Punit Sindhwani, CEO, Paxcom

The Indian eCommerce industry has come a long way since its inception and is seeing an upward growth trajectory with every passing day.

Oct 04, 2021 10:10 IST India Infoline News Service

In an interaction with Shweta Papriwal, Editor, indiainfoline.com, Mr. Punit Sindhwani, CEO & Founder, Paxcom said "Paxcom’s cutting-edge solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more. "

How Paxcom's flagship SaaS-based product helps brands scale their e-commerce presence?

Paxcom's eCommerce solutions consist of a robust set of patented technology solutions backed up by a strong suite of eCommerce services that provide end-to-end assistance for businesses looking to expand their online presence. They are well-known for their digital solutions that cover all aspects of day-to-day eCommerce operations and assist brands and sellers in improving their overall online performance.

Paxcom’s cutting-edge solutions can collect and analyze data from all eCommerce channels, across multiple geographies to deliver actionable insights for improving digital shelf share, stock availability, competitive pricing, product discoverability, ROIs on marketing spends, placements, and more. Daily, Paxcom analyzes multi-crore ad spends, and over 1.4 lakh products across 148 platforms, 450+ pincodes and 11 languages to provide seller and location-specific insights to aid their clients’ ecommerce growth. Their team of Ecommerce experts, Data Scientists, Analysts, Content Writers and Creative Designers can help you launch and optimize Products Price, Promotion, Placement and growth strategy on the popular eCommerce Sites.

Paxcom’s team of experts comes with vast experience across brands, markets and platforms to ensure that your brand has all the tools to remain ahead of the curve. We pride in working as a partner and an extension of our clients’ own teams to ensure synchronized plans to success.

Digital innovations are driving the eCommerce sector in India towards a paradigm shift. What are the measures taken by your brand to boost this drive?

With digital innovations driving the eCommerce sector in India, we at Paxcom through our patented technology and a strong suite of eCommerce services help businesses expand their online presence. Paxcom is well-known for its digital solutions that help brands and sellers improve their overall online performance.

Paxcom’s cutting-edge technology can collect and analyze data from all eCommerce channels, across multiple geographies to deliver insights that can be used to improve digital shelf share, stock availability, competitive pricing, product discoverability, ROI on marketing spends, placements, and more. Daily, Paxcom analyses multi-crore ad spends and over 1.4 lakh products across 148 platforms, 450+ pin codes, and 11 languages to help clients grow their eCommerce businesses. Their eCommerce experts can help brands launch and optimize their products' price, promotion, placement, and growth strategy on popular eCommerce sites.

How has your revenue grown with your brand evolving during the pandemic?

We have recorded a 120% increase in domestic business since the beginning of 2020, and this growth is expected to continue.
We expect our revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

To enable Paxcom for future growth, the team is also growing rapidly. We plan to add about 200 more qualified candidates to our team over the next seven months in the areas of both technical and service-based roles.

What has 2020 changed for you? How are things now?

New markets - over the last few years we have expanded our solutions to serve clients across 20 countries. Our data analytics tool now analyzes over 1.4 lakh products across 148 platforms, 450+ pin codes in 11 languages daily.
Team - We have hired over 150 people across profiles in the last 1 year.

Offices - Expanded to 6 offices spread over India and North America

Even before Covid, Paxcom had solid business continuity plans in place. This allowed us to prepare our teams for remote work while continuing to support our clients. The pandemic has also prompted us to improve employee wellness programs. Some of our initiatives include:
  • Financial assistance where required
  • Flexibility around leaves and work-hours to help handle own and family health
  • Partnered with mental health experts to conduct regular sessions to help our teams navigate the difficult times
  • Yoga, meditation, and social clubs to promote mental and physical health.

You have recently launched your new brand logo and rebranded your organization. Please elaborate on the reason for the same.

In July 2021, Paxcom unveiled a new logo and website as a result of our merger with Paymentus. The new logo reflects our honesty, simplicity, and technology-driven future.

Our updated website, in addition to providing details about our solutions, also now serves as a repository of useful information for our partners via relevant blogs and resources.

What are your growth priorities for 2021?

In addition to expanding within the country, we are aggressively growing our global presence. Our current clients include over 150 brands, across 20 countries, and we are in the process of growing not just our client base, but also our engagement with existing clients.
At the moment, our SaaS-based data analytics tools are our top focus, with eCommerce advertising & strategy services following closely behind.

Looking ahead, we expect our revenue to triple within the next two years, with the primary chunk of that growth coming from North American and Asian markets.

To enable Paxcom for future growth, the team is also growing rapidly. We plan to add about 200 more qualified candidates to our team over the next seven months in the areas of both technical and service-based roles.

What are the Key USPs that stand you apart from the companies operating in the same sector?

Paxcom’s USP include - 
  • Strong experience across platforms and categories
  • Cross geography/industry best practice
  • Strong Technical Solutions + Services work together to give a complete solution
  • Flexibility to tailor software as well as services to your specific requirements
  • Global Support – Multiple language tracking & content Learnings across brands & categories
While it’s difficult to make predictions, what according to you is the future of India’s eCommerce, at least in the next 12-18 months?

The Indian eCommerce industry has come a long way since its inception and is seeing an upward growth trajectory with every passing day. According to IBEF, the Indian eCommerce industry is expected to surpass the US to become the second-largest eCommerce market in the world by 2034. Technology enablers like digital payments, hyper-local logistics, analytics-driven customer engagement, and digital advertisements will facilitate growth in this sector in times to come. Further, growth in the eCommerce sector will boost employment opportunities, increase revenues from foreign exports, increase tax collection by ex-chequers, and provide better products and services to customers in the long run. 

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