HUL Sells Pureit to A.O. Smith, Expanding Water Treatment Reach in India

4 Nov 2024 , 10:42 AM

Hindustan Unilever Ltd (HUL) announced on November 1, 2024, the successful divestment of its Pureit water purification business to A.O. Smith, a global leader in water treatment solutions.

This divestment finalizes the agreement signed on July 15 between HUL and A.O. Smith, aimed at boosting A.O. Smith’s product portfolio and distribution across India.

In a regulatory filing, HUL confirmed the sale completion under SEBI’s Listing Obligations and Disclosure Requirements, highlighting its focus on core business areas. Pureit, a significant brand in India’s residential water purifier market, now becomes part of A.O. Smith’s portfolio, enhancing its product range.

Kevin J. Wheeler, A.O. Smith’s CEO, stated that Pureit will strengthen their premium brand offerings and expand their reach through e-commerce, aligning with A.O. Smith’s growth strategy.

A.O. Smith’s acquisition of Pureit adds scale, strengthens its distribution network, and enhances its presence in South Asia’s water purification market. Parag Kulkarni, President of A.O. Smith Indian Water Products, expressed that Pureit’s commitment to innovation and premium products complements A.O. Smith’s culture and goals.