Grasim Industries Ltd., a constituent of the Aditya Birla Group, announces that Birla Opus, its decorative paints division, has started operations at its fourth plant at Chamarajanagar in Karnataka.
With the addition of this fourth plant, the total production capacity will rise to 866 million liters a year. This has made Birla Opus the second-largest decorative paints producer in the country. The Chamarajanagar facility has a manufacturing capacity of 180 MLPA for water-based paints, 20 MLPA for distempers, and 30 MLPA for solvent-based paints, comprising wood finishes.
Water-based paints are manufactured with emulsions developed in-house, replete with multi-stain-resistance, dirt resistance, crack-bridge-ability, and high scrub resistance. Solvent-based paints make use of advanced resins for superior durability, corrosion resistance, fast drying, and improved gloss.
High-tech fourth-generation manufacturing technology is used by the plant to ensure that there is efficient supply chain management with zero defects and full traceability of the products. The unit has focused on sustainability, ensuring zero liquid discharge and environmentally friendly production.
Birla Opus will create six plants with total capacity of 1,332 MLPA with an investment of ₹10,000 crores, that has already invested ₹8,470 crores till date. Aditya Birla Group Chairman Kumar Mangalam Birla said the company expected to generate ₹10,000 crore in revenue within three years of full-scale operations.
Himanshu Kapania, Director at Aditya Birla Group said with four out of six plants operational, the business is quite well-equipped to meet growing demand.
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