Tata Motors may open exclusive EV dealerships

Tata Motors, the largest EV retailer in the country, is expected to become the first traditional car manufacturer to establish a distinct sales channel solely for EVs, demonstrating the growing demand for EVs among consumers.

Tata Passenger Electric Mobility (TPEM), the electric vehicle (EV) subsidiary of the Tata Group’s automotive flagship, is expected to finalize the strategy for its separate EV sales channel, including details such as design, location, and the number of outlets, during the first quarter of FY24. 

The company plans to launch these new showrooms within the next six to twelve months.

Initially, the company may establish ten outlets in the top ten tier-2 cities, but Tata Motors declined to provide further details about its plans. However, the company confirmed that it is exploring dealership formats that align with its EV leadership credentials.

Tata Motors, which currently sells five out of every six EVs in India, aims to double its electric PV sales to 100,000-110,000 in FY24, with sales expected to exceed 50,000 units by the end of FY23. However, the company has not disclosed any further details on the dealership formats it plans to use for this channel.

The first such dedicated showroom is likely to be opened in the NCR region.

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