To bolster its fast-moving consumer goods (FMCG) play, Reliance Industries Ltd. is in talks to purchase brands from CavinKare; Garden Namkeens; in addition to other brands like Lahori Zeera and Bindu Beverages.
In a deal worth an estimated 22 crore rupees, Reliance purchased the soft drink brand Campa from the Delhi-based Pure Drinks Group.
With all three businesses, Reliance is in “advanced stage” of negotiations.
Bindu Beverages’ parent business, SG Corporates, was founded as a result of the introduction of the packaged drinking water brand Bindu Mineral Water. In 2002, the signature Bindu Fizz Jeera Masala beverage was introduced.
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