Dr.Philip Kotler's conference & certified training workshop organised by RelioQuick

India Infoline News Service | Mumbai |

Sandeep Kapoor, Founder RelioQuick said Considering the market scenario the biggest challenge for marketers is to increase marcom effectiveness and efficiency with reduced budgets.

RelioQuick, India’s first TUV certified ISO 9001:2008 and INS accredited Integrated Marketing Communication Solutions provider in association with JRE School of Management is organizing a daylong certified training programme on ‘Eight Ways to Grow Your Market Share-The Future of Marketing’ by world’s foremost Marketing Guru Dr. Philip Kotler on March 14, 2013 at The Leela Kempinski, Gurgaon.


The high profile event promises to provide a once in a lifetime opportunity for the participants to interact with the marketing Guru in person and imbibe from his immense wealth of knowledge and understanding of the various integrated marketing concepts (IMC) which hold immense relevance in today’s competitive environment.


The certified training programme cum conference will aim to highlight the relevance of IMC in today’s context and lay emphasis on an overall movement from purely data driven to insight driven marketing, based on customer expectations, insights and experience.


Sandeep Kapoor, Founder RelioQuick said “Considering the market scenario the biggest challenge for marketers is to increase marcom effectiveness and efficiency with reduced budgets. 


The full day certified training programme by Dr. Kotler would empower marketers to plan marketing strategies inspired by consumer insights, driven on integrated communication platforms to deliver measurable results. Integrated marketing is the core for Future of Marketing and so is it for Relio Quick. Look forward for interactive session with Dr Kotler to deepen our understanding on integrating marketing and its impact to increase market share”.


Speaking about the programme,  Harpreet Singh, President, JRE Group of Institutions said, “JRE School of Management is privileged to host Dr. Philip Kotler conference in India. JRE School of Management and RelioQuick have been diligently working on bringing eminent researchers from all over the world to explore important areas of management, critical for development of professionals in India. 


This workshop promises to be a turning point in emerging thinking on marketing in an increasingly globalized world. His insights will benefit us all in the marketing profession and we expect a terrific session with him on March 14, 2013.”


The Kotler Center of Marketing Excellence at JRE Campus will be inaugurated on 15th March The center will have linkages with the other Kotler Centers in the world and update ‘Best Practices’ in the Indian marketing space, undertake cutting edge researches, launch Management Development Programme and Certification/Diploma Courses for Corporate Executives.


The Conference cum training workshop will have two sessions:


SESSION: 1


How to deal with your company's major business challenges and opportunities.


Managing and marketing in today's age

Why traditional marketing will become less   effective

Adopting a new definition of marketing

Why you must re-invent your marketing

Why marketing needs to be managed as your   growth engine

Involve your customers in co-creation


SESSION: 2 


How to search for powerful new ideas and innovate successfully.


You need innovativeness, it is a capability

Build your innovation strategy and control   system

Exploit the major sources of new ideas

Use the new tools for consumer research


The certified training programme would be followed by CEO Dinner. It would be an interactive session with Dr. Philip Kotler which will help industry leaders to discuss more about the opportunities and challenges of future of marketing. Also, how they should practice the integrated approach to leverage the opportunities and deal with the challenges.




 

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