Bell Ceramics Ltd merged Share Price directors Report
BELL CERAMICS LIMITED
ANNUAL REPORT 2010
DIRECTORS REPORT
Your  Directors  submit  herewith the Twenty Fifth Annual  Report  and  the 
Audited Accounts of the Company for the financial year ended 31st  December 
2010.
FINANCIAL RESULTS
                                                  (Rs. in lacs)
                                        Current        Previous
                                         Period            Year
                                        2010-11         2009-10
                                     (9 Months)     (12 Months)
Sales & Other Income                   11943.70        16666.11
Profit Before Interest,
Depreciation and Taxation               1015.76         1464.98
Interest                                1235.65         1088.02
Profit Before Depreciation
& Amortization                          -219.89          376.96
Depreciation                             837.64         1114.59
Profit/(Loss) before tax               -1057.54         -737.63
Less : Provision for Tax
- Current Year/earlier year                0.00          -95.65
- Deferred Income Tax                    267.65          202.57
- FBT                                     -4.81           -6.61
Profit/(Loss) after Tax                 -794.70         -637.32
Profit/(Loss) b/f from previous year   -3442.22        -2804.90
Less: Written off under the scheme      2838.18            0.00
of Arrangement & Restructuirng
as per order of Honble High court
of Gujarat
Profit/(Loss) carried to Balance Sheet -1398.74        -3442.22
Business Performance:
With  continuous  reduction in the market share of the  companys  product, 
there  was further fall in the capacity utilization of the  plants.  During 
the  year on an annualized basis, the production reduced by 6% in terms  of 
quantity  whereas  the sales reduced by 10% in terms of quantity  over  the 
previous  year  performance.  With  the  under  utilization  of  the  plant 
capacity,  the fixed cost could not be amortised resulting into the  higher 
effective per unit cost of production.
With the change in the management control effected in the later part of the 
year,  the  Company has started receiving technical and  marketing  support 
from  the  holding  company i.e. Orient Ceramics and  Industries  Ltd.  The 
Company  has already started witnessing improvement with reduction  in  the 
energy  cost and higher yield in the form of improved percentage  of  first 
quality production. Steps are being initiated to improve the  marketability 
of  products by up gradation in the existing product and by  improving  the 
product  mix  to suit the market requirements. All efforts are  being  made 
which would result into higher capacity utilization.
DIVIDENDS
In  view  of the losses for the year, your Directors do not  recommend  any 
dividend on the Equity Share Capital.
Scheme of Arrangement - Restructuring of Capital
The Scheme of Arrangement (the Scheme) under the provisions of Section  391 
and  394  and  100 to 104 of the Companies Act, 1956  as  approved  by  the 
Shareholders of the company at their EGM held on 10.11.09 has been approved 
by  the Honble Gujarat High court vide its order dtd 02.07.10. The  scheme 
has  been  made  effective from 15.07.2010 being the  date  of  filing  the 
certified copy of the order with the office of the Registrar of  Companies, 
Gujarat.
Pursuant to the approval received from the High court, the scheme has  been 
implemented as under:
a) a sum of Rs 1434.76 lakh being 2/3rd of the total amount of Equity Share 
Capital  as appeared in the books of the Company on the effective date  was 
written  off  from the Share capital and the said amount  was  credited  to 
Capital Restructuring Account.
b)  On writing off the amount of Rs 1434.76 lakh from the share capital  of 
the company, the paid up value of equity share of Rs 10/- each was  reduced 
to Rs 3.33 per equity share, fully paid up.
c)  After the adjustments of writing off capital was made, the Company  has 
consolidated  3 equity shares of Rs. 3.33 (as reduced) each fully  paid  up 
into 1 equity share of Rs. 10/- each fully paid up;
d)  General  Reserve  Balance  of  Rs  1460.75  lakh  as  at  31.03.08  was 
transferred to Capital Restructuring Account.
e) The Company has set off its accumulated losses of Rs 2838.18 lakh as  at 
31st  March, 2008 against the Capital Restructuring account of the  Company 
created  from  the  reduction of the paid up capital  of  the  Company  and 
transfer from General Reserve as above .
f)  The  Company  has  converted  its  1,50,00,000  Redeemable   cumulative 
Preference shares of Rs 10/- each fully paid up into 50,00,000 Equity share 
of Rs 10/- each fully paid up at a premium of Rs 20/- per share.
g)  Accumulated  amount of preference dividend aggregating to  Rs.  1564.51 
lakh payable as on 31.03.2008 and further amount payable to the  Preference 
shareholders  as  dividend  till the effective date  of  the  scheme  stood 
cancelled.
For  the  purpose of issue of new Equity shares on  reduction  of  capital, 
27.07.2010  was decided as the Record Date and new share certificates  were 
issued.
CHANGE IN THE MANAGEMENT CONTROL OF THE COMPANY AND CONSEQUENT TO THAT  THE 
COMPANY  BECOMING THE SUBSIDIARY OF ORIENT CERAMICS AND INDUSTRIES  LIMITED 
(OCIL) :
As  the members are aware, during the year, pursuant to the Share  Purchase 
Agreement (SPA) executed on 20.09.10, between Shri Shiv Kumar Jatia, one of 
erstwhile  promoters of the company, OCIL and Bell Ceramics  Limited,  OCIL 
has  acquired from Shri Shiv kumar Jatia, 75,87,709 (62.33%) of the  Equity 
Shares  of  Rs. 10/- each fully paid up in the Company at a  price  of  Rs. 
20.69 per share. With this there was a change in the management control  of 
the company from Shri Shiv Kumar Jatia to OCIL.
On  acquisition of Equity shares from the promoters as above,  pursuant  to 
Regulation  10 & 12 of SEBI (SAST) Regulation 1997, OCIL had made an  offer 
for purchase up to 20% of the Equity shares from the public shareholders of 
the  company.  On  completion  of this offer,  OCIL  has  acquired  further 
6,56,475  (5.39%)  Equity  shares of Rs. 10/- each fully  paid  up  in  the 
Company  at  a  price of Rs. 25/- per share With this,  OCIL  has  acquired 
82,44,184 (67.72%) Equity shares of Bell Ceramics Limited. On completion of 
the  transaction as above, effective 29.12.2010, Bell Ceramics Limited  has 
become the subsidiary of OCIL.
SCHEME OF AMALGAMATION / MERGER OF BELL CERAMICS LIMITED (BCL) WITH  ORIENT 
CERAMICS AND INDUSTRIES LIMITED (OCIL)
As  explained  hereinabove,  effective  29.12.2010,  BCL  has  become   the 
subsidiary of OCIL.
Both BCL and OCIL are in similar line of business and OCIL believes that it 
can  derive  significant  synergy  with the business  of  BCL.  It  further 
believes  that BCL has plants and strong presence in South and  West  India 
whereas OCIL has plant in North India and strong presence in North and East 
Indian markets which is a good business synergy. To the extent required and 
to optimise the value to the shareholders of both BCL and OCIL, it has been 
thought in the interest of both the companies to amalgamate/ merger of  BCL 
with OCIL. 
Since  last few years, BCL has been incurring losses and  facing  financial 
difficulties  to run its operations smoothly. The amalgamation will  enable 
OCIL  to  make  BCL  a  financially  viable  unit  which  would  facilitate 
rehabilitation  or  revival  of  the business  of  BCL,  to  diversify  its 
activities  and  to  explore the possibility of  expanding  its  production 
capacity.  Apart  from the usual benefits and  economics  of  amalgamation, 
reduction in overhead expenses, costs of management and administration, the 
business  of  the  said companies can be  conveniently  and  advantageously 
combined together.
The proposed Amalgamation / Merger will enable the aforesaid two  companies 
to rationalize and streamline their management and finance so as to  enable 
them to successfully withstand the recession and competition.
The  proposed Scheme of Amalgamation/ Merger of BCL with OCIL will  however 
be subject to the required statutory and other approvals.
CHANGE IN THE CURRENT FINANCIAL YEAR OF THE COMPANY
As  mentioned  hereinabove,  effective  29.12.2010,  BCL  has  become   the 
subsidiary  of OCIL. The Board of the Directors have subject  to  necessary 
approvals, proposed amalgamation / merger of BCL with OCIL.
For  the purpose of implementing the proposal of amalgamation / merger,  it 
is  necessary  to  decide  the  exchange ratio  of  Equity  shares  of  the 
transferor  company (BCL) with that of the transferee company  (OCIL).  For 
this  purpose it was felt necessary to get the accounts of  the  Transferor 
Company (BCL) audited as early as possible. 
As  per  the earlier practice the accounts of BCL were being  prepared  and 
audited  for  a financial year of 12 months commencing from 1st  April  and 
ending at 31st March of the subsequent calendar year. It was recommended to 
close  the current financial year of the company for a period of 9  months. 
Accordingly  the  current  financial  year of BCL  has  been  changed  from 
01.04.2010  to  31.03.2011  (12  months) to  01.04.2010  to  31.12.2010  (9 
months).
Pursuant  to the provisions of Section 210 of the Companies Act,  1956,  at 
every  Annual General Meeting of the company the Board of Directors of  the 
company  shall lay before the company a balance sheet and Profit  and  loss 
Account for the period beginning with the day immediately after the  period 
for which the account was last submitted and ending with a day which  shall 
not precede the day of the meeting by more than six months or if  extension 
granted than by more than six months and the extension so granted.  Further 
pursuant to Section 210(4) of the said Act, the period of financial year to 
which the account relates may be less or more than a calendar year but  not 
exceed  15  months  or  for a period of  18  months  with  ROC  permission. 
Accordingly  it  is  permissible to have accounts of the  company  for  the 
period of 9 months also.
MANAGEMENT DISCUSSIONS & ANALYSIS
Management discussion and analysis report annexed herewith is forming  part 
of  this  report  inter alia adequately deals with the  operation  and  the 
current and the future outlook of the Company.
CORPORATE GOVERNANCE
As  required  under  clause  49 of the Listing  Agreement  with  the  Stock 
Exchanges,  the  Report on Corporate Governance together  with  Auditors 
Certificate  regarding  compliance of the code of Corporate  Governance  is 
annexed herewith.
DIRECTORS RESPONSIBILITY STATEMENT
Pursuant to provisions of Section 217(2AA) of the Companies Act, 1956, your 
directors hereby confirm that:
a)  in  the  preparation  of Annual  Accounts,  the  applicable  accounting 
standards  had  been  followed along with proper  explanation  relating  to 
material departures;
b)  the  accounting  policies selected had been  applied  consistently  and 
judgments  and  estimates made are reasonable and prudent so as to  give  a 
true and fair view of the state of affairs of the Company at the end of the 
financial year 31 December 2010 and of the loss for that period;
c)  proper  and  sufficient  care had been taken  for  the  maintenance  of 
adequate  accounting  records  in accordance with  the  provisions  of  the 
Companies  Act,  1956, for safeguarding the assets of the Company  and  for 
preventing and detecting fraud and other irregularities; and
d) the annual accounts have been prepared on a going concern basis.
AUDITORS REPORT
Referring  to  the  remark printed in italic in para (v)  of  the  Auditors 
Report, the Directors would like to submit that the request of the  company 
for  removal of the disqualification of the Directors have been  favourably 
considered  by the Central Government and the approval to this  effect  has 
been received by the company on 25.02.11.
Referring  to the remark printed in italic in para 9a) in the  Annexure  of 
the Auditors Report, the Directors would like to submit that on account  of 
poor financials of the company there were delay in few cases in making  the 
payment of tax deducted at source and the value added tax. The dues of  tax 
deducted  at source and fringe benefit tax aggregating to Rs. 169.77  lakhs 
have  since  been  settled  by making payment of  Rs.  160.43  lakhs  after 
adjusting the extra provision.
PUBLIC DEPOSITS
The  Company  has  not accepted any deposits from  the  Public  during  the 
financial year ended 31 December 2010.
DIRECTORS
The  Companys  applications  for removal of the  disqualification  of  its 
Directors under the provisions of Section 274 (1) (g) of the Companies Act, 
1956 have been considered by the Central government and with this the  said 
disqualification have now been removed. 
At  the ensuing Annual General meeting, none of the Directors shall  retire 
by  rotation. Till 24.11.2010, the Company had five Directors on the  Board 
including two Whole-time Directors and one Nominee Director from IDBI  Bank 
Ltd.  The  other two directors out of the total five  Directors  namely  Ms 
Anita  Thaper and Shri Rameshwar Lal Maheshwari, who were liable to  retire 
by rotation resigned from the Board effective 24.11.2010. 
During  the  year, on account of change in the management  control  of  the 
company from Shri Shiv Kumar Jatia (the erstwhile promoter of the  company) 
to Orient Ceramics And Industries limited, seven new Directors namely  Shri 
Mahendra K Daga, Shri Madhur Daga, Shri S K Jatia, Shri R N Bansal, Shri NR 
Srinivasan,  Shri  Arun  Sodhani and Shri Anil Agrawal  were  appointed  as 
Additional  Directors  on  the Board effective 24.11.10.  Pursuant  to  the 
provisions of Section 260 of the Companies Act, 1956 (the Act) read  with 
Article  104 of the Articles of Association of the Company, all  the  seven 
Additional  Directors  hold  office up to the date of  the  ensuing  Annual 
General Meeting of the Company.  Notices under Section 257 of the Act, have 
been  received  proposing  all  of them as candidates  for  the  office  of 
Directors, liable to retire by rotation.
Effective  07.02.11, IDBI Bank has changed its nomination on the Board  and 
in  place of Shri Pawan Agarwal, Ms Madhavi Kapadia has been  appointed  as 
Nominee Director of IDBI Bank Ltd.
The  Board welcome all the new Directors on the Board and with a  sense  of 
appreciation take note of the co operation and guidance extended by all the 
three  outgoing  Directors  namely, Ms Anita  Thaper,  Shri  Rameshwar  Lal 
Maheshwari  and  Shri  Pawan  Agarwal during  their  association  with  the 
company.
PARTICULARS OF EMPLOYEES
The  information required under section 217(2A) of the Companies Act,  1956 
read with the Companies (Particulars of Employees) Rules, 1975, forms  part 
of this Report. However, as per the provisions of Section 219(1)(b) of  the 
Companies  Act, 1956, the Report and Accounts are being circulated  to  the 
shareholders do not include the Statement of Particulars of Employees under 
Section 217(2A) of the Act. Any shareholder interested in obtaining a  copy 
of the said statement may write to the Company Secretary at the  Registered 
Office.
PARTICULARS WITH RESPECT TO CONSERVATION OF ENERGY ETC.
Information as per Section 217(1)(e) of the Companies Act, 1956, read  with 
Companies (Disclosures of Particulars in respect of the Board of Directors) 
Rules, 1988 and forming part of this report is annexed to and forming  part 
of this report.
AUDITORS
As  per the resolution approved at the previous Annual General  Meeting  of 
the  company  held on 18.09.2010, M/s. R. P. Malhan  &  Company,  Chartered 
Accountants,  New Delhi, were appointed as Auditors of the Company for  the 
period till the conclusion of the ensuing Annual General Meeting. They have 
however resigned from the office of Auditors effective 25.02.2011.
The Board of Directors have subject to the approval of the shareholders  at 
their  Extra  Ordinary General Meeting scheduled to be  held  on  16.04.11, 
considered appointment of M/s. S. R. Dinodia & Co., Chartered  Accountants, 
New Delhi, as the Statutory Auditors of the Company in place of M/s. R.  P. 
Malhan  & Co. A consent from M/s. S. R. Dinodia & Co., was  received  along 
with a certificate from them pursuant to the provisions of Section  224(1B) 
of the Companies Act, 1956. Their present appointment in the office of  the 
auditors is for the period till the date of ensuing Annual General Meeting. 
A  fresh  certificate from them is also received under  the  provisions  of 
section   224(1B)  of  the  Companies  Act,  1956  for  considering   their 
reappointment  as the auditors of the company from the conclusion  of  this 
Annual  General  Meeting  till the conclusion of the  next  Annual  General 
Meeting.
The  Board with a sense of appreciation took note of the valuable  services 
and  the  co-operation  extended  by M/s. R. P.  Malhan  &  Co.,  Chartered 
Accountants during their association as auditors of the Company.
ACKNOWLEDGEMENT
Yours Directors place on record their sincere appreciation of the continued 
co-operation  and  support  extended by IDBI Bank  Ltd.  and  other  Banks, 
Suppliers,  Dealers, C&F Agents, Customers, Employees and  various  Central 
and State Government Agencies. The Directors also take this opportunity  to 
thank  the  shareholders  for their continued  confidence  reposed  in  the 
Management of the Company.
                                           For and on behalf of the Board
Place : New Delhi                          Mahendra K Daga
Date  : 25.02.2011                         Chairman
ANNEXURE TO THE DIRECTORS REPORT
Conservation of Energy:
A. Energy Conservation measure taken:
With  the support of technical team of the holding company, focus is  given 
on  the  various energy saving measures. This  group  identifies  potential 
areas  for  improvement,  scan  environment  for  innovative  and  reliable 
solutions  and  considers proposals for implementation. Efforts  are  being 
taken to reduce energy consumption in both the plants of the company. Steps 
have been taken to optimize the operation of 1000 KVA Generating Set  taken 
on BOOT for generation of electricity.
B. Technology absorption:
Despite  lower  capacity utilization at the Bangalore plant, the  per  unit 
consumption of LPG could be controlled by effectively managing the  process 
parameter.
C. Research and Development (R&D):
I. Specific areas in which R & D is carried out by the company; 
a) Production Development:
-  Efforts  are  in the pipe line to improve the surface of  the  tiles  to 
provide  a  longer  life  to the finish of  the  product  and  have  higher 
resistance.
-  development of wall tiles & floor tiles with new tones/hues  in  popular 
designs, new textures as per the requirement of the market.
-  development  of local sources for spares for the  imported  machines  to 
reduce dependence on import.
- Improvement in the process parameters for better quality of the products.
b) Cost Reduction:
-  Efforts  made to source alternative raw materials for reduction  in  the 
cost as also flexibility in the input materials. 
II. Benefits derived as a result of the above R&D:
-  Due to under utilization of the plant capacity , the benefits could  not 
be noticed of the various steps taken in the process. However in the  later 
part  of  the year improvement in the product quality and per  unit  energy 
consumption could be noticed.
III. Future Plan of Action:
- To install heat recovery system
- To upgrade the equipments to conserve the energy
-  To  focus  on  improving  the production to  an  optimum  level  and  to 
concentrate on quality products.
IV. Expenditure on R&D:
- Expenses on the development being nominal , no separate records of  these 
expenditure have been maintained.
C. Foreign Exchange Earnings & Outgo:
The information of foreign exchange earnings & outgo are contained in  para 
16, 17 and 18 of the notes to accounts in Schedule 17.
MANAGEMENT DISCUSSION AND ANALYSIS
Industrial Scenario:
Mix  reports  are  being  received in the matter  of  witnessing  signs  of 
recovery  in the world economy. The market remained volatile for most  part 
of the year. Inflationary trends prevailed in the developing economies like 
China  and India adversely affecting their estimated growth in GDP. In  the 
earlier part of the year the financial situation in the European  countries 
had  gone out of control. In the later part of the year, there are  reports 
of  improvement  in  performance  of some of  these  countries.  There  was 
constant pressure of increase in the prices of crude oil which has  further 
fueled  the  inflation  in the prices of  important  minerals  and  metals. 
Efforts  are still on to improve the situations but the conditions  are  so 
bad  that it may take long time for normalcy in the situation.  The  Indian 
economy largely depending on imports for its requirement of crude oil,  the 
increase  in  the  international  prices of  the  crude  oil  coupled  with 
appreciation  of US dollars vis-a-vis the Indian currency, the  balance  of 
payment position was not satisfactory to support the desired growth in GDP. 
Recessionary  trends  in  the countries  importing  Indian  materials  have 
restricted  growth in the export earning of the country. The  situation  of 
inflationary trend started in the previous year in the prices of basic food 
grains  have  further  worsen for most part of the year  .  The  corrective 
measures taken by the government hardening the credit norms also could  not 
yield  the  desired results to curb the inflation. High volatility  in  the 
international  market  more  particularly in  the  economies  of  developed 
countries like USA and Europe resulted into increase in the prices of major 
minerals.  There  is  still uncertainty  prevailing  in  the  international 
market. In the circumstances, more efforts would be required to sustain the 
Industrial growth at the desired rate.
Outlook of the Industry
The  trend of growth in the real estate market of the country,  started  in 
the previous year continued during the year. This has been supported by the 
Central  and  state  Government agencies in the form of  huge  spending  on 
infrastructures. However on account of very high increase in the prices  of 
basic  construction materials like steel and cement, in the later  part  of 
the  year,  the industry witnessed a pressure of with holding  the  growth. 
With the increase in prices of fuel (both for transport of raw materials as 
also fuel used in the manufacturing process), the cost of manufacturing has 
increased.  Increase in the outward freight has lowered the per unit  sales 
realization.  To  avoid the situation of high ratio of NPA  in  their  real 
estate financing, banks have become more vigilant in their lending to  this 
sector.  Apart  from increase in the interest rate on  housing  loans,  the 
banks  have also stipulated higher margin money by the  investors.  Despite 
the overall growth rate of 15% in the Ceramic tiles industry, it  continues 
to  face  the problem of overcapacity situation. Export market  in  ceramic 
tiles did not see any improvement due to very high ratio of default in  the 
financial commitments noticed in the international market. There was always 
a  pressure in selling the products in the domestic market  resulting  into 
lower  per  unit sales realizations . With finance becoming  costlier,  the 
industry has to carry higher cost of inventory holding .
With  the  expected  spending on infrastructures by the  Government  ,  the 
industry is looking up to sustain the present growth rate of 10% to  15%.in 
years to come.
Review of Companys operation:
With  continuous  reduction in the market share of the  companys  product, 
there  was further fall in the capacity utilization of the  plants.  During 
the  year on an annualized basis, the production reduced by 6% in terms  of 
quantity  whereas  the sales reduced by 10% in terms of quantity  over  the 
previous year performance.
DORA (Baroda) Unit
Due  to lower off take in the market, the company was forced to reduce  the 
production  resulting into under utilization of the plant. During the  year 
of 9 months there was fall in both production and sales quantity by 21% and 
23%  respectively on an annualized basis. This unit was operated at 50%  of 
the  installed capacity. With the under utilization of the plant  capacity, 
the  fixed cost could not be amortised resulting into the higher  effective 
per unit cost of production.
With the change in the management control effected in the later part of the 
year,  the unit has started receiving technical and marketing support  from 
the  holding company i.e. Orient Ceramics and Industries Ltd. The unit  has 
already  started witnessing improvement with reduction in the  energy  cost 
and  higher  yield  in the form of improved  percentage  of  first  quality 
production.  Steps  are  being initiated to improve  the  marketability  of 
products  by  up  gradation in the existing product and  by  improving  the 
product  mix to suit the market requirements . All efforts are  being  made 
which would result into higher capacity utilization.
HOSKOTE (Bangalore) Unit
The  performance for the 9 months of the current year were comparable  with 
the  performance of the similar period of previous year. However  this  was 
not enough to optimize the plant capacity. Overall reduction in the  market 
share forced the company to operate the plant at lower capacity. During the 
year there was an annualized increase in the production by 2% and reduction 
of  sales at 3% in terms of quantity over the previous year. This unit  was 
operated at 85% of the installed capacity. LPG being the major component in 
the  cost of manufacturing, consistent high prices of LPG through  out  the 
year,  reduced the operating margin considerably. With the ability  to  use 
higher  %  of  electricity form the grid, the unit has seen  some  sign  of 
relief  in the cost of power and rescued the situation to some extent.  The 
unit  is looking for the opportunity to replace use of LPG (a costly  fuel) 
by availability of natural gas in years to come through proposed pipe  line 
from GAIL.
As  mentioned earlier, this unit has also started receiving  technical  and 
marketing  support  from  the  holding company  i.e.  Orient  Ceramics  and 
Industries  Ltd. The unit has witnessed improvement with reduction  in  the 
energy  cost and higher yield in the form of improved percentage  of  first 
quality  production.  Steps are initiated to improve the  marketability  of 
products  by  up  gradation in the existing product and  by  improving  the 
product  mix  to suit the market requirements. All efforts are  being  made 
which would result into higher capacity utilization.
Opportunities and Threats:
Opportunities:
With  a  very  low  per capita consumption of ceramic  tiles  in  India  as 
compared  to  global average, the opportunity for growth  in  the  domestic 
market  is high. Continuous thrust on the real estate industry  noticed  in 
last so many years annual budget of the Indian Government, keep the hope of 
maintaining  the  overall growth of the industry at 15%. in  the  years  to 
come.  Significant  importance is given by the Central  Government  on  the 
development  of  urban  infrastructures,  Agricultural  sector,  affordable 
housing  etc  which  are  expected  to  aid  for  the  growth  directly  or 
indirectly.  With the consistent higher GDP, there will be  improvement  in 
the disposable income of the people.
Threats & Risks:
(a)  Power  & Fuel cost is a major ingredient in manufacturing  of  ceramic 
tiles. Increase in the prices of natural gas and LPG is a matter of worry . 
During the year 2010-11, the prices of the domestic gas increased to almost 
more than 75%. Similarly the prices of imported gas and LPG also  increased 
as  per the international prices. The gap in the demand supply position  of 
natural gas (including the imported gas) is widening and this is  adversely 
affecting the supply of gas on a continuous basis and at a normal price.
(b)  Working of the ceramic tile industry in India which is more  dependent 
on the European countries for its requirements of machinery parts, some raw 
materials  and  the capital equipments would likely to be affected  due  to 
continuous financial disturbances prevailed in those countries .
(c)  Dumping of ceramic tiles at a very low price both from China  and  the 
unorganized sector in the domestic market is a big threat to the industry.
(d)  Frequent increase in the prices of crude in the  international  market 
results into increase in the diesel and petrol prices in the Indian market. 
This  has  direct  impact on the freight cost for  both  the  incoming  and 
outgoing  materials. The position on the supply price of crude oil is  not 
likely to improve in the near future.
Internal Control System and their adequacy
The various internal control systems prevalent in the Company include:
(a)  Maintenance  of an ERP System for Companys logistic system  (sales  & 
marketing),  accounting  systems  and  for  manufacturing  activities  have 
strengthened the Management information system.
(b) Periodical verification of assets at both the plants of the Company and 
stocks of finished goods at warehouses as well as at the depots through out 
the country were carried out at a regular interval both internally as  well 
as through independent firms of Chartered Accountants.
(c) Generation of periodic management reports to monitor the statutory  and 
other compliance.
(d)  Review of the internal audit system and compliance of  the  accounting 
standards prescribed by the Institute of Chartered Accountants of India  by 
an independent audit committee.
Discussion  on financial performance with respect to the operations of  the 
Company
Your  Company achieved the turnover of Rs. 11368 lakhs during the  year  (9 
months)  against the turnover of Rs. 16456 lakhs for the previous year  (12 
months)  which  shows  annualized  reduction in turnover  by  8%  over  the 
previous year. For the year ended 31.12.2010, the Company has incurred cash 
loss  of Rs. 220 lakhs (previous year cash profit of Rs.377 lakhs) and  net 
loss  before Extra ordinary itmes and tax of Rs. 1058 lakhs (previous  year 
loss  of  Rs.  738  lakhs).  Pursuant to  one  of  the  conditions  of  the 
Restructuring Agreement, IDBI Bank Ltd. have during the last quarter of the 
year,  raised a demand of recompense amount of Rs. 525.45 lakhs  being  the 
differential  interest  of 3% for the period from 01.04.08  to  01.08.2011. 
Accordingly  the finance cost for the year has increased to the  extent  of 
the proportionate amount of the recompense amount as above, worked out  for 
the  period  upto 31.12.10. During the year under review,  there  was  some 
delay in meeting the financial obligations with IDBI Bank and other banks.
The Company has entered into one time settlement with one of the short term 
loan  providers who have waived off recovery of the principal liability  of 
Rs. 525 lakhs.
Due  to  shoftfall in meeting the projections of  financials,  the  working 
capital  banks  though  apprised enhancement in the  requirement  have  not 
provided required fund resulted into lower productivity during the year.
Material developments in human resources and Industrial Relations
The Company has been regularly monitoring its policy for enhancement in the 
skills of its employees by providing need based training.
Industrial  Relations continued to be cordial during the year resulting  in 
constant  co-operation  by  all  the  employees  in  day-to-day  work   and 
implementing policies of your Company.
Disclaimer:
This  report  is based on the information available to the company  in  its 
businesses  and assumptions based on experience in regard to  domestic  and 
global  economic  conditions and Government and  Regulatory  policies.  The 
performance  of  the  Company  is dependent on these  factors.  It  may  be 
materially influenced by macro environment changes, which may be beyond the 
companys  control, affecting the views expressed in or perceived in  this 
report.