Deccan Chronicle Holdings Ltd Share Price directors Report
DECCAN CHRONICLE HOLDINGS LIMITED
ANNUAL REPORT 2010-2011
DIRECTORS REPORT
Dear Shareholders,
Your  Directors take pleasure in presenting the 9th Annual Report  and  the 
Audited  Accounts  of  your Company for the year  ended  31st  March,  2011 
together with the Auditors Report thereon.
Financial Results
Your Companys summarized financial results for theyear under review is  as 
under:
                                                   (Rs. in Lakhs)
Particulars                                   2010-11     2009-10
TotalRevenue                              1,03,091.48   92,194.54
Profit before interest tax and 
depreciation                                34,747.12   48,102.12
Less: Interest and financial charges         5,901.16    4,512.53
Profit before depreciation & tax            28,845.96   43,589.59
Less: Depreciation                           5,157.35    4,224.85
Profit before tax                           23,688.61   39,364.74
Tax charge (current and deferred)            7,430.31   13,272.93
Net profit for the year                     16,258.30   26,091.81 
Appropriations & Adjustments:
Dividend (including dividend tax thereon)           -    8,532.71
Effect of change in treatment of 
franchise rights/others                      5,136.48       96.04
Transfer to debenture redemption reserve     5,000.00    1,302.12
Transfer to general reserve                  6,000.00    3,000.00
Surplus for the year                           121.82   13,160.94
Balance in Profit & Loss Account            52,616.65   39,455.71
Balance carried forward                     52,738.47   52,616.65
The  above  results for the year under review are not  strictly  comparable 
with  that of the previous year, as the figures for the year  under  review 
includes  the  results of the subsidiaries viz., Deccan  Chargers  Sporting 
Ventures  Ltd., NetlinkTechnologies Ltd. and Odyssey India Ltd. which  were 
amalgamated with the company.
Amalgamation of subsidiaries
During  the  year under review companys  subsidiary  Netlink  Technologies 
Limited  was  amalgamated  with  the  company  pursuant  to  a  Scheme   of 
Amalgamation  sanctioned by the Honble High Court of Andhra  Pradesh  vide 
its Order dated 9th March 2011; and the other two subsidiaries viz., Deccan 
ChargersSporting   Ventures   Limited  and  Odyssey  India   Limited   were 
amalgamated  with  the  company  pursuant  to  a  Scheme  of   Amalgamation 
sanctioned by the Honble High Court of Andhra Pradesh vide its Order dated 
15th  April  2011.  The  effective  dates   of  the  aforesaid  Scheme   of 
Amalgamation are 11th April 2011 and 4th May 2011 respectively.
The  Appointed Date of amalgamation under both the Schemes being 1st  April 
2010,  the  financials for the year under review have been  prepared  after 
giving effect to the Amalgamation.
Dividend
In  view of the ongoing buyback programme and the need to  conserve  liquid 
resources of the company, your Directors do not propose payment of dividend 
for theyear under review.
Management Discussion and Analysis
A  detailed Management Discussion and Analysis covering  operations  review 
and outlook is provided in the Annual Report.
Buy backof Equity Shares
In  terms of the provisions of Companies Act, 1956 and the  Securities  and 
Exchange  Board  of  India (Buy  Backof  Securities)  Regulations,1998  and 
pursuant to the approval of shareholders obtained by Postal Ballot and  the 
approval  of SEBI, the Company announced its Offer to buy backa minimum  of 
1,00,00,000  equity  shares, a maximum of 3,45,00,000 equity  shares  at  a 
price  per  share not exceeding Rs.180/- at a total  outlay  not  exceeding 
Rs.270 crores through stock market mechanism. The buy back offer  commenced 
on  16  May 2011 and the scheduled closing is on 3,d January 2012  or  such 
other earlier date as the Board may decide in this regard.
Pursuant  to the aforesaid Buy Back Offer the Company, as of date  of  this 
report,  has  bought  back  2,61,73,133 Equity  Shares  and  out  of  which 
1,87,82,870 Equity Shares has been extinguished and the remaining 73,90,263 
Equity Shares are being extinguished in duecourse.
Ratings for Term Funding
During the year CARE has reaffirmed PR1+ for short term funding & AA for 
long term funding signifying high-credit quality and low credit risk, which 
signifies  high degree of safety with regard to timely payment of  interest 
and principal on the instruments.
Directors
Mr. Krishan Premnarayen, Mr.T. Vinayak Ravi Reddy, and Mr. G. Kumar  retire 
by  rotation at the ensuing annual general meeting and being eligible  have 
offered themselves for reappointment.
Report on Corporate Governance
As  required  under  Clause  49 of the Listing  Agreement  with  the  Stock 
Exchanges  a report on Corporate Governance is given in the Annual  Report. 
Certificate  of  the Auditor regarding compliance with  the  conditions  of 
corporate governance is alsogiven.
Fixed Deposits
During the year under review, your company has neither invited nor accepted 
any deposits from the public.
Statutory Auditors
M/s.  C B Mouli & Associates, Chartered Accountants, Statutory Auditors  of 
the  Company, hold office, in accordance with the provisions of the Act  up 
to  the conclusion of the forthcoming Annual General Meeting.  The  Company 
has received letter from M/s.C B Mouli & Associates, Chartered  Accountants 
to  the  effect  that  their appointment, if  made,  would  be  within  the 
prescribed  limits under Section 224 (IB) of the Companies Act,  1956,  and 
that  they are not disqualified for such appointment within the meaning  of 
Section 226 of the Companies Act, 1956.
Particulars of Employees
Information as per Section 217(2A) of the Companies Act, 1956 read with the 
Companies  (Particulars  of employees) Rules 1975 as amended from  time  to 
time  forms part of this report. However, as per the provisions of  Section 
219(1)  (b)(iv) of the Act, the Report and Accounts are being sent  to  all 
members excluding the statement containing the particulars of employees  to 
be  provided  under section 217(2A) of the Act. Any  member  interested  in 
obtaining  such  particulars  may write to the  Company  Secretary  at  the 
Registered Office of the Company.
DirectorsResponsibility Statement
Pursuant to provisions of Section 217 (2AA) of the Companies Act, 1956 with 
respect toDirectors Responsibility Statement, it is hereby confirmed;
(i)  that in the preparation of the annual accounts for the financial  year 
ended  31st  March,  2011, the applicable Accounting  Standards  have  been 
followed along with proper explanations relating to material departures;
(ii)  that the directors had selected such accounting policies and  applied 
them consistently and made judgments and estimates that are reasonable  and 
prudent  so as to give a true and fair view of the state of affairs of  the 
Company  at the end of the financial year and of the profit or loss of  the 
Company for the year under review;
(iii)  that  the  directors had taken proper and sufficient  care  for  the 
maintenance   of  adequate  accounting  records  in  accordance  with   the 
provisions  of the Companies Act, 1956 for safeguarding the assets  of  the 
Company and for preventing and detecting fraud and other irregularities:
(iv) that the directors had prepared the annual accounts for the  financial 
year ended 31st March, 2011 on a going concern basis.
Conservation of Energy, Technology Absorption:
Particulars regarding conservation of energy, technology absorption are not 
applicable to printing and publishing of newspapers and periodicals.
Foreign Exchange Earnings and Outgo
In  accordance  with the provisions of Section 217(1)(e) of  the  Companies 
Act, 1956, read with the Companies (Disclosure of Particulars in the Report 
of  Board  of Directors) Rules, 1988, the information relating  to  foreign 
exchange  earnings and outgo is provided as under and the details of  which 
is mentioned in Note No. 3.3 of the Notes to the Accounts.
                                       (Rs. in Lakhs)
Particulars                        2010-11    2009-10
Foreign Exchange Earnings              Nil        Nil
Foreign Exchange Outgo           22,304.82  18,232.85
Acknowledgements
The   Directors  take  this  opportunity  to  thank  Companys   customers, 
suppliers, bankers, financial Institutions for their consistent support  to 
the  Company. Your Directors express their appreciation for  the  dedicated 
and  sincere  services  rendered by the employees of  the  Company  at  all 
levels.  Your  Directors  also  wish to  express  their  gratitude  to  the 
Shareholders for the confidence reposed by them in the Company and for  the 
continued support and co-operation.
                         For and on behalf of the Board
                         T.Venkattram Reddy
                         Chairman
Place: Secunderabad
Date : August 13, 2011
MANAGEMENT DISCUSSION AND ANALYSIS
The financials of theyear under review are not strictly comparable to  that 
of  previous  year as Netlink Technologies Ltd., Odyssey  India  Ltd.,  and 
Deccan  Chargers Sporting Ventures Ltd., the subsidiaries of  the  company, 
were amalgamated with the company from the appointed date of 1.04.2010.
The  year  2010-11  was difficult and challenging for the  company  as  the 
continued uncertain situation in the markets in which the company  operates 
has  led  to  a decreased spend on  advertisements  thereby  affecting  the 
advertisement   revenue  growth.  Consequently,  there  was  fall  in   the 
profitability  with  profit  after tax at Rs.16,258.30  lakhs  compared  to 
26,091.81 lakhs in the previous year.
Operations Review
Deccan Chronicle, the flagship newspaper of the company continues to be the 
leading  newspaper  of  South India. During the  year  under  review,  your 
company launched editions of Deccan Chronicle from Coimbatore as a  measure 
of  consolidating  its position in Tamil Nadu and from Kochi in  Kerala  to 
make its maiden foray in that state. While Coimbatore edition of the  paper 
has  received good response, that in Kochi is promising.The above  launches 
are  expected to increase the readership and reach. Your company  plans  to 
consolidate  its leadership in South India by launching few  more  editions 
starting with Thiruvananthapuram shortly and also increase the  circulation 
and readership in the existing centres.
The  circulation of Deccan Chronicle grew over 3%; as per Audit  Bureau  of 
Circulations   (ABC)  for  the  period  Jul-Dec  2010  the  average   daily 
circulation  is 14.23 lakhs copies as against Jul-Dec 2009  circulation  of 
13.79 lakhs copies.
The breakup of averagedaily circulation (in lakhs) is asunder:
                         Jul-Dec 2010  Jul-Dec 2009
Hyderabad                     5.94          5.72
Rest of Andhra Pradesh        2.61          2.51
Chennai                       3.15          3.11
Bengaluru                     2.53          2.45
Total                        14.23         13.79
The  Hyderabad  IPL  Franchise Deccan Chargers owned by  the  company  is 
expected to enhance the brand value of the company and visibility. This  is 
further  indicated  by  the addition of two new teams in  the  league,  the 
highest at a price of nearly Rs.1700 crores.
In IPL 3 the team qualified to the semi finals level though could not reach 
the same in IPL 4. The IPL 3 home matches were not played in Hyderabad  due 
to local conditions, however the IPL 4 home matches conducted in  April-May 
2011  were  played in Hyderabad. The financials for the year  under  review 
include the resultsoflPL3.
The  performance  of  Odyssey chain of leisure  stores  of  your  company 
offering consumer lifestyle products of books, music, stationery and  gifts 
during  the  year  under  review was impacted  owing  to  reduced  margins, 
decrease in consumer spend on leisure and lifestyle products on account  of 
inflation,  increase  in the real estate and staff costs.  The  company  is 
taking effective steps to rationalize stores, reduce costs to have positive 
impact on overall performance.
Industry Overview
During  the  year  under  review, the  Indian  Economy  continued  to  show 
resilience. However higher inflation of commodity and food prices continues 
to be a key concern, due to which Reserve Bank had to raise interest  rates 
multiple times during the year.
The  Indian Economy is expected to maintain its growth rate in  the  coming 
years not with standing external shocks, which is likely to translate to an 
increased advertisement spend, and the print media being a preferred medium 
is likely to derive a major benefit of the same.
Financial Review
Share Capital
Share  capital  as  at  March  31,2011  is  4,869.44  lakhs  comprising  of 
24,34,72,219  Equity  shares of 21- each fully paid up.  The  Equity  share 
capital  has increased during the year from Rs. 4,844.46 lakhs to  4,869.44 
lakhs  on  account of allotment of 12,49,435 Equity Shares of  Rs.2/-  each 
upon conversion of 3,000 Foreign currency convertible bonds.
Reserves and Surplus
Reserves  and  surplus  as  at March 31,2011  is  Rs.1,23,145.03  lakhs  as 
againstRs.  1,20,957.03  lakhs in the previous year a net increase  of  Rs. 
2,188  lakhs.  Retained  Earnings  accounted 57.57%  of  the  Reserves  and 
surplus.
Debt
Secured  long term debt as at March 31,2011 is 31,311.61 lakhs  as  against 
Rs. 32,886.56 lakhs in the previous year a decrease of Rs.1,574.95 lakhs.
Fixed Assets and Capital workin progress
The net block of fixed assets and Capital work in progress is  Rs.92,671.31 
lakhs as against 80,773.05 lakhs in the previous year the increase in block 
of  assets  is on account of amalgamation, expansion/modernization  of  the 
printing facilities.
Investments
There  are no investments as at March 31, 2011;all thesubsidiary  companies 
have been amalgamated and the other investment was sold.
Inventories
Inventories as at March 31, 2011 is 13,340.94 lakhs as against Rs. 6,203.71 
lakhs  in  the previous year, the increase in inventory is  on  account  of 
inventory of amalgamated subsidiaries.
Debtors
Debtors  as at March 31, 2011 is 25,836.15 lakhs as against  Rs.  19,554.84 
lakhs, increase in debtors is due to uncertain market condition.
Cashand Bank balances
Cash and bank balances as at March 31,2011 is 70,379.60 lakhs as againstRs. 
59,164.38 lakhs.
Loans and Advances
The  loans and advances decreased to Rs.15,161.89 lakhs  from  Rs.18,551.13 
lakhs  in  the  previous  year, primarily on  account  of  amalgamation  of 
subsidiaries.
Current liabilities and Provisions
The  Current  liabilities  and Provisions increased  to  Rs.49,736.98  from 
37,305.91 lakhs in the previous year, primarily on account of  amalgamation 
of subsidiaries.
Printing and Other Operative Expenses
The   increase  in  printing  and  operative  cost  from  31,758.25   lakhs 
to  Rs.42,608.55 lakhs is primarily an account of cost of  merchandise  and 
franchisee fee paid of amalgamated subsidiaries.
Overheads
Overheads  comprise  personnel  cost, sales  and  administrative  expenses, 
Interest and financial charges. The overheads for the year areRs. 31,636.97 
lakhs  compared  to Rs.16,846.70 lakhs for the previous year.  The  current 
year   financials   includes   the  operating   costs   of   theamalgamated 
subsidiaries.
Depreciation
The  Company  provides  depreciation on straight-line basis  at  the  rates 
prescribed  in  Schedule XIV of the Companies Act, 1956.  The  depreciation 
charge  has  increased from Rs.4,224.85 lakhs to Rs.5,157.35 lakhs  due  to 
amalgamation, expansion/modernization.
Tax Charge
The   total  tax  charge  (including  deferred  tax)  has  decreased   from 
Rs.13,272.93 lakhs to Rs.7,430.31 lakhs on account of reduced profits.
Internal Control Systems
The Company has adequate internal control systems to monitor all aspects of 
operations  and managerial functions.There are well defined procedures  and 
policies  laid  out  to perform the various functions.  All  functions  are 
regularly reviewed and the results of the same are discussed by the  senior 
management and Audit Committee. The recommendations are duly implemented.
Risk Management
All  businesses  are subject to internal and external risks.  The  internal 
risks are controllable risks and the senior management has identified  such 
risks and formulated such actions to mitigate the effect of such risks. The 
external  risks  like  change in government policies  are  not  within  the 
control of the management.
Industry Risk
The  print  media industry is enjoying growth on the basis of  the  growing 
economy, high-income levels and increasing literacy amongst the people. Any 
variations in these can have an impact on the industry.
Raw Material Risk
Newsprint  constitutes the major raw material for the  newspaper  industry. 
Therefore continuous supply of newsprint at competitive price is  essential 
for the business.
Operational Risk
The Company has appointed good quality reporters who provide on daily basis 
proper  and authenticated information. The Company has also  deployed  good 
quality machines for printing the newspaper without any breakdowns.
Outlook
The fundamentals of higher economic growth remaining intact notwithstanding 
concern on inflationary pressures, the economy is expected to maintain  its 
current  growth  rate which will further lead to  increasing  standards  of 
living  and  literacy  level which will fuel growth. As  such  print  media 
sector is considered to have a robust future within I ndia for a number  of 
years to come.
Cautionary Statement
Readers  are  cautioned  that  this section  may  contain  forward  looking 
statements   by   the   management  that   involves   certain   risks   and 
uncertainties.This section should be read in conjunction with the Companys 
financial statements and relevant notes attached thereto.