Myntra.com forays into Plus-Size and sleepwear segment

The Plus-size clothing segment already contributes $1.8 billion and is expected to double during this period.

June 17, 2014 5:03 IST | India Infoline News Service
Myntra.com, Indias leading e-commerce portal in the fashion and lifestyle space, today announced the launch of plus-size clothing range from Dressberry called Curvy. Dressberry has quickly grown to become one of the largest selling (in-house) labels on Myntra.com, which deals in womens western wear. Targeted at young women aged between 18-25 years, the Dressberry lady is vivacious and confident of flaunting her style.
According to Technopack, the womenswear segment is expected to reach $ 22.3 billion by 2017. The Plus-size clothing segment already contributes $1.8 billion and is expected to double during this period.
Research has shown that obesity is a major concern for women the world over and Indian women are also greatly plagued by it. The Indian female customers looking for plus-size clothing usually find limited options to choose from and very often experience uneasiness in buying trendy garments in brick and mortar stores. Identifying the gap in the plus size market, Myntra.com ventured into this clothing segment which aims at addressing this concern by enabling women to explore and purchase from a growing range of plus-size western wears within the comfort and privacy of their homes.
The new plus size collection offers tops, shirts, dresses and trendy tees in beautiful georgettes and crepes in classy prints that lend a dainty curvy look to customers which enable them to flaunt their garments without any inhibitions and confidently set new fashion trends in the market.
Along with Dressberry, 
Roadster, the rugged denim wear brand and D Muse, the elegant party wear collection - two leading private brands from Myntra, are also offering plus-size collections to woo women shoppers in this segment under the theme Celebrate Your Curves. All these brands offer sizes ranging from 2XL to 5XL and are priced between INR 399 for tops and INR 2299 for dresses.
Speaking on the launch, Ganesh Subramanian, Chief Operating Officer, Myntra said, At Myntra.com, our aim is to make India look good. The plus-size and sleepwear segment in India is a latent market that offers huge opportunity to venture into an untapped segment. The launch of Curvy and Gossip helps us  tap this exciting market and enable our women consumers to look fashionable and trendy since we believe that looking good is every womens right.
Sleepwear  Gossip  by Dressberry: Additionally, Myntra.com also announced its foray into the niche yet exciting segment of sleepwear market that targets peppy gossip girls with a versatile range of sleepwear garments for their pyjama parties under the brand
Gossip by Dressberry. This segment offers vibrant yet comfortable nightwear and loungewear that includes pyjamas, shorts, nightwear tees and knit nighties. Targeted at perky enthusiastic teenagers, this new range from Gossip by Dressberry will be available at an irresistible price range of Rs 399 Rs 899 and will offer over 66 products to tap a large untouched segment of customers across the country.
Myntra.com ventured into private labels in December 2012 and has since developed a strong portfolio of eight private brands including Roadster, HRX by Hrithik Roshan, Sher Singh, Anouk, Kook N Keech, Mast & Harbour among others.

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