Adani Wilmar acquires brand Kohinoor basmati rice

6 May 2022 , 01:33 AM

Adani Wilmar AWL announced the acquisition of several brands including the renowned Kohinoor Brand domestic India region from McCormick Switzerland GMBH for an undisclosed amount In essence the acquisition would give AWL exclusive rights over the brand Kohinoor basmati rice along with Ready to Cook Ready to Eat curries and meals portfolio under the Kohinoor Brand umbrella in India The Kohinoor brand portfolio comprises of; Kohinoor – for premium Basmati rice; Charminar – for affordable rice and Trophy for HORECA segment