Urban Ladder launch UL Labs

Urban Storage is the first product of UL Labs Urban Storage can be downloaded on Android and iOS.

August 07, 2014 2:34 IST | India Infoline News Service
Urban Ladder announced the launch of ‘UL Labs’, a collaborative outreach effort where teams from UL will work with digital start-ups across the world to come up with pioneering solutions in various aspects of furniture buying . Urban Ladder is working on building a vibrant ecosystem which will provide an environment for innovative solutions to improve the ‘touch and feel gap’ in online furniture buying, and UL Labs is a stepping stone in that direction.

UL Labs is an initiative to work on innovative solutions to improve ‘touch and feel gap’ in online furniture buying. Urban Storage is the first app from UL Labs. It is a world-class modular wardrobe configurator. Customers can choose different models, finishes, and internal configurations to design wardrobe, and check pricing relevant to their configuration with this app. The app has been conceptualized by the UL team and developed in collaboration with Whodat, a Bangalore based tech startup.

The app doesn’t need internet connectivity, however connectivity to internet is required for price updates, catalog updates etc. The highlight of the app is its super-fast performance on every aspect and all features load in micro-seconds. The app can be downloaded on Android or iOS.

The next product from UL Labs will be 'Living Spaces', an app that will help customers visualize different models and fabrics of sofas in their living room to best suit the colour scheme and details of their home. This app will also have an augmented reality version.

Speaking about the launch of UL Labs Rajiv Srivatsa, COO & Co-Founder, Urban Ladder said – “We believe that along with great product design, technology will play a key role in furniture shopping and will truly be the backbone for exceptional customer experience. The launch of UL Labs is a step towards our brand promise – Great Furniture Made Easy. In simple words, UL Labs intends to make online furniture shopping extremely easy for customers. Our team is excited to create some of the most innovate products, that will set benchmarks for furniture shopping globally”.

Urban Ladder recently raised $21 million in Series B round of funding and plans to invest heavily in technology to strengthen its position as a leader in the Indian furniture market.

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