Tune In, Take Off: IndiGo and Spotify Partner

14 Oct 2024 , 01:09 PM

IndiGo and Spotify have collaborated to launch 6E Shuffle, a new tool that offers users personalised travel tunes based on their tastes and journey facts.

Customers who book and fly directly with IndiGo will receive four months of free Spotify Premium membership as part of the collaboration.

This collaboration allows travellers to enjoy bespoke playlists based on their destination, mood, and genre choices. Once users have downloaded the Spotify app, the playlists become available.

According to Spotify data, travel-related music is searched more than 22 lakh times each month in India, with Gen Z listeners aged 18-24 making up the majority of searches. These searches are most popular between 3 and 4 p.m., with a peak in travel-related searches occurring on April 20th this year.

Spotify’s technology may also recommend travel places based on the listener’s musical preferences. The IndiGo destination pages contain information about these cities.

As part of this collaboration, IndiGo and Spotify will create a video featuring musician Armaan Malik, encouraging travellers to ‘tune in and take off’ with music suitable for any journey. The campaign emphasises the availability of playlists for any destination and mood.

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