Aditya Birla Group venture TMRW partners with 8 Digital-First lifestyle brands

3 Dec 2022 , 01:35 AM

TMRW an Aditya Birla Group venture today announced partnership with 8 Digital-First lifestyle brands

These partnerships with the new-age founders have been struck within few months of the launch of the venture TMRW is on a path to create a leading technology-led Digital First House of Brands business over the next several years

With these 8 brands on board TMRW has achieved a revenue run-rate ofnbsp;Rs 700 crore and is on a path to cross an annual revenue rate of Rs 1500nbsp;crore in the next 12 months

TMRW has established a strong D2C portfolio across multiple large and growing sub-categories across these 8 brands

1 Womens Western Wear Berrylush Style forward fast fashion brand for Gen-Z women

2 Casual amp; Expressive Wear Bewakoof Indias largest D2C fashion brand in expressive amp; casual wear for Gen-Z Millennials led by various pop culture amp; fandom trends

3 Womens Casual amp; Western Wear Juneberry Emerging fashion forward brand for Women focusing on casual wear occasions

4 Teens Occasion Wear Natilene Western Wear Brand for Teen Girls

5 Kids Wear Nauti Nati Premier Kids Occasion Wear Brand for Girls amp; Boys

6 Athleisure amp; Active Wear Nobero Youth focused D2C brand for active consumers Trendy yet minimalistic products for fashion and functionality

7 Casual amp; Denim Wear Urbano Leading Denim lifestyle brand offering quality and fashion at affordable price points

8 Casual Wear amp; Fast Fashion Veirdo Fast Fashion brand in casual wear and streetwear for young men and women