AUTOJI: Total solution for Indian Automotive accessories market

The retail concept is the brainchild of Akash Gupta coming from family that is into the manufacturing of Auto components.

July 16, 2014 4:11 IST | India Infoline News Service
“Autoji”- the first & only organized retailer of multi brand 4 wheeler genuine auto parts has launched its first retail store in Pune.  The retail concept is the brainchild of Akash Gupta coming from family that is into the manufacturing of Auto components.

“Autoji” an year old company has mastered the  gaps in the Retail and Distribution channels in automotive spare parts sector and came up with a different idea of having a business model that will serve the underserved & provide solutions for the pain points of the consumers in this sector by having a hub & spokes model in multi-brand genuine 4 wheeler auto parts, with dial-a-part & delivery services, providing the right product at the right time to the right customers with a complete transparency in price & genuine.

Speaking on the occasion Akash Gupta, CEO, Autoji said that “our basic idea is to serve Private Garage Mechanics (PGM), Fleet Owners (tours & travels/ taxi owners), Car Owners, Mom & Pop Retail Shops and Selling Agents in an innovative way” . The company offers  more than 20,000 parts includes Service Parts,Air Conditioning Parts,Engine Parts,  Glass & Mirrors,  Brake Parts,  Body Parts,  Clutch & Transmission Parts,  Lubricants,  Steering & Suspension Parts , Greases, ,Electrical Parts, Batteries, Heating & Cooling Parts and  Automotive Paints across multiple brands. This product range includes parts for Maruti, Hyundai Motors, Tata Motors, Mahindra & Mahindra, General Motors, Toyota , Ford,  Honda, Skoda, VW,Nissan,Renault, Audi, BMW etc 

Elaborating on the expansion plans Akash Gupta said that, “This will be the next big thing in Indian Automotive Aftermarket and the future is in organized retail. It is very important to get the model right in the Indian context to bring sustainable & profitable growth”. The company’s vision is to create & build an ecosystem for auto parts that can reach to various consumers directly from the auto manufacturer’s plant. Creating a supply chain & formats suiting to different consumers is important; we have already developed Tele-ordering, delivery mechanism, reverse logistics, neighborhood stores backed up by our central warehouse and in the coming year of business we also plan to build online store & mobile app for making business easier & even faster. We are working towards increasing the range & reach of our products & services. Apart from these we plan to expand pan Maharashtra & Goa in the first phase by the CY 2015.

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