TVS Motor to invest additional 100 million in Norton Motorcycle

26 Apr 2022 , 01:34 AM

TVS Motor Company today announced an additional investment of 100 million in Norton Motorcycles Britains most iconic sporting motorcycle brand which was acquired in April 2020 Norton recently opened its new manufacturing facility in Solihull West Midlands building British bikes in England using traditional hand-crafted techniques with modern-day machinery for consistently high quality Norton Motorcycles new global headquarters houses state-of-the-art manufacturing capability and the companys new global design and RD hub It forms a key part of Nortons strategic growth plan on its journey to becoming a leading player in luxury and high performance motorcycles The manufacturing facility has been engineered to be highly sustainable and minimise waste This new facility is supported by the West Midlands Growth partnership and the UK Government and is a shining example of Anglo-Indian cooperation Focused on bringing a renowned British motorcycle marque back to world-class levels of global business performance Norton Motorcycles has defined its new brand approach that prepares it for an exciting and sustainable future