Millennium Beer Industries Ltd merged Share Price directors Report
MILLENNIUM BEER INDUSTRIES LIMITED
ANNUAL REPORT 2009-2010
DIRECTORS REPORT
To
The Members,
MILLENNIUM BEER INDUSTRIES LIMITED
Your  Directors  have pleasure in presenting their Annual  Report  together 
with  the audited accounts of your Company for the financial year ended  on 
March 31, 2010.
FINANCIAL RESULT                                        Rupees in Millions
Sr. Particulars                                 Current Year Previous Year
No.                                                2009-2010     2008-2009
1. Sales & other Income                                2,911         2,386
2. Expenditure                                         2,984         2,518
3. Profit/(Loss) After depreciation                     (73)         (132)
4. Less: Adjustment for taxes / Deferred Taxation          -           (1)
5. Balance carried to Balance Sheet                     (73)         (133)
6. Accumulated Losses                                (2,140)       (2,067)
7. Net Worth                                           (235)         (162)
CAPITAL:
There  has  been no change in the share capital of the Company  during  the 
year  ended  March 31, 2010. The authorized share capital of  your  Company 
stands at Rs.196 crore comprising of 1.9 crore Preference Shares of  Rs.100 
each  and 6 crore Equity Shares of Re.1/- each. The issued, subscribed  and 
paid-up  share  capital  as  on March 31, 2010  stood  at  Rs.190.48  crore 
comprising of 1.85 crore Cumulative Redeemable Preference Shares (CRPS)  of 
Rs.100 each and 5.48 crore equity shares of Re.1 each.
DIVIDEND:
In  view  of loss incurred during the year, your  Directors  express  their 
inability to recommend any Dividend for the year 2009-2010.
MANAGEMENT DISCUSSION AND ANALYSIS
INDUSTRY OVERVIEW:
The  per  capita consumption of beer in India continues to be very  low  as 
compared  to other countries. There has been a steady growth in the  Indian 
Beer Industry of about 15% per year over the last five years, with Industry 
volumes  crossing 200 million cases in financial year 2009-2010 from  about 
100  million  cases  in financial year 2003-2004.  Considering  the  Indian 
demographics, with around 70% of the population below the age of 30  years, 
growing  income  and increasing international influence,  the  industry  is 
expected to maintain if not exceed, its growth at present rate.
The  Indian market infrastructure is a barrier to higher growth. In  India, 
alcohol  is  available in around 65,000 outlets including shops,  bars  and 
restaurants  which  translates  to  roughly one  outlet  for  every  18,000 
residents,  whereas the global average for the same is one outlet  per  250 
residents  and the corresponding figure for China is one outlet  for  every 
300  residents. For instance, in urban conglomeration like Greater  Mumbai, 
there  are  around  2,500  outlets while in  Shanghai,  which  has  similar 
population  base,  the  number of outlets selling  alcohol  is  18,000.  An 
encouraging development is that in some cities, like Mumbai, the government 
has  started  to  issue licenses for outlets to sell beer  and  wine  only, 
delinking it from the sale of Spirits.
Taxation is another major factor which adversely affects the India  brewing 
industry.  In  India,  all  the alcoholic  beverages  are  taxed  uniformly 
irrespective of their alcohol content. Consequently, same rate of  taxation 
is  applied  for  spirits,  lager beer, strong  beer  and  other  alcoholic 
beverages,  resulting  in higher price for beer relative  to  high  alcohol 
beverages. Across the globe, levies on beer are typically at half the  rate 
applicable  to spirits, providing an incentive for consumers towards  lower 
alcohol beverages.
Due to the prevalent excise taxation structure, the majority of Indians who 
consume alcohol prefer to purchase spirits over beer as it contains  higher 
alcohol  at  a  similar  price.  Therefore  in  India,  unlike  most  other 
countries,  consumption  of spirits is higher than beer. Some  states  have 
recently started to delink beer taxation from spirits, thereby promoting  a 
logical growth in the future.
Taxation  &  Regulation  of  alcohol  being  a  State  subject  under   the 
Constitution  of  India,  each  State  has  separate  set  of  regulations, 
restrictions  and  taxation  structure for the  alcoholic  beverages.  Some 
States  also  impose high export duties and restrictions on the  export  of 
beer outside the State. Even the sales & distribution structure varies from 
State  to State as some markets are open while in most States primary  sale 
is canalized through State controlled corporations.
Over last 5 years, a plethora of foreign brands have entered the Country as 
100%  Foreign Direct Investment is permitted thereby increasing the  choice 
of  brands  and competition. All major global brewers are  now  present  in 
India.
OUTLOOK:
While  multinational companies are expected to increase competition in  the 
premium  beer  segment, established domestic brands have the  advantage  of 
having  an  established brand equity. Several  international  brewers  have 
currently   built  brand  associations  and  are  marketing  their   brands 
aggressively  through  various point-of-sale  promotions  throughout  their 
distribution  networks. Your Company has the benefit of a strong  route  to 
market combined with Indias leading brands.
A double digit growth rate is expected for the coming years, resulting from 
the increase in disposable income and the growth of consumers entering  the 
legal drinking age.
On-trade  sales  are expected to grow considerably with  growing  affluence 
among  young  consumers together with the culture of frequenting  pubs  and 
clubs  that  is now spreading to second-tier cities.  Off-trade  sales  are 
meanwhile  expected  to  be boosted by the  gradual  deregulation  of  beer 
retail, through supermarkets/hypermarkets and beer & wine licenses.
OPERATIONS SALES:
During  the  year under report your Company sold 1,022,910 HL  of  beer  as 
against 823,596 HL in the previous year representing a growth of 24.2%. The 
industry, grew by 10% during the same period. Net sales for the year  2009-
2010  stood  at Rs. 2,855 million as compared to Rs. 2,342 million  in  the 
previous  financial  year  reflecting an increase of 22%.  The  growth  was 
driven mainly by improved product mix and higher realization.
MANUFACTURING AND OTHER OPERATING EXPENSES:
Manufacturing expenses for the year under review stood at Rs.2,027  million 
constituting  71% of total expenses as compared to Rs.1,679 million in  the 
previous  year constituting 66.8% of the total expenses. Your  Company  has 
undertaken  market  focused initiatives and internal  measures  to  contain 
costs and improve margins.
A  significant increase in price of the second hand bottles on  account  of 
hoarding by bottle traders has adversely affected manufacturing costs.  The 
units  of  have  installed  solid fuel boilers  which  has  resulted  in  a 
reduction  of fuel cost. The units are continuously improving  efficiencies 
in   the  brewing  process  as  well  as  packing  thereby   reducing   the 
manufacturing costs.
PERSONNEL EXPENSES:
Personnel  expenses  during  the year under report  was  Rs.81  million  as 
compared  to  Rs. 68 million previous year. Personnel expenses  during  the 
year under review represented 2.8% of net sales.
SELLING AND BRAND PROMOTION EXPENSES:
During  the  period  under  review, your Company has  spent  26.5%  of  net 
realizations from sales on selling and brand promotion exercise as compared 
to 23.2% of net sales spent in the previous year.
Your Company has been carrying out various promotional activities in  major 
cities  across  the country in order to enhance visibility  of  its  brands 
Sandpiper  & Zingaro. A new campaign reflecting the rich  culture,  history 
and heritage of Rajasthan has been launched for the brand Bullet.
PROFIT BEFORE INTEREST, DEPRECIATION AND TAXATION:
The Profit before Interest, Depreciation and Taxation (PBIDT) for the  year 
under review stood at Rs.114.3 million as against Rs. 56.9 million previous 
year  reflecting  an  impressive  increase of more  than  double  over  the 
previous  year.  This increase in PBIDT is resulting  from  strong  revenue 
growth and sustained investment behind your Companys brands.
INTEREST AND DEPRECIATION:
Your Company paid Rs.38.3 million as interest during the year in comparison 
to Rs. 52 million paid during the previous year. Depreciation for the  year 
was Rs.151.0 million as against Rs.136.6 million in the previous year.
POSITION OF PROFITABILITY:
The net loss before tax of your Company has been reduced to Rs.72.6 million 
as compared to a loss of Rs.132.0 million in the previous year reflecting a 
decrease  in  loss of 45%. The overall net worth of your Company  is  still 
negative and is expected to improve gradually over a period of time.
SCHEME OF REHABILITATION:
The  Scheme of Rehabilitation of your Company sanctioned by the  Board  for 
Industrial and Financial Reconstruction (BIFR) is under implementation.
OPPORTUNITIES & THREATS:
With  growing  demand,  the domestic production of beer  is  on  the  rise. 
International  brewers have established breweries across India in order  to 
extend their brand presence to more States. With these international brands 
starting  domestic  production  in India, indigenous brands  such  as  your 
companys face competition. International premium lager is growing steadily 
(though   on  a  smaller  base)  as  the  companies  have  expanded   their 
distribution across India, and have launched several new brands during  the 
year under review.
India  is predominantly a spirits market and beer is a minority  preference 
for  those  who  consume  beverage alcohol. The  low  penetration  in  beer 
consumption in comparison to international levels offers the expectation of 
substantial  and  sustainable growth in demand for beer in years  to  come, 
particularly  given  the youthful age of Indias populace. It  is  expected 
that  gradually  there will be a deregulation in the Indian  beer  industry 
too, giving it a boost.
Foreign  brewers have been eyeing the Indian market for some years  now  as 
India is widely acknowledged to be the last untapped big growth market.
RISKS AND CONCERNS:
The  Indian beer industry is plagued with a myriad of taxes &  levies  that 
vary  from  State to State. These along with price  regulation,  inadequate 
market infrastructure and restrictions in interstate movement of beer, pose 
a great challenge for the industry.
Unlike most developed countries where beer is less regulated and  available 
freely, high level of regulation and higher end consumer price hampers beer 
sales in India.
Uniform tax regime for beer in all States will be a boon for the  industry. 
If  implemented,  it  will  help the beer  industry  by  rationalizing  end 
consumer  prices in all States, as is in the case of other consumer  goods. 
Globally,  the  policy of uniform taxation has been a  success  because  of 
inherent  positive  implications  on Government  revenue.  In  addition  to 
economic  contribution, a uniform tax structure will also create  increased 
agro linkages that are beneficial to a country like India.
It is important to realize that the beer sector can contribute immensely to 
the  agricultural sector, as beer is an agro-based product. Barley  farmers 
particularly stand to benefit from the growth of the beer sector.
Additionally, the continuing control on pricing as exercised by a number of 
State Governments has resulted in our inability to raise prices on most  of 
our sales. This has had a direct bearing upon the Companys  profitability. 
As this challenge continues in the current financial year, it has  resulted 
in  a  number  of  key  markets  becoming  unattractive  from  a  financial 
perspective.
Excessive regulation and further extensions of Government intervention,  in 
the  areas  of  distribution  and pricing,  is  affecting  the  growth  and 
profitability  of the industry as well as restricting Government  revenues. 
In  addition, restrictions on advertising and licensing of  retail  outlets 
continue to present challenges to the Industry.
Inclusion  of  alcoholic  beverages into Goods and  Service  Tax  (GST)  is 
uncertain. Non-inclusion of alcoholic beverages in purview of GST would  be 
against  the fundamental concept of GST and could have a material  negative 
impact.  However,  even if it is included there may  be  material  negative 
impact on input cost.
INTERNAL CONTROL SYSTEM:
Your Company has established a robust system of internal controls to ensure 
that assets are safeguarded and transactions are appropriately  authorized, 
recorded and reported. Internal Audit evaluates the functioning and quality 
of   internal  controls  and  provides  assurance  of  its   adequacy   and 
effectiveness  through periodic reporting. Your Companys internal  control 
systems  are adequate and are routinely tested and certified  by  statutory 
and  internal auditors. The process adopted provides  reasonable  assurance 
regarding  the effectiveness and efficiency of operations,  reliability  of 
financial reporting and compliance with applicable laws and regulations.
In order to continuously upgrade the internal control system, to be in line 
with International best practice and to ensure total corporate  governance, 
your  Company has implemented risk assessment, control self assessment  and 
legal  compliance  management systems. These have been updated  during  the 
year under review.
The internal control system evaluates adequacy of segregation of duties and 
reliability  of management information systems, including controls  in  the 
area of authorization procedures and steps for safeguarding assets. Planned 
periodic reviews are carried out for identification of control deficiencies 
and  opportunities  for  bridging  gaps  with  best  practices  along  with 
formalization of action plans to minimize risks.
Your Company believes that the overall internal control system is  dynamic, 
and  reflects  the current requirements at all times, hence  ensuring  that 
appropriate procedures and controls, in operating and monitoring  practices 
are in place.
Internal  Audit  reports  to the Audit  Committee  and  recommends  control 
measures from time to time.
CORPORATE SOCIAL RESPONSIBILITY:
Corporate  Social  Responsibility  has  become  an  integral  part  of  the 
organizational philosophy in the company. Primary Health, Primary Education 
and Water continue to be the areas of focus. In Dharuhera, your Company had 
adopted  the  Government  Primary  School  and  its  long  term  engagement 
continues with them. During the year, your Company supported the school  by 
not  only  providing educational aids and supplementing mid day  meals  but 
also enhanced the quality of education imparted by deploying more teachers. 
It is because of your Companys initiatives that the enrolment figures have 
increaed from 33 in 2007 to 73 in 2010. The Aurangabad unit of your Company 
has  planted  about 150 trees around the boundary wall to develop  a  green 
belt  around  the plant. Also, the unit is in the process of setting  up  a 
Primary Health Centre and drinking water facility for the nearby village.
HUMAN RESOURCES:
People  continue to be the focal point of the  organizations  development. 
The  Human  Resource  agenda  for the year was  to  strengthen  its  people 
capability  and  thus enhancing its people productivity. During  the  year, 
your  Company  invested significant time and effort in evaluating  the  job 
requirements  and identifying individual developmental needs based  on  the 
same. the organization also completed the succession planning exercise that 
has enabled us to fill critical positions internally.
Your  Company  continued to significantly improve the  performance  in  the 
areas  of  productivity and safety by means of focused  inititatives.  Your 
Company maintained harmonious employee relations during the year.
As on March 31, 2010, the total employee strength of your Company stands at 
212.  Your  Directors  place on record their sincere  appreciation  to  all 
employees  for  their contribution towards the continuous  success  of  the 
organization.
DIRECTORS:
Mr. P Subramani and Mr. S R Gupte retire by rotation at the ensuing  Annual 
General   Meeting   and  being  eligible,  have  offered   themselves   for 
reappointment.
Brief  resume  of Mr. Subramani and Mr. Gupte form part  of  the  Corporate 
Governance  Report  annexed herewith in terms of Clause 49 of  the  Listing 
Agreement with the Stock Exchanges.
SUBSIDIARY:
Millennium Alcobev Private Limited [MAPL] holds 88.95% of the Equity  Share 
Capital and hence your Company is a subsidiary of MAPL.
Your Company does not have any subsidiary.
PARTICULARS OF EMPLOYEES:
None  of  the  employees of your Company draw  remuneration  exceeding  the 
limited  prescribed under Sub-section (2A) of Section 217 of the  Companies 
Act, 1956.
LISTING REQUIREMENTS:
The  Equity Shares of your Company are listed on Stock Exchanges at  Mumbai 
and  Delhi. The listing fees have been paid to all the Stock Exchanges  for 
the  year  2010-2011. Your Company has made an application with  the  Delhi 
Stock  Exchange Limited for voluntary delisting of its equity shares  which 
is pending approval.
CORPORATE GOVERNANCE:
In  terms  of  Clause 49 of the Listing Agreement, a  separate  section  on 
Corporate  Governance is attached to this report and forms part thereof.  A 
certificate from the Company Secretary in Practice as to the compliance  of 
the  provisions  of  the  said  Clause 49  is  attached  to  the  Corporate 
Governance Report.
CASH FLOW STATEMENT:
A Cash Flow Statement for the year ended March 31, 2010 is appended.
FIXED DEPOSIT:
Your Company has not taken, solicited/received any deposit from public.
AUDITORS:
M/s  Price Waterhouse, Statutory Auditors hold office until the  conclusion 
of the ensuing Annual General Meeting and are eligible for re-appointment.
AUDITORS REPORT:
The Auditors have not made any qualification in their report for the period 
under review.
PARTICULARS  OF CONSERVATION OF ENERGY, TECHNOLOGY ABSORPTION  AND  FOREIGN 
EXCHANGE EARNINGS AND OUTGO:
Particulars with respect to Conservation of Energy, Technology  Absorption, 
Foreign Exchange Earnings and Outgo as required under Section 217(1)(e)  of 
the  Companies Act, 1956 read with Companies (Disclosure of Particulars  in 
the Report of Board of Directors) Rules, 1988 are furnished as Annexure  to 
this Report and forms part of it.
DIRECTORS RESPONSIBILITY STATEMENT:
Pursuant  to  Section  217(AA) of the Companies Act, 1956,  your  Board  of 
Directors report that:
1.  in  the preparation of the Annual Accounts, the  applicable  accounting 
standards  have  been followed along with proper  explanation  relating  to 
material departures, if any;
2. accounting policies have been selected and applied consistently and that 
the judgments and estimates made are reasonable and prudent so as to give a 
true  and fair view of the state of affairs of your Company at the  end  of 
the financial year and of the loss of your Company for that period;
3.  proper  and  sufficient  care has been taken  for  the  maintenance  of 
adequate  accounting  records  in accordance with  the  provisions  of  the 
Companies  Act, 1956, for safeguarding the assets of your Company  and  for 
preventing and detecting fraud and other irregularities;
4. the annual accounts have been prepared on a going concern basis. 
ACKNOWLEDGEMENTS:
Your Directors wish to place on record their appreciation for the continued 
support received from shareholders, banks and financial institutions.  Your 
Directors  are  also  grateful  to  the  Companys  business  partners  and 
customers  for  their  continued  support  and  patronage.  Finally,   your 
Directors  wish to acknowledge the support and contribution on the part  of 
all employees who constitute our most valuable asset.
                                   By order of the Board,
Place: Bangalore                   P. Subramani        Anup Kumar Das
Date : July 20, 2010               Director            Whole-time Director
Annexure to the Directors Report
Particulars  pursuant to Section 217(1)(e) of the Companies Act, 1956  read 
with the Companies (Disclosure of Particulars in the Report of the Board of 
Directors) Rules, 1988 and forming part of the Directors Report.
A. CONSERVATION OF ENERGY:
* By synchronizing operation of brewing and bottling considerable amount of 
energy has been saved.
*  Monitoring of work in progress during off season has saved  considerable 
amount of energy.
* On account of removal of bottleneck in the brew house, the average number 
of  brews  per day has increased from 7.75 to 8, this has  also  helped  in 
energy conservation.
*  The  line  efficiency  of  bottling  line  has  been  increased  by  3%, 
consequently, improving energy conservation.
*  Variable  Frequency Drive for Boiler fans  installed  reducing  electric 
energy.
Water and Effluent Discharge:
*  Due  to  removal  of bottleneck and monitoring  of  section  wise  water 
consumption,  the consumption of water has reduced,  consequently  reducing 
the quantity of effluent discharge.
*   The Effluent Treatment Plant has been upgraded to take  the  additional 
loads to comply with the statutory requirements.
*  Alternate Fuel Boilers installed at both the units leading to  reduction 
in energy cost.
*  Coil  cooler  has  replaced the conventional  radiators  on  the  diesel 
generator set at Dharuhera unit for better efficiency.
* Soft starters installed on Refrigeration compressors to prevent  starting 
surge and reduce maximum demand of electricity in Aurangabad unit.
B. TECHNOLOGY ABSORPTION:
*  Your  Company  continues to use latest  Quality  control  equipments  in 
process thereby ensuring improvement in Quality.
*  Periodic guidance is being sought from the centralized R & D  Department 
of  United  Breweries  Limited  to  understand  and  implement  the  latest 
technological advances in brewing.
*  New  Automated  Mash Kettle with improved  agitor  design  installed  at 
Aurangabad unit. 
Health, Safety and Environment:
* Waste Minimization program has been initiated.
* Medical check up of all employees done.
C. FOREIGN EXCHANGE EARNINGS & OUTGO:
Foreign Exchange earned  : Nil 
Foreign Exchange used    : Nil
                                   By order of the Board,
Place: Bangalore                   P. Subramani        Anup Kumar Das
Date : July 20, 2010               Director            Whole-time Director