Business Wire India
Ahead of 75th year of Independence Day celebrations, Bajaj Allianz Life Insurance, one of India’s leading private life insurers, has rolled out
#PlankToThank, the latest edition of its widely popular and participated, health initiative.
For every #PlankToThank video or picture uploaded by participants on social media, Bajaj Allianz Life Insurance will contribute towards a program aimed at facilitating entrepreneurship amongst ex-servicemen. The re-skilling program addresses the challenges of technical skills, access to capital and mentoring, when the ex-armed personnel initiate entrepreneurship post-retirement. The company would be monetarily contributing to the re-skilling program designed and implemented by iCreate India.
Commenting on the initiative, Mr. Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, said, “
The Plank initiative, now in its third edition, has now become a driver of India’s purposeful fitness movement. Coinciding the momentous occasion of India’s 75 Years of Independence, the initiative is an ultimate celebration through expression of gratitude for the real heroes of India. We are confident of a wide enthusiastic participation that captures the enormous respect and love Indian Armed Forces have amongst 1.4 Billion Indians.”
Watch the video here:
https://youtu.be/kgN6lf8HZsA
To promote good health and fitness, the company has been conducting the unique high-engaging Plank initiative since 2018, also contributing towards societal causes in association with relevant partners. The first edition, #36SecPlankChallenge, was linked to curing heart disorders amongst economically disadvantaged kids in collaboration with Hrudaya Foundation. The second edition, #PlankForIndia, supported the young Indian Olympians in association with OGQ.
36Sec Plank Challenge Video: www.youtube.com/watch?v=BB8RO48rRdE
Plank for India Video: www.youtube.com/watch?v=M0OtjPYGdsM
About Bajaj Allianz Life Insurance Company Limited
Bajaj Allianz Life Insurance is one of India’s leading and fastest growing private life insurers. The company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institution and Allianz SE, one of the world’s leading asset manager and insurer.
Commencing its operations in 2001, Bajaj Allianz Life has expanded its presence across the country. It serves millions of customers through its 509 branches, 96,000+ agents (as on 31 March 2022), comprehensive set of trusted partners and its online sales channel. The Company’s brand promise of Life Goals.Done. drives it to launch innovative insurance solutions, backed by a robust set of digital assets. Bajaj Allianz Life Insurance has constantly transformed to offer tech-enabled state-of-the-art services to enhance customer delight. The Company continues to engage with customers through several unique platforms such as Life Goals Mantras, Plankathon, and much more.
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