Lupin's Digital Asthma Educator Platform, JAI, Surpasses 10,000 Patient Onboarding

28 Sep 2023 , 01:20 PM

Lupin announces that its digital asthma educator platform, Joint Airways Initiative (JAI), has surpassed 10,000 patient onboarding since its launch. JAI, India’s first digital asthma educator platform, empowers patients with knowledge and skills to effectively manage their condition through personalized services like inhalation technique guidance, physiotherapy, dietary counseling, and more.

The Global Asthma Report 2022 reveals that 35 million Indians suffer from asthma and COPD, with a lack of awareness and incorrect inhaler usage among diagnosed individuals. JAI addresses this by providing personalized training to onboarded patients, enhancing treatment progress.

Mr. Rajeev Sibal, President – India Regions Formulations, Lupin, emphasizes the commitment to patient-centric initiatives, aiming to educate patients for better lung health, especially amid rising respiratory cases due to factors like air pollution.

Mr. Hirak Bose, Vertical Head Sales & Marketing – Respiratory, Lupin, highlights the increasing shift of patients towards digital healthcare interventions post-COVID and JAI’s success in educating patients on correct inhalation techniques and lifestyle management for respiratory health.

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