Brightcom partners with Intent IQ

20 Apr 2022 , 01:33 AM

Brightcom Group is partnering with Intent IQ the next generation identity resolution leader to enhance its bidding capability in RTB and programmatic advertising environments Their service is powered by Intent IQs patented Identity Device Graph that processes over 20 billion events every 24 hours over 11 billion email openlogin events each month and holds 80 different attributes inside Brightcom is looking for significant increases in targeted revenues in such environments by up to 30Percentage Intent IQs bid enhancement service to better identify IDs in a cookieless climate will leverage and maximize monetization for the companys publishers portfolio The system prioritizes the selection of media properties for providing user profile information used in advertising Part of the targeting process includes first-party ID clustering — something the company uses today It clusters first-party IDs into interests or identifies mobile app IDs into devices visited by the browser This process is entirely privacy-compliant The potential growth for revenues and eCPMs across the marketplace is very encouraging especially impactful in cookieless environments such as Connected TV in-app IOS and other environments that lack deterministic IDs The data is accessible in real-time and without latency Intent IQ supports third-party cookie and cookieless environments such as Safari and future changes that Google is making in Chrome