Nykaa successfully launches its Pink Friday sale

1 Dec 2022 , 01:34 AM

Nykaas beauty sale in the country Pink Friday is currently live until 28 November on the website app and Nykaa stores The omnichannel consumer-tech company today announced that on Day 1 they recorded 8 lakh orders that is over 400 orders every single minute a growth of 40Percentage from last years Pink Friday Bringing a vast and diverse assortment of Indian and international beauty brands to the sale this years Day 1 of Pink Friday saw more than 10 million visits a growth of 37Percentage from last years Pink Friday A slew of unmissable brand offers led to Nykaa clocking a growth of 34Percentage in unique visitors from 43 million on last years Day 1 to 58 million this year Among categories that did well compared to regular days purchases of make-up skincare and haircare rose dramatically by 14X 12X and 9X respectively 57Percentage of the purchases were made by shoppers from Tier 2 and Tier 3 cities collectively reaffirming our confidence in the growing appetite for beauty in that market Besides metros the highest orders came from Lucknow Chandigarh Ghaziabad Jaipur Guwahati and Jammu