Birla Sun Life Insurance introduces MySolutions

MySolutions offers tailor-made solutions to meet the customers’ specific insurance needs

March 20, 2014 3:57 IST | India Infoline News Service
Birla Sun Life Insurance, the life insurance arm of the Aditya Birla Financial Service Group launched MySolutions offering customers tailor-made insurance solutions with combination plans for goal based savings. MySolutions is supported by a unique technology platform that aids sales force and advisor communities to gauge the customers’ requirements and offer customised solutions to help them achieve planned financial milestones in life.

Birla Sun Life Insurance currently offers 4 solutions within the MySolutions basket - BSLI Premier Retirement Solution, BSLI Aspire Future Solution, BSLI Wealth Forever Solution and BSLI Secure Income Solution. Each addresses a distinct need in the customers’ life-cycle including retirement, wealth creation and regular income.

MySolutions adopts a process that is intuitive, enabling customers to enlist their life goals, customise financial plans, and finally make the appropriate investment decisions by co-creating insurance plans to meet their requirements.

Commenting on the launch Pankaj Razdan, MD & CEO, Birla Sun Life Insurance mentioned, “In line with the changing times Birla Sun Life Insurance’s MySolutions focuses on customer participation, personalization and the creation of a powerful buying experience. Our focus remains on building customer centricity and undertaking need analysis to help them attain the best benefits from life insurance. In line with our commitment to enhance customer experience, we will continue to build on various solutions within MySolutions to meet our customers changing needs and outcomes.”

BSLI’s MySolutions is designed to meet the customers’ insurance needs through an enhanced buying experience.

The benefits of the Solutions include:
  • BSLI Premier Retirement Solution
  • Helps customers fill gaps to address their post retirement needs
  • It provides a lump sum amount at the onset of retirement
  • Increasing income to balance the impact of inflation
  • High liquidity after 5 years to take care of any emergency
  • High life cover during the income period

  • BSLI Aspire Future Solution
  • Helps address multiple customer goals
  • Customer can choose from 2 – 5 goals
  • The life cover of the customer stays until all goals are redeemed

  • BSLI Secure Income Solution
  • BSLI Secure Income Solution is designed to balance customer needs for assured income, retirement savings and comprehensive financial security for your loved ones
  • The solution guarantees regular income for life along with life cover

  • BSLI Wealth Forever Solution
  • Invest once and get regular annual income for life after a chosen number of years (defined at inception),
  • Get a lump sum to help fulfil life goals after a chosen number of years
  • Death benefit of at least 2 times of your purchase price

FREE Benefits Worth 5,000



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