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Avon kicks off 1st ever Ad campaign in India

Avon India's 3rd milestone in advertising campaign with the flagship Ultra color rich lipstick.

August 01, 2014 2:44 IST | India Infoline News Service
Reiterating Avon’s commitment towards building brand equity and establishing a connect with their consumers in India, the company has embarked upon its first ever advertising campaign. The campaign is in-line with Avon’s India strategy of keeping the consumer and representatives as the core of their business.

AVON has been investing aggressively in brand activation since the start of 2014. The first milestone was associating with Bollywood Diva Asin as the Brand Ambassador for Avon India. Second Milestone was the Mall based consumer activation, with the primary objective to fuel brand visibility, product trials and customer interaction.

In line with this strategy, Avon India's 3rd milestone is it’s 1st advertising campaign with the flagship Ultra color rich lipstick and Brand Ambassador Asin. It talks about the true color technology, which means that the color you see on the stick is the same you get on your lips. It also talks about the 125 years legacy, philosophy on product innovation and women empowerment. The advertisement is set to feature in prominent channels of print media throughout the country in the month of August 2014.

Romulus Marian Sirbu, General Manager, Avon India said, “Drawing on our vast experience and understanding of the Indian Customer, we have designed our print advertising campaign which reinforces the company’s commitment towards strengthening its brand equity and awareness amongst consumers in India. Avon has always been bringing technically advanced products, developed after thorough research to our consumers. The new campaign is in-line with our aim to position ourselves as a technically superior brand that is working for women empowerment world-wide.”

Brand Ambassador Asin said, “I am excited to be part of Avon’s 1st ever print ad campaign. Avon has a great story to tell through its range of products. It is great to be representing a brand that has been an icon for women who aspire to be independent and fashionable. The ad showcases the essence of Avon’s flagship Ultra color rich lipstick. It’s true color technology is ground breaking, the rich color you see on the lipstick is the same color you see on your lips.”

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