various business functions: As described above, we have been able to implement a good deal of automation and are building all functions AI-first. Not a lot of businesses are able to implement AI in business functions to this extent. This has changed the manner in which the functions are carried out. For instance, the Technology function of the Company has been able to significantly reduce the time of implementation of various projects on account of use of AI. These projects are likely to be of immense future benefit to the Company.
• Use of learnings from creating automated systems to upskill students of the courses: The Company uses its learning from automating its own systems to curate courses and teaches these systems to students. This makes the learning highly credible since there is proof of successful implementation.
• Massive improvement in training of sales personnel: Supported by data provided by AI, the Company has been able to use the insights to significantly improve the training methodology for its sales personnel, increasing their productivity.
• Successful results from courses under the Skill Arbitrage brand: The students who undertook AI based courses offered by the Company under the brand name Skill Arbitrage have been able to secure good employment and freelancing opportunities, thus providing a proof of concept for these courses.
• No adverse impact from US tariffs: Since the Company plans to establish a University in the United States, this aligns with the US governments plans of investment into the United States and therefore, these plans will not be adversely impacted.
Weaknesses
• Slower growth rate than expected: While the Companys intended growth rate was 100%, the Company was only able to achieve a growth rate of 30% in its consolidated revenues. This is since the Company has put into place projects which are likely to produce results in future rather than create immediate benefits. However, the present numbers are not reflecting the impact of these projects and this will reflect in the coming years.
• Lack of a streamlined and developed marketing function for services: While the Company is looking to develop its services exports, currently there is no established marketing team for the services business. There is absence of proper funnels and lack of streamlined marketing systems, content or community based marketing. The Company is also not able to generate original content to the extent required, for service marketing purposes.
• Dependence on live events: The Company has a significant dependence on live events and not enough people to lead those live events on an ongoing basis.
• Attrition: The Company is facing substantial attrition in the area of mentorship and coaching since the team members involved in the business learn the skills themselves and leave thereafter to set up their own businesses or land better paid remote jobs from developed countries.
• Availability of qualified personnel: The Company is facing difficulties in finding financial personnel who also have appropriate technology skills for teaching in its accounting and financial automation courses.
• No independent operating environment: The Company does not have its own environment for functioning by team members. Although the Company takes all steps to ensure security of information possible, this is not as secure as having its own environment.
• Yet to enter product-based courses market: The Company has still not been able to enter the domain of short, targeted product based courses. This is something that the Company shall be working on, in the coming years.
Opportunities
• Changing trends of job hunting: On account of the penetration of AI in business functions, there is a change in the skills that the businesses are seeking. The industry prefers professionals who have AI orchestration experience together with technical expertise. Professionals with less experience and technical skills can be preferred over those with higher experience, provided they have AI orchestration experience. This is what the Company is teaching in its courses and therefore, there is greater opportunity for its students, generating more success stories and consequently, receiving higher enrollments.
• Possible cancellation of H1B visas: In the event that the US implements restrictions or cancellations of H1B visas, it is likely to increase the cost of labour for the US businesses if they hire local labour. Further, since there will not be availability of immigrants who are on skilled worker visas, remote hiring and freelancing is likely to see an increase.
• Identification of exam preparation courses which can create a high number of remote opportunities: The Company has identified areas of courses which involve clearing exams in certain specific areas outside India, thus resulting in increasing a significant number of opportunities for our students. The Company plans to launch multiple new courses in such areas.
Risks:
• Risk of change in regulatory environment: The Company has entities in multiple jurisdictions. Any change in the regulatory environment in these jurisdictions is likely to impact the possible business in these jurisdictions and increase compliance burden on the Company.
• Dependence on payment partners to expand to new markets: While entering new markets, the Company is dependent upon entering into collaborations with appropriate payment partners who are compliant with the local regulations. Any unavailability of such partners or changes in their terms and conditions is likely to impact the business in that geography.
• Students attributing their failures to the Company: Students who enroll in the courses provided by the Company and who diligently complete the assignments and undertake outreach activities as guided by the Company can achieve outstanding results. However, the Company also encounters students who do not undertake the required amount of effort and yet, believe that the Company is responsible for their lack of success, creating resentment and reputational risk for the Company.
• Losing connections with recruiters: The Company also encounters students who are placed by the Company, but do not implement the skills and deliver sub-standard work to the businesses hiring them. This results in an unfavorable impression of the Company in the minds of the businesses and makes it difficult for the Company to place any students with them in future.
• Majority of the leads on the job platform come from social media: The Company has created LawSikho Opportunities, a job platform which is generating good traction, however, about 70% of the leads on this platform come from other social media platforms. In the event that these platforms change their algorithms or pricing, this is likely to impact the success of this platform.
LIQUIDITY POSITION OF THE COMPANY AS AT THE FINANCIAL YEAR END
We maintain a strong liquidity position with approximately ?26.8 crores of readily accessible funds from our IPO proceeds as of 31st March 2025, as per audited numbers. These are strategically invested in liquid bonds and mutual funds that can be redeemed on short notice as business needs arise.
These investments, while classified as "Non-Current Investments" (?26.8 crores) under accounting standards, are highly liquid instruments that can be redeemed whenever required
These investments comprise:
• High-quality debt mutual funds with T+1 to T+3 redemption cycles
• Liquid bonds that can be readily sold in the secondary market
• Securities specifically chosen for their liquidity profile while generating reasonable returns Our Actual Liquidity Position:
• Immediate cash available: ?2.78 crores (Cash and Cash Equivalents)
• Readily redeemable investments: ?26.8 crores (accessible within 1-3 business days)
• Total accessible liquidity: Approximately ?29.58 crores, as of 31st March 2025 audited numbers
This strategic approach allows us to:
1. Maintain capital efficiency by earning returns on unutilized proceeds
2. Preserve full flexibility to deploy funds as per our growth plans
3. Ensure immediate access to capital when business opportunities arise
We remain fully committed to deploying these funds in accordance with our IPO objectives as suitable opportunities materialize. The current investment strategy is a temporary, prudent measure to optimize returns while maintaining complete liquidity.
SEGMENT WISE PERFORMANCE
As noted above in the product break-up, law and compliance as well as certain test-prep courses are conducted under the brand LawSikho. This was the first brand built by the Company and is very popular among law students, legal professionals and law firms. During the financial year 2024-25, the revenue generated from courses conducted under this brand was INR3106.59 lakhs.
The brand Skill Arbitrage covers courses being conducted in accounting, personal branding, AI and business transformation etc. domains. These courses have a far greater target market and provide skills which are likely to generate significant results for learners in the future. During the financial year 2024-25, the revenue generated from courses conducted under this brand was INR5134.18 lakhs, far surpassing the revenue from legal upskilling.
The revenue generated from the services vertical of the Company amounted to INR23.59 lakhs.
INTERNAL CONTROL SYSTEMS AND THEIR ADEQUACY
The Company has established robust internal control systems commensurate with its size and nature of operations as a listed entity on the SME exchange. Our internal audit function operates independently under the supervision of the Audit Committee, conducting periodic reviews of operational and financial controls across all business processes. The internal auditor provides comprehensive advisory to the management, highlighting areas for improvement and recommending corrective measures, which are systematically reviewed and implemented by the management team. The Company continuously endeavors to strengthen its internal control framework through the adoption of technology-driven solutions, including artificial intelligence tools, to enhance monitoring capabilities, improve process efficiency, and ensure timely identification of potential risks. These control systems are designed to provide reasonable assurance regarding the reliability of financial reporting, compliance with applicable laws and regulations, and safeguarding of assets, while supporting the Companys commitment to transparency and good corporate governance practices.
SIGNIFICANT CHANGES IN KEY FINANCIAL RATIOS
| RATIO | FY 2025 | FY 2024 | CHANGE % | REASON FOR CHANGE |
| Current Ratio | 0.30 | 5.15 | -94.17% | The current ratio has declined due to a decrease in cash and cash equivalents. This reduction is attributed to the utilisation of IPO proceeds for their designated purposes, with the funds being reallocated to investments. |
| Trade receivable turnover ratio | 145.82 | 135.48 | 7.63% | The ratio changed due to an increase in trade receivable during FY 2024-25 |
| Debt-equity ratio | 0.00 | 0.00 | - | The company had no outstanding debt. |
| Net Profit Margin (%) | 0.13 | 0.10 | 30% | The change in this ratio is primarily due to an increase in revenue from operations. |
| Operating Profit Margin (%) | 25.76 % | 25.58% | 0.70% | The operating profit margin has increased marginally by 0.70%; however, there is no significant change, and the profitability remains broadly in line with the previous year figures. |
| Interest coverage ratio | - | - | - | Since there are no significant borrowings from banks or financial institutions, this ratio is not required to be calculated. |
| Inventory turnover ratio | - | - | - | The Company is an e-learning and skilling platform and therefore this ratio does not apply to the Companys business. |
DEPARTMENT WISE EMPLOYEES BREAK-UP:
| Particulars | No. of Employees |
| 1. Management | 3 |
| 2. Finance and Accounts | 3 |
| 3. Human Resources | 5 |
| 4. Marketing and Sales | 28 |
| 5. Content team (including Test prep, Blog) | 15 |
| 6. Operations & Support | 4 |
| 7. Secretarial | 1 |
| 8. Placement | 4 |
| 9. Tech | 4 |
| 10. Legal | - |
| 11. Admin | - |
| Total | 67 |
DEPARTMENT WISE PROFESSIONAL BREAK-UP:
| Particulars | No. of Consultants |
| 1. Finance and Accounts | 8 |
| 2. Human Resources | 17 |
| 3. Marketing and Sales | 198 |
| 4. Content team (including Test prep, Blog) | 214 |
| 5. Operations & Business Excellence, Support, cric | 57 |
| 6. Secretarial | 2 |
| 7. Placement | 45 |
| 8. Tech | 47 |
| 9. Legal | 17 |
| 10. Executive office (including Admin) | 53 |
| Total | 658 |
HOW AI HAS HELPED TRANSFORM OUR TECHNOLOGY TEAMS FUNCTIONING
We see AI as a fundamental tool for optimizing every stage of the software development lifecycle.
Improving Our Software Development Lifecycle
1. Planning and Design: AI is helping us move from guesswork to data-driven decision-making. By analyzing data from our past projects, we can more accurately predict timelines, estimate costs, and allocate resources. This allows our project managers to focus on strategic planning and complex problem-solving rather than administrative tasks.
2. Coding and Development: This is where the impact of AI is most visible. We are leveraging AI as an intelligent copilot for our developers.
Code Generation and Completion: Tools that can suggest lines of code or generate entire functions based on natural language input dramatically reduce manual effort and accelerate the coding process.
• Code Review and Refactoring: AI-powered tools provide an objective and efficient way to scan code for bugs, security vulnerabilities, and "code smells." This ensures our code is not only functional but also clean, secure, and maintainable, a cornerstone of our commitment to quality.
3. Quality Assurance and Testing: The future of QA is being shaped by AI.
• Automated Test Case Generation: AI can automatically generate comprehensive test cases, including those tricky "edge cases" that are often missed.
• Predictive Analytics: By analyzing historical data, we can predict where new bugs are most likely to appear, allowing our QA teams to prioritize their efforts and catch issues earlier.
• Self-Healing Tests: This is a game-changer. AI tools that can automatically fix broken test scripts save our teams a tremendous amount of time on maintenance.
4. Collaboration and Communication: AI is helping to break down traditional silos and foster better teamwork.
• Automated Documentation: AI can generate and summarize documentation, ensuring our knowledge base is always up-to-date with minimal effort.
• Meeting Summaries: For us, time is our most valuable asset. AI transcription services that create searchable summaries of meetings allow team members to quickly catch up and stay aligned without having to be present for every minute.
The Key Benefits for Our Team
For us, the adoption of AI is not just a technological upgrade—its a strategic move to empower our people.
• Increased Productivity: By automating repetitive and administrative tasks, we free up our developers to focus on what they do best: innovating and solving complex problems. This directly translates to faster development and release cycles.
We have reduced our delivery cycle by 70%.
• Higher Code Quality: AI-driven tools provide consistent, unbiased feedback, ensuring that every line of code we ship is reliable and secure. This commitment to quality is what our customers trust us for.
We have reduced our bug count by almost 50 %.
• Faster Innovation: With the burden of manual tasks reduced, our teams have the bandwidth to accelerate innovation and deliver new features to the market more quickly than ever before.
Our Conceptualization to Production release time has been reduced by 40%.
• Enhanced Skill Development: AI tools serve as a powerful learning resource, helping our junior developers navigate complex codebases and learn best practices. This investment in our people is what will continue to make us a leading tech team in our field.
With our proprietary performance monitoring tool and training, we can push interns to production in as little as 30 days.
We are not just a company that uses technology; we are a company that is being redefined by it. AI is a core part of that transformation, helping us build not just better products, but a better and more effective team.
NEW TECH PROJECTS COMPLETED AND IN PROGRESS (APART FROM AI)
We have been consistently aiming to improve learner experience through various technology initiatives. Some of these initiatives which are currently in place and also being developed by the technology department of the Company are as follows:
Hello Pay
• What this platform will do: HelloPay is a centralized payment management platform designed to bridge the gap between businesses and payment gateways. The system provides tools to manage payment gateways, create sub-brands, assign users with role-based permissions, and enhance transaction monitoring. It features payment gateway integration management, sub-brand creation with independent configurations, dynamic routing optimization with automatic retry mechanisms, and comprehensive security measures including end-to-end encryption and two-factor authentication.
• How will this benefit the Company: The Company will benefit from streamlined onboarding and gateway integration processes, centralized payment operations management, and secure role-based access controls. The platform ensures uninterrupted payments through backup gateway options and provides real-time monitoring with visual analytics for transaction trends and success rates. The Company will be able to efficiently manage multiple payment gateways from a single platform with downloadable reports and customizable alerts.
ATS (Application Tracker System)
• What this platform will do: This comprehensive job curation and Applicant Tracking System (ATS) platform streamlines the recruitment process for both job seekers and employers across various industries. It connects qualified candidates with curated job listings through an intelligent matching system, while empowering employers with end-to-end recruitment tools—from job posting to offer management. The platform features multi-method registration, smart profile building with resume parsing, AI-powered job matching, and integrated interview scheduling capabilities.
• How will this benefit the Company and the users: Job seekers will experience a personalized and efficient job discovery process with smart matching based on their skills and questionnaire responses. They can track application status and receive real-time notifications. Employers benefit from comprehensive candidate management tools, automated job distribution to external job boards, and streamlined interview scheduling processes.
Formify
• What this application will do: This intelligent form system dynamically adjusts based on user responses through condition-based questioning. The platform improves lead qualification accuracy, provides deeper insights into user needs, and enhances sales conversion rates by creating personalized user experiences that allow sales teams to focus on the most promising leads.
• How will this benefit users and revenue generation: The system provides better lead segmentation (hot, warm, cold prospects), increases sales efficiency by reducing time spent on unqualified leads, and delivers higher enrollment rates through personalized, adaptive forms. This results in improved conversion rates and more effective resource allocation for our sales operations.
Scheduling Buddy
• What this platform will do: Scheduling Buddy is a comprehensive event and meeting scheduling platform tailored for organizations and individuals that supports calendar integration, availability management, team creation, email reminders, booking exports, and smart workflows to streamline scheduling processes. The platform features Google Calendar and Meet integration, smart event creation with forms and conditions, availability management with override capabilities, team and user management with role-based access, multi-organization access with instant switching, and real-time bookings dashboard with advanced filtering options. It includes website embed widgets for seamless integration and saved export templates for faster reporting.
• How will this benefit users: Users will experience streamlined scheduling processes for internal standups, sales calls, interviews, and client sessions with automated email reminders for both hosts and participants. The platform provides flexible scheduling through availability management and override options, while offering deep insights through guest response exports and comprehensive analytics. Organizations benefit from multiorganization access capabilities, role-based team management, and real-time dashboard monitoring with filtering options that enhance productivity and reduce scheduling conflicts.
MVT
• What this application will do: Our Multivariate Testing (MVT) application enables businesses and our marketing teams to test multiple versions of web pages simultaneously. It provides real-time analytics, statistical significance analysis, traffic allocation management, and comprehensive reporting capabilities with integration to Google Analytics and other tracking tools.
• How will this benefit users and operations: This platform allows us to optimize conversion rates across all our digital touchpoints, improve user engagement through data-driven insights, and make informed decisions about website and application improvements. The system enables data-driven decision making through statistical significance analysis and seamless integration with existing analytics and CRM tools.
FCM
• What this platform will do: Our Firebase Cloud Messaging system provides comprehensive subscriber management, notification campaigns, and multi-channel communication capabilities. The platform supports role- based access, detailed analytics dashboards, and automated campaign targeting with template customization. It enables seamless admin registration and login experiences, efficient management of subscribers and campaigns, and detailed dashboards for analyzing system data.
• How will this benefit users: Students and corporate clients will receive personalized, timely communications through multiple channels with improved engagement tracking. The system enables targeted messaging based on user behavior and preferences, enhancing overall user experience and platform stickiness. Administrators benefit from comprehensive campaign management tools and detailed analytics for optimizing communication strategies.
Webinar Management
• What this platform will do: This centralized, no-code SaaS platform allows multiple client organizations to create, manage, and conduct webinars through a unified and configurable system. Initially integrated with Zoom, the platform provides easy onboarding for different organizations, secure role-based access to webinar data, automation of webinar workflows including registration and notifications, and real-time integration with webinar platforms. It features multi-client support, branded registration pages with countdown timers, recurring webinar options, payment integration via HelloPay, and custom form builders with conditional fields.
• How will this benefit users: Organizations will experience streamlined webinar creation through a 5-step process (Info, Settings, Page Content, Email, Submit), automated registration processes with dynamic email templates, and comprehensive branding capabilities. The platform supports scalability for future integration with Google Meet and MS Teams, no-code setup with UI configuration flexibility, and real-time data synchronization with Zoom and internal databases.
| • For and behalf of the Board | |
| For Addictive Learning Technology Limited | |
| (Formerly Addictive Learning Technology Private Limited) | |
| sd/- | sd/- |
| Ramanuj Mukherjee | Abhyudaya Agarwal |
| Managing Director | Whole Time Director |
| DIN: 05017261 | DIN: 05016416 |
| Date: 29th August, 2025 | |
| Place: Gurugram |
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+91 9892691696
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