Hero MotoCorp Redefines EV Ownership with Free 'VIDA Advantage' Package

22 Mar 2024 , 02:34 PM

Hero MotoCorp has taken a significant step in the electric vehicle (EV) segment by introducing the ‘VIDA Advantage’ package for its VIDA V1 Pro electric scooter. This innovative initiative is designed to elevate the ownership experience of EVs by providing a range of benefits and services over a period of five years, setting a new standard of customer-centricity in the EV industry.

The ‘VIDA Advantage’ package, powered by Hero, offers customers an enriched ownership journey with benefits and services worth INR 27,000. This package, available at no cost until April 31, 2024, aims to make EV ownership hassle-free and rewarding.

Dr. Swadesh Srivastava, Chief Business Officer of the Emerging Mobility Business Unit (EMBU) at Hero MotoCorp, emphasized the holistic approach towards electric mobility, stating, “Transitioning to electric mobility is more than just purchasing a vehicle; it’s about embracing a lifestyle.” He highlighted that with the introduction of ‘VIDA Advantage,’ Hero MotoCorp aims to ensure that EV ownership becomes seamless and gratifying for customers.

The comprehensive package includes several key features:

1. Extended Battery Warranty: Offering a 5-year/60,000 km warranty on both batteries, enhancing customer confidence and reliability.
2. Access to VIDA Fast Charging Network: Providing free access to over 2,000 charging points, ensuring convenient charging solutions for worry-free exploration.
3. Service at VIDA Workshops: Ensuring hassle-free maintenance with free service at all VIDA workshops, keeping the VIDA V1 Pro in optimal condition.
4. 24×7 Roadside Assistance: Offering reliable assistance round the clock, ensuring prompt service whenever needed.
5. Safety and Convenience Features on ‘My VIDA’ App: Enabling customers to unlock the full potential of their V1 Pro through a range of connectivity and safety features, providing real-time insights and control over the vehicle’s performance and security.

With the launch of ‘VIDA Advantage,’ Hero MotoCorp aims to accelerate the adoption of EVs by providing customers with a seamless and rewarding ownership experience. By setting new benchmarks in the industry, Hero MotoCorp reaffirms its commitment to innovation and customer satisfaction in the evolving EV landscape.