Godrej Unveils New Brand Identity

28 Nov 2024 , 01:38 PM

On November 28, the Godrej Enterprises Group (GEG) announced a new brand identity in a news release.

According to the announcement, the action is intended to “open up new worlds for customers and other stakeholders.” The corporation claimed that “greater consistency and synergy across its businesses” would result from the obvious switch from three colours to one in their new identity.

It should be noted that one of India’s top diverse engineering and design-led conglomerates is the Godrej Enterprises Group. Aerospace, aviation, defence, motor solutions, energy solutions, locks and security, advanced engineering, real estate, intralogistics, consumer durables, furniture, vending, and IT are just a few of the industries that GEG operates in.

In addition to “embodying its commitment to actively participate in the building of a Viksit Bharat by 2047 through design led innovation, enhancing consumer experience and shaping preferences for sustainable choices,” the company stated that the new “visual identity” pays homage to the company’s rich history.

Our goal is to unlock more value for clients by providing them with experiences and solutions that have a positive influence on their lives,” stated Jamshyd Godrej, Chairman and Managing Director of Godrej Enterprises Group.

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