SBI Life Insurance wins Global Performance Excellence Award

Atanu Sen, MD & CEO, SBI Life said, We owe the recognition to our robust holistic processes which keep satisfaction of our customers at the focal point.

July 08, 2013 1:08 IST | India Infoline News Service

The only organization from India to win the World Class Award in large service category, SBI Life has achieved a unique distinction by featuring amongst the nine organizations from six Asian and Pacific Rim Countries to be recognized as exemplary companies of world class quality performance.  

Modeled after the U.S. Malcolm Baldrige Performance Excellence Award, the award is presented to organizations demonstrating robust quality focus encompassing overall business excellence. The awards will be presented at the 19th APQO/International Conference on Quality in Bali, Indonesia on 10th October, 2013 

Atanu Sen, MD & CEO, SBI Life said, “We owe the recognition to our robust holistic processes which keep the satisfaction of our customers at the focal point. I believe this recognition provides a sense of pride and encouragement for all in the Industry and service organizations in India to demonstrate capabilities focused on quality at a global platform”. 


The Global Performance Excellence Award (GPEA) is administered by the Asia Pacific Quality Organization (APQO), a non-profit organization that serves as an umbrella group that brings together the leading quality professional societies from countries that border on the Pacific Ocean or are considered Asian or Pacific Rim nations. 

The governing body of APQO includes representatives from Australia, Azerbaijan, Canada, Chile, China, India, Indonesia, Kazakhstan, Korea, Malaysia, Mexico, Nepal, New Zealand, Pakistan, Philippines, Singapore, Sri Lanka, Thailand, Turkey, United States of America, United Arab Emirates, Republic of Uzbekistan and Vietnam. The award is sponsored by a foundation established by APQO called The Walter L. Hurd Foundation. 

Preceding GEPA, SBI Life won the national Indian Merchant Chambers’ Ramkrishna Bajaj National Quality Award 2012 in the services category, which is one of eligibility requirements for the GPEA award participation. 

Recently, SBI Life Insurance has also bagged two awards at the Indian Insurance Award 2013, namely the “Under-served Market Penetration Award, Private Sector, 2013” for its far-reaching geographical coverage within India and the “Claims Service of the Year Award, Private Sector 2013” for demonstrating overall leadership and commitment towards effective and speedy claims settlement. Furthermore, SBI Life ranked amongst the top-50 Great Places to Work in India, as per the latest report released. 


  • The Candidates for the award must already have won their National Quality Award within the last 3 years (2012-2013).

  • The National Quality Award Organization/s (IMC Ramkrishna Bajaj in India) must recommend Candidates for the Global Performance Excellence Award (GPEA).

  • The National Quality Award Organization or the Candidate must include in its NQA and feedback / site visit report that the GPEA Application documents reflect the organization’s actual operations.

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