Max Life Insurance has been voted as a Superbrand 2013

Max Life Insurance scored a whopping 7.22 out of 10 which ranks us in the top 10% of all brands across all categories in the country

July 16, 2013 4:53 IST | India Infoline News Service

Max Life Insurance, the country's largest non bank promoted Life Insurance Company, has been voted as a Superbrand 2013. Superbrand is a global organisation dedicated to recognise and showcase the best companies and brands across 85 countries. It recognises brand custodians’ persevering efforts to build brands that are strong on consumer perceptions.

In the eighth edition of Superbrand, Max Life Insurance forms a very exclusive group of winners selected first by consumers followed by an independent Superbrand Council comprising of the most eminent professionals from India’s corporate sector. Max Life Insurance scored a whopping 7.22 out of 10 which ranks us  in the top 10% of all brands across all categories in the country.

Commenting on the achievement Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance quipped, "Max Life Insurance launched the campaign “Aapke Sachche Advisor” that was crafted to take the industry issue and concern of mis-selling head on and focus on Max Life's brand promise for the organization's quality of advice and need based selling.  It is good to be awarded for the efforts that we have put in to inculcate right selling behaviour in the industry. Our campaigns aim at educating the customer on how to identify a customer centric company and evaluate the correct selling behaviour thus raising the bar for not just our company but also the entire industry. Winning the Superbrand award helps us establish the trust with the consumers.”

Max Life Insurance has also been recognized as amongst 'India's Top 100 Best Companies to Work for 2013'. This is the fifth time Max Life has been recognized by Great Place To Work Institute.

India’s Best Companies To Work For 2013 -- a study conducted by Great Place To Work Institute in partnership with The Economic Times -- is India’s largest annual study on workplace culture aimed at identifying, recognizing, learning from, and spreading best practices of organizations that achieve business objectives by being great workplaces. This year 535 companies participated in the survey.

Commenting on this achievement, Shailesh Singh, Chief People Officer, Max Life Insurance said, “Over the last twelve years, Max Life Insurance has been distinguished as a brand that invests in people. Our philosophy of 3E’s – Esteem (self respect/brand value), Earnings (competitive packages) and Engagement (well engaged workforce) - has enabled Max Life Insurance to improve its overall employability. These three factors contribute to long lasting motivation in an industry that is reeling under high attrition. This recognition strengthens our commitment to strengthening on Superior Human Capital & a Values Driven Culture that enables employees to find their personal fulfilment.

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