Exhicon Events Media Solutions Ltd Management Discussions

BASIS OF PRESENTATION

The Management Discussion and Analysis (“MD&A”) presents Managements perspective on the Companys business, operating environment, nancial and operational performance, opportunities, risks and outlook for the year under review. The MD&A should be read in conjunction with the Companys audited nancial statements and the related notes forming part of the Annual Report.

The MD&A has been prepared in accordance with the applicable provisions of the Companies Act, 2013 and Regulation 34 read with Schedule V of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, as amended from time to time. Regulation 34 requires the annual report to include the Management Discussion and Analysis Report, with the prescribed disclosures set out under Schedule V.

The information contained herein is based on the assessment of the Management and re ects the Companys performance, prevailing industry and economic conditions and the Managements expectations regarding future business prospects as at the date of this Report. The MD&A has been reviewed and approved by the Board of Directors of the Company.

MATERIALITY OF DISCLOSURES

This Management Discussion and Analysis contains information that the Management considers material and relevant for enabling investors and other stakeholders to understand the Companys business, nancial and operational performance, risks, opportunities and future prospects. In determining materiality, the Management considers, inter alia, the nature and magnitude of the information and whether its omission or misstatement could reasonably be expected to in uence the decisions of investors or other users of the Companys nancial and corporate disclosures.

The disclosures contained in this MD&A have accordingly been made having regard to the applicable statutory and regulatory requirements, the Companys business environment and competitive position, and the information considered relevant for a fair and meaningful assessment of the Companys performance and prospects.

This MD&A includes information we believe is material to investors. We consider something to be material if it results in, or would reasonably be expected to result in, a signi cant change in the market price or value of our shares, or if it is likely that a reasonable investor would consider the information to be important in making an investment decision.

A. COMPANY OVERVIEW AND INDUSTRY STRUCTURE AND DEVELOPMENTS:

Exhicon Events Media Solutions Limited ("Exhicon" or "the Company") is an integrated event, exhibition and convention solutions company, providing end-to-end solutions across the Meetings, Incentives, Conferences and Exhibitions (MICE) ecosystem. Since its incorporation in 2010, the Company has established itself as a trusted partner for corporates, government organizations, industry associations, trade bodies and international exhibition organizers by delivering innovative, high-quality and technology-enabled event solutions.

Registered Oice in Pune, Maharashtra, Exhicon has developed expertise across the complete event value chain, including exhibition management, conference organization, event infrastructure, convention services, hospitality, branding, integrated marketing, digital engagement and venue management. The Company has successfully executed numerous national and international exhibitions, conferences, trade fairs, business summits, government events, product launches and corporate events across diverse industry sectors. With a customer-centric approach, strong project execution capabilities and a diversi ed service portfolio, Exhicon has emerged as a comprehensive solutions provider capable of managing projects from concept development to successful execution.

The events, exhibitions, experiential marketing and media solutions industry continues to evolve with increasing demand for professionally managed events, exhibitions, brand activations, corporate events, conferences and integrated experiential solutions. The industry is witnessing greater adoption of technology, digital integration and innovative event formats, creating opportunities for organised and professionally managed service providers.

During the year under review, the Company continued to strengthen its presence in the events and exhibition industry by leveraging its experience, capabilities and integrated service o erings. The Company remains focused on delivering customised and value-added solutions to its clients while expanding its business opportunities.

Historic Insurance Conference: Exhicon Events Breaks Guinness World Record

Managed the General Insurance Festival of India (GIFI), The General Insurance Festival of India (GIFI), organised by Bajaj Allianz General Insurance and supported by Exhicon, achieved a Guinness World Records title for the largest attendance at an insurance conference. Held at Messe Global Pune Laxmi Lawns and organized by Bajaj Allianz General Insurance, the event featured:

Over 250,000 sq.ft. of temporary air-conditioned infrastructure

German-made large span structures and 3 lakh sq. ft. of wooden ooring

Services for 6,000 delegates and 1,000 guests, including food and beverage, technical staging, and 10,000 KW of temporary power

A setup executed by 2,400 skilled workers over 15 days and nights in heavy rain

A 17-acre venue combining semi-temporary and permanent structures

Successfully converted an outdoor venue atmosphere into a record-breaking indoor venue despite adverse weather conditions.

Awards and Recognition

Over the years, Exhicon has earned recognition for its professionalism, innovation and execution excellence in the events and exhibitions industry. The Companys reputation has been built on successfully delivering large-scale exhibitions, conferences and government projects while maintaining high standards of operational eiciency and customer satisfaction.

Indias MICE industry is expected to witness sustained long-term growth, driven by strong economic expansion, increasing corporate investments, government initiatives promoting tourism and convention infrastructure, and Indias emergence as a preferred destination for international business events.

Exhicon is well positioned to bene t from these opportunities through its integrated business model, diversi ed service o erings, experienced management team and expanding infrastructure capabilities. The Company remains focused on strengthening operational excellence, enhancing customer experience, leveraging technology and pursuing sustainable growth while creating long-term value for all stakeholders.

Going forward, Exhicon aims to expand its presence in domestic and international markets, strengthen its leadership in integrated event solutions, and capitalize on emerging opportunities in convention infrastructure, exhibitions, corporate events and destination management. With a strong execution track record, robust client relationships and a clear strategic vision, the Company is well positioned to continue its growth trajectory and reinforce its position as one of Indias leading integrated event and exhibition management companies.

Expanding Capabilities & New Growth Areas

Innovative spirit is re ected in its new service oerings, which include:

Sports Events and Corporate Golf Business Large Corporate Event Catering Brand Communications

Database listing for Exhibition Organizers Business

Govt & corporate MICE (Meetings,Incentives,Conference and Exhibitions)

Helicopter Rides for corporates & religious tourism

Landscaping and MEP Contracting of Events Venue in the UAE

Dedicated Exhibition Business Centre in the UAE

TradefairTimes Arabia (UAEs pioneer Trade Show Magazine)

Tradeshow Media

Real Estate in UAE

B. OPPORTUNITIES AND THREATS:

Opportunities

The events, exhibitions, experiential marketing and media solutions industry continues to o er signi cant growth opportunities, supported by increasing corporate activity, expansion of organised businesses, growth in trade exhibitions and conferences, brand promotion initiatives and increasing demand for professionally managed experiential events.

The key opportunities available to the Company include:

1. Growth in Exhibition and Events Industry

The increasing number of trade fairs, exhibitions, conferences, corporate events and industry-speci c events provides opportunities for the Company to undertake a larger number of projects and expand its business operations.

2. Increasing Demand for Integrated Event Solutions

Clients are increasingly seeking end-to-end solutions covering event planning, exhibition design and execution, infrastructure, branding, fabrication, production, media and related services. The Companys integrated capabilities position it to cater to such requirements and provide comprehensive solutions to clients.

3. Corporate and Brand Experiential Marketing

Companies are increasingly focusing on experiential marketing and direct engagement with customers, business partners and other stakeholders. This creates opportunities for the Company to undertake brand activations, corporate events, product launches and other experiential marketing initiatives.

4. Expansion of Client Base

The Company has opportunities to expand its client base by targeting new industries, corporate customers, government and institutional clients and other organisations requiring exhibition and event-related services.

5. Geographic Expansion

The Company may leverage opportunities to expand its presence across di erent geographical markets, including emerging domestic markets and international markets, subject to business feasibility and market conditions.

6. Technology and Digital Integration

The increasing integration of digital technology with physical events presents opportunities for the Company to o er innovative solutions such as digital engagement, hybrid events, technology-enabled exhibitions, interactive experiences and other technology-driven event formats.

7. Recurring and Long-Term Client Relationships

Successful execution of projects and consistent service quality can enable the Company to develop long-term relationships with clients and generate repeat business. This provides opportunities for improving business visibility and strengthening revenue sustainability.

8. Increasing Professionalisation of the Industry

As clients increasingly prefer professionally managed and organised event service providers, companies with established capabilities, execution experience and integrated service oerings may bene t from the gradual professionalisation of the industry.

9. Cross-Selling of Services

The Companys range of event and exhibition-related capabilities provides opportunities to cross-sell complementary services to existing clients, thereby increasing the value of individual client relationships and improving business eiciency.

10. Strategic Partnerships and Collaborations

Strategic alliances, partnerships and collaborations with industry participants, venues, technology providers, service providers and other stakeholders may enable the Company to access new markets, capabilities and business opportunities.

Threats

While the industry presents considerable growth opportunities, the Companys business is subject to various risks and challenges. The key threats include:

1. Intense Competition

The events, exhibitions and experiential marketing industry is highly competitive, with the presence of established players as well as regional and specialised service providers. Increased competition may exert pressure on pricing, margins and the Companys ability to secure projects.

2. Economic and Business Cycles

Event and exhibition expenditure may be in uenced by overall economic conditions and corporate spending. Economic slowdown, reduced business activity or lower discretionary expenditure may adversely a ect demand for event and exhibition services.

3. Project Execution Risk

The Companys operations involve planning and execution of time-bound projects. Delays, logistical issues, vendor-related challenges, technical diiculties or unforeseen circumstances may aect project execution, costs and pro tability.

4. Cost Fluctuations

The cost of materials, fabrication, manpower, transportation,

The cost of materials, fabrication, manpower, transportation, logistics, technology and other event-related inputs may uctuate. Signi cant increases in operating costs without corresponding pricing adjustments may adversely a ect margins.

5. Dependence on Skilled Manpower

The industry requires skilled personnel for event planning, project management, design, production, fabrication and execution. Shortage or attrition of suitably skilled manpower may aect the Companys ability to execute projects eiciently.

6. Changing Customer Preferences

The events and experiential marketing industry is characterised by changing customer expectations and preferences. Failure to adapt to emerging trends, technologies and innovative event formats may aect the Companys competitiveness.

7. Regulatory and Compliance Requirements

Events and exhibitions may be subject to various regulatory requirements, permissions, licences, safety requirements and local regulations. Changes in applicable laws or increased compliance requirements may result in additional costs or operational challenges.

8. Technology and Digital Disruption

Rapid technological developments may require continuous investment in digital capabilities and technology-enabled solutions. Failure to adopt relevant technologies in a timely manner may result in competitive disadvantages.

9. Cancellation or Postponement of Events

Events may be cancelled, postponed or rescheduled due to circumstances beyond the Companys control, including economic conditions, regulatory restrictions, logistical issues, force majeure events or changes in client requirements. Such events may impact revenues, working capital and pro tability.

10. Vendor and Supply Chain Dependencies

Successful execution of projects may depend on third-party vendors, fabricators, logistics providers, technology partners and other service providers. Any failure or delay by such third parties may aect the Companys ability to deliver projects within stipulated timelines.

Companys Approach to Opportunities and Threats

The Company continues to monitor developments in the events, exhibitions, experiential marketing and media solutions industry and seeks to capitalise on emerging opportunities while appropriately managing associated risks.

The Company intends to focus on strengthening its execution capabilities, maintaining service quality, developing long-term client relationships, adopting relevant technologies, improving operational eiciency and expanding its market presence. The Management regularly evaluates business and operational risks and takes appropriate measures to mitigate their potential impact on the Companys performance.

The Company believes that its experience, integrated service capabilities, customer relationships and focus on quality execution will enable it to eectively address the challenges in the industry and pursue sustainable growth opportunities.

Golf & Lifestyle Venues

Exhicon is expanding its presence in the golf and lifestyle-events segment through the management of premium golf venues, including Lodha Belmondo and Pinewoods in Pune. These venues complement the Companys Venue-as-a-Service strategy and provide opportunities to serve corporate events, weddings, tournaments, networking programmes, brand activations and other curated outdoor experiences.

The Company intends to develop this segment as an ancillary venue and experiential platform by leveraging its existing event-management, hospitality and venue-commercialisation capabilities.

Aviation Logistics & Pilgrimage Mobility

United Helicharters Private Limited (UHPL) represents Exhicons entry into aviation logistics and pilgrimage mobility. During FY2025 26, UHPL achieved a signi cant regulatory milestone with the grant of an Air Operator Permit by the Directorate General of Civil Aviation for commercial non-scheduled air operations.

UHPL also emerged as the successful bidder for the helicopter shuttle service on the Mandakini Valley Shri Kedarnath Ji route. The contract provides an opportunity to build capabilities in pilgrimage mobility while creating a platform for future helicopter charter, tourism and specialised aviation services.

The Company will focus on regulatory compliance, operational safety, eet utilisation and disciplined expansion while evaluating additional opportunities in aviation logistics and passenger mobility.

1.AI-Powered Digitalization Reshaping Air Cargo Logistics: Air freight operators are increasingly adopting AI and automation to optimize booking, routing, and cargo handling.

Digital freight platforms, predictive analytics, and autonomous processing systems are streamlining operations. This trend enhances speed, reduces manual errors, and improves capacity utilization, signi cantly transforming traditional freight practices into tech-enabled, data-driven logistics networks.

The explosive growth of global e-commerce has become a primary driver of the air freight market, as consumers increasingly demand rapid and reliable delivery of goods especially for international orders. Major online retailers and third-party logistics providers prioritize air cargo to meet tight delivery timelines and maintain customer satisfaction. The rise in cross-border transactions and small-parcel volumes has led to increased frequency and capacity utilization of cargo ights. As a result, air freight has become essential for sustaining the speed-driven nature of e-commerce logistics, especially in regions with high online shopping penetration and evolving consumer behaviour favouring instant grati cation.

The growing need to transport time-sensitive cargo such as pharmaceuticals, electronics, high-value machinery, and perishable food items plays a key trend driving the global air freight sector. These goods often require expedited handling, p r e c i s e s c h e d u l i n g , a n d c o n t r o l l e d environments capabilities that air freight uniquely oers. For instance, vaccines and biologics demand strict temperature control and rapid distribution, which has increased investment in specialized cargo planes and cold-chain infrastructure. Industries that rely on just-in-time manufacturing or critical spare parts also contribute to this demand. This necessity drives airlines and freight operators to enhance e iciency, reliability, and technological capabilities in air cargo services.

2 E-commerce Growth Fuels Express Air Freight:

The global surge in e-commerce is signi cantly increasing demand for express air freight services. Consumers expect fast, cross-border deliveries, pushing logistics providers to expand dedicated networks and optimize last-mile solutions. This shift is driving innovation in express shipping, making the global air freight market trends essential for meeting modern retail and customer expectations.

Source: https://www.skyquestt.com/report/air-freight-market

UAE Operations & International Expansion

Exhicons UAE operations provide a platform for expanding its exhibition infrastructure, venue-support and allied contracting capabilities in the Middle East. During FY2025 26, the UAE business continued to support the Groups international exhibition and infrastructure activities, including landscaping, MEP and exhibition-related services.

The Company intends to strengthen its UAE presence by pursuing commercially viable exhibition infrastructure assignments, venue-support contracts and related services while leveraging its regional relationships and execution capabilities.

The UAE platform also provides an opportunity to deepen Exhicons international exhibition ecosystem and support the Companys broader strategy of building recurring and project-based revenue streams outside India.

By sector, residential building captured 43.8% of the UAE construction market share in 2025, whereas infrastructure is forecast to post the fastest 5.23% CAGR through 2031.

By construction type, new-build activity accounted for 76.9% of the UAE construction market size in 2025; renovation is advancing at a 5.79% CAGR to 2031.

By construction method, conventional on-site techniques held 74.3% of the 2025 value, while modular approaches are expanding at a 6.54% CAGR.

By investment source, private outlays formed 65.1% of 2025 spending; public spending is projected to rise at a 5.90% CAGR through 2031.

By city, Dubai led with 47.2% share in 2025; the group of smaller emirates is recording the quickest 6.71% CAGR out to 2031.

Source: https://www.mordorintelligence.com/industry-reports/uae-construction-market

Global Economic Overview

c. SEGMENT WISE OR PRODUCT-WISE PERFORMANCE:

The global economy amid rising trade tensions, policy uncertainty, and shifting geopolitical priorities. It projects global growth to slow as higher taris, weaker trade, and tighter nancial conditions weigh on investment and consumption. In ation is expected to continue easing but at a slower pace than previously forecast. The report highlights signi cant downside risks, including escalating trade con icts, volatile nancial markets, rising public debt, and reduced international cooperation. It recommends stable and predictable trade policies, sound scal and monetary management, and structural reforms to strengthen productivity and resilience.

Outlook

The IMF projects global economic growth to slow from 3.3% in 2024 to 2.8% in 2025, before recovering slightly to 3.0% in 2026. These forecasts are lower than the January 2025 projections due to rising trade tensions, higher taris, and increased global uncertainty, with most countries experiencing downward revisions. Growth in emerging market and developing economies is expected to decline from 4.3% in 2024 to 3.7% in 2025 and 3.9% in 2026.

Global trade growth is expected to slow down in 2025 to 1.7 percentage point, a downward revision of 1.5 percentage point since the January 2025 WEO Update. This forecast re ects increased tari restrictions aecting trade ows and, to a lesser extent, the waning e ects of cyclical factors that have underpinned the recent rise in goods trade.

The integration of AI technologies could lead to knowledge spillovers across industries and regions, fostering innovation and driving down costs globally.

According to the IMFs World Economic Outlook (April 2025), India was projected to remain among the fastest-growing major economies, supported by resilient domestic consumption and continued investment.

Source: https://www.imf.org/-

/media/ les/publications/weo/2025/april/english/text.pdf

Indian Economic Overview

The Indian economy continues to demonstrate remarkable resilience amidst an increasingly challenging global economic environment. According to the International Monetary Fund (IMF) World Economic Outlook (April 2025), India remains the fastest-growing major economy in the world, supported by strong domestic demand, prudent macroeconomic policies, sustained public investment, and ongoing structural reforms. While global economic activity has moderated due to heightened trade policy uncertainty, geopolitical tensions, and tightening nancial conditions, Indias growth continues to be driven primarily by domestic factors, making it relatively less vulnerable to external shocks than many export-dependent economies.

Indias growth momentum has been underpinned by robust private consumption, particularly in urban areas, supported by improving labour market conditions, rising incomes, and sustained government spending on infrastructure development. Public capital expenditure has remained a key growth driver, stimulated private investment and improved logistics, transportation, and industrial competitiveness. The services sector, particularly information technology, nancial services, telecommunications, healthcare, and professional services, continues to contribute signi cantly to economic output and employment. At the same time, manufacturing activity has bene ted from government initiatives aimed at strengthening domestic production and integrating India more deeply into global supply chains.

The countrys macroeconomic stability has been supported by prudent scal and monetary policies. In ationary pressures have moderated compared with previous years due to easing global commodity prices and improved supply chain conditions, although food price volatility remains a concern due to weather-related disruptions. The Reserve Bank of India (RBI) has maintained a cautious monetary policy stance to ensure price stability while supporting sustainable economic growth. The banking sector remains well-capitalized, with improved asset quality and healthy credit growth, providing continued support to investment and economic expansion.

Government-led structural reforms continue to strengthen Indias long-term growth potential. Initiatives such as the Production Linked Incentive (PLI) Scheme, National Infrastructure Pipeline, PM Gati Shakti programme, digital public infrastructure, GST implementation, and continued emphasis on ease of doing business are expected to improve productivity, encourage private investment, and enhance manufacturing competitiveness. Furthermore, increasing digitalization, expanding nancial inclusion through digital payment systems, and improvements in tax administration continue to strengthen economic eiciency and formalization of the economy.

Outlook:

The IMF projects Indias real Gross Domestic Product (GDP) to grow by 6.2% in 2025 and 6.3% in 2026, making India the fastest-growing major economy globally despite a slight moderation from previous forecasts. The downward revision primarily re ects weaker global demand and increased uncertainty arising from rising trade tensions rather than deterioration in Indias domestic economic fundamentals.

Domestic demand is expected to remain the principal engine of growth over the medium term. Private consumption is anticipated to remain resilient, supported by rising household incomes, improving employment conditions, and continued urban demand. Rural consumption is also expected to strengthen gradually with improved agricultural performance and government support measures. Investment activity is likely to remain robust owing to sustained public infrastructure spending, increasing private sector participation, healthy corporate balance sheets, and improved banking sector credit availability.

The manufacturing sector is expected to bene t from policy measures promoting domestic production, supply chain diversi cation, and foreign direct investment. Simultaneously, Indias services sector is expected to continue performing strongly, supported by digital transformation, growing demand for business services, nancial services, information technology exports, healthcare, and tourism.

In ation is projected to remain broadly within the Reserve Bank of Indias target range over the forecast period. Lower energy prices, easing supply-side constraints, and prudent monetary policy are expected to help contain in ationary pressures. Nevertheless, food in ation remains susceptible to adverse weather conditions and climate-related disruptions, which could temporarily aect overall price stability.

Indias external sector remains relatively resilient. Although global trade growth has slowed due to heightened tari measures and increasing policy uncertainty, Indias diversi ed export base, strong remittance in ows, expanding services exports, and comfortable foreign exchange reserves provide important buers against external vulnerabilities. Continued foreign direct investment in ows are expected to support capital formation and technological advancement.

S o u r c e : h t t p s : / / w w w . i m f . o r g / -/media/ les/publications/weo/2025/april/english/text.pdf

Global Event & Exhibition Market Industry Outlook: 2026 2031

According to Mordor Intelligence, the global event and exhibition market was valued at approximately USD 57.17 billion in 2025 and is estimated at USD 60.16 billion in 2026, with the market projected to reach USD 77.62 billion by 2031 at a CAGR of approximately 5.23% during 2026 2031.

Corporate budgets, hybrid-format adoption, and sustainability mandates jointly sustain demand while reshaping business-event design. Live attendance rebounded in 2024 and early-2025, supported by rising travel spend and venue investments. Technology platforms, especially those embedding AI, now underpin nearly every stage of event planning. Infrastructural build-outs in the Gulf and ASEAN nations increase venue supply, pressuring established Western destinations to innovate. Consolidation among organizers and venue operators accelerates, signalling a shift toward scale-driven eiciencies and tighter supplier ecosystems.

Source: https://www.mordorintelligence.com/industry-reports/event-and-exhibition-market

Market Drivers

1. Rapid Rebound of In-Person Business Travel Budgets

Corporate travel outlays rose sharply during 2024, and 42% of companies budgeted higher spending for 2025 compared with 2024. Conference attendance intentions also improved; 60% of business travelers planned at least one trade-show visit in 2024, re ecting renewed emphasis on face-to-face networking. Longer booking lead times-averaging 53 days for international trips-show planners locking in rates early to manage cost uncertainty. The revived spend broadened demand beyond primary hubs, lifting secondary cities where venue costs remain lower. Resulting volume uplift has already owed into premium meeting spaces, AV services, and specialized logistics suppliers.

2. Technology-Enabled Hybrid Formats Expanding Attendee Reach

Organizers have shifted from emergency virtual solutions to implementing mature hybrid strategies. Virtual platforms are increasingly being adopted, driven by advancements in AI-powered matchmaking and content personalization, which signi cantly enhance attendee satisfaction. Features like real-time translation and AR/VR integrations are breaking down geographic and linguistic barriers, enabling broader audience engagement without substantial cost increases. Sponsors are showing greater interest in premium virtual booths due to their ability to generate valuable, data-driven leads. Hybrid event structures are proving eective in generating additional revenue while aligning with ESG goals and addressing travel budget constraints.

3. Corporate Sustainability Mandates Shifting Toward Carbon-Neutral Events

Sustainability considerations are increasingly in uencing venue selection, event design and procurement decisions, particularly among multinational corporations and organised event stakeholders. The European Corporate Sustainability Reporting Directive requires Scope 3 emission disclosure, compelling companies to quantify event footprints. ISO 20121 adoption accelerated as planners sought proven frameworks for waste, energy, and community impact management. Venues with on-site renewable energy and zero-waste certi cations gained preference, and carbon-o set packages became standard feature sets. This shift dierentiates suppliers that can furnish audit-ready data, turning sustainability into a competitive lter rather than a peripheral add-on.

4. Large-Scale Infrastructure Build-Outs in Gulf and ASEAN Markets

Dubai committed USD 2.7 billion to enlarge Expo Citys exhibition complex, scheduled for phased completion by 2031. Marina Bay Sands expansion, entering nal design in 2024, will add a 15,000-seat arena and high-end events and exhibition or Meetings, Incentives, Conferences and Exhibitions (MICE) facilities by July 2029. Parallel projects in Beijing and Riyadh multiply available gross oor area, reducing per-square-foot rental costs and inviting global organizers to rotate events away from congested Western centers. Government incentives, such as visa-on-arrival schemes and tax holidays, layer additional attraction for corporate planners.

Source: https://www.mordorintelligence.com/industry-reports/event-and-exhibition-market

Market Segmentation

1. By Service Type: Technology Services Accelerate Amid Planning Consolidation

Event Planning and Management providers held 25.55% of 2025 MICE market size, re ecting planners need for integrated expertise across venue logistics, compliance, and attendee engagement. Audio-Visual and Technology Services exhibit a 6.78% CAGR outlook to 2031, fueled by demand for high- delity streaming, XR experiences, and on-site bandwidth. Venue Rental remains indispensable but faces margin compression as new capacity comes online in emerging regions. Transportation and Logistics suppliers navigate rate volatility, requiring dynamic pricing tools.

Accommodation partners reposition through loyalty integrations and extended-stay packages that dovetail with

“bleisure” trends. Food and Catering operators shift menus toward locally sourced and plant-forward oerings to satisfy ESG metrics. Technology overlays, including AI venue-sourcing and predictive analytics, now dierentiate full-service agencies. Consequently, service portfolios evolve from siloed line items toward bundled, data-driven platforms optimized for end-to-end event life cycles.

2. By Venue Type: Convention Centers Lead While Unconventional Spaces Surge

Convention Centers accounted for 43.73% of 2025 MICE market size, re ecting their scale economies and embedded service ecosystems. However, Outdoor/Unconventional Venues are projected to rise 6.95% CAGR through 2031, mirroring corporate appetite for experiential, social-media-friendly settings. Hotels and Resorts leverage embedded lodging to secure multi-day programs, while Corporate Owned Facilities gain renewed investment as cost-control instruments. The MICE market share enjoyed by convention centers could dilute over time as younger audiences favor authenticity and unique aesthetics. Venues therefore upgrade 5G connectivity, modular designs, and backstage infrastructure to compete on exibility. Environmental credentials have become a key selection lter; rooftops, repurposed warehouses, and nature-integrated properties stand out when they demonstrate renewable energy sourcing and smart-waste systems.

Technological readiness is no longer optional. Organizers demand symmetrical 1 Gbps connectivity and native integration with virtual-event software. Properties that cannot deliver tech parity cede demand to adaptable spaces. Consequently, capital expenditure priorities in 2025 focus on ber backbones, interactive LED installations, and AI-driven crowd- ow analytics.

3. By Industry Vertical: IT and Telecoms Dual Leadership Drives Innovation

IT and Telecom secured 17.44% MICE market share in 2025 and is on a 6.22% CAGR track through 2031. Continuous product-cycle launches, developer conferences, and partner ecosystems underpin volume. Healt hcare and Pharmaceuticals follow closely, buoyed by continuing-education mandates and R&D showcases. BFSI sponsors programs around ntech and regulatory compliance, though macro-economic uncertainty tempers short-term growth. Automotive and Manufacturing shift content toward electri cation and supply-chain resilience. Government and Public Sector gatherings, including the COP 30 Summit, prioritize climate-action deliberations. Cross-industry events emerge around sustainability and digital transformation, highlighting convergence themes. The MICE market size linked to IT and Telecom is primed for further expansion as 5G, AI, and cybersecurity remain headline drivers of enterprise agendas.

Technology rms also act as early adopters of carbon accounting and hybrid architecture. Their requirements cascade through supplier contracts, accelerating the broader markets adoption of emission-tracking tools and immersive tech layers. Providers that deliver veri able green practices and robust digital infrastructure stand out when courting tech-sector budgets.

Source: https://www.mordorintelligence.com/industry-reports/event-and-exhibition-market

Future Outlook

Despite continuing industry challenges, the global event and exhibition market is estimated at USD 60.16 billion in 2026 and is projected to reach USD 77.62 billion by 2031.

Source: https://www.mordorintelligence.com/industry-reports/event-and-exhibition-market

Market Overview

According to Mordor Intelligence, the Indian event and exhibition market was valued at approximately USD 5.69 billion in 2025 and is estimated to reach USD 9.04 billion by 2031, with a CAGR of approximately 8.05% during 2026 2031.Capacity additions at venues such as Bharat Mandapam and Jio World Convention Centre, government incentives under the “Meet in India” program, and a corporate pivot toward experiential marketing reinforce the markets growth runway. International organizers view India as a cost-competitive gateway to South Asia, while domestic operators bene t from rising discretionary spending and an expanding base of small and medium exhibitors. Hybrid formats are broadening audience reach, although physical shows remain the revenue backbone because they support tactile product demonstrations and face-to-face deal-making. Demand for net-zero venues is accelerating, aligning with multinational ESG mandates and further dierentiating newly built facilities.

India Event and Exhibition Market Report Scope

The Indian event and exhibition market refers to the dynamic industry in India encompassing the organisation and hosting of events, trade shows, conferences and exhibitions.

The Indian event and exhibition market is segmented by type (B2B, B2C and mixed/hybrid), revenue stream (exhibitor fees, sponsorship fees, entrance fees and services), and end-user industries such as consumer goods and retail, automotive and transportation, industrial, entertainment, real estate and property, hospitality, healthcare and pharmaceuticals.

Growth Drivers and Opportunities

1. Accelerating Government-Led MICE Infrastructure Build-Out

Central and state authorities are investing in landmark convention facilities such as Bharat Mandapam, whose 13,500-seat capacity and 5G-ready backbone set a new regional benchmark. Coupled with the creation of city-level MICE Promotion Bureaus, this pipeline eases historical space constraints, attracts larger global shows, and catalyzes hotel and airline traic. Delhi Mumbai expressway improvements shorten freight lead times for mobile exhibits, and dedicated freight corridors reduce handling costs for heavy engineering shows. Over the medium term, those assets are expected to lift venue utilization rates and underpin price discipline for oor-space rentals. As publicly funded venues embed ber connectivity and modular halls, organizers gain exibility to stage concurrent events and monetize ancillary services. These developments collectively add roughly 2.1 percentage points to the forecast CAGR.

2 . Rapid Brand Spending Shift from ATL to Experiential

Marketing

Indian advertisers allocated USD 19 billion to paid media in 2024, with digital formats already absorbing 57% of budgets. [1] Marketers now prioritize measurable in-person engagements to complement online funnels, favoring exhibitions that integrate data capture and mobile commerce. Case studies such as AB InBev Indias owned festivals illustrate how brands can extend dwell time and command higher ticket prices than traditional sponsorships. Organizers respond by bundling lead-gen analytics and on-site content creation studios, allowing exhibitors to justify bigger stand designs. The spending realignment is most visible in Mumbai and Bengaluru, where technology and consumer-packaged-goods rms seek omnichannel touchpoints. These dynamics add an estimated 1.8% lift to CAGR over the next two years.

3. Post-Pandemic Revenge Travel Fueling B2C Fairs and Festivals

Domestic leisure trips rebounded strongly after mobility restrictions eased, prompting organizers to revive consumer shows ranging from comic conventions to food festivals. The Maha Kumbh 2025 drew 660 million visits, underscoring the countrys capability to host mega gatherings. Brands leveraged drone displays and pop-up branches to reach audiences at scale, validating exhibitions as cost-e ective engagement channels. Urban venues adopted crowd- ow analytics to manage peak loads, while tier-1 cities upgraded metro links to ease attendee access. The experiential pull stimulates ticket sales and ancillary retail, supporting 1.5% incremental CAGR in the short term.

4. Corporate Decarbonization Targets Raising Demand for Net-Zero Venues

Mahindra Group and Johnson Controls launched a Net Zero Buildings Initiative that supplies toolkits for convention centers to cut operational emissions. [2] RX is committed to net-zero carbon events by 2040 and now screens venues on energy mix and waste practices. Facilities securing IGBC Platinum certi cation gain preferred-vendor status with multinationals, enabling premium pricing. Venue retro ts encompass solar rooftops, LED lighting, and AI-driven HVAC, lowering lifetime operating costs and freeing budget for digital infrastructure. Although the adoption curve is long, ESG alignment contributes 0.9% to long-term CAGR.

Source:h_ps://www.mordorintelligence.com/industry-reports/event-and-exhibi]on-market-india

Source:h_ps://www.mordorintelligence.com/industry-

reports/event-and-exhibi]on-market-india